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navigate, add, share!                      by: Leandro Puca - info@leandropuca.it - tel. +39 3403008873 - www.iboatapp.com...
Company & Mission                      •   iBoatApp is a mobile application that helps                          all those ...
Problemslunedì 11 giugno 12
?               Problems - informations               •      Information problems                      - where is the near...
?               Problems - security               •      Security problems                      - is there a real-time    ...
Solutionlunedì 11 giugno 12
Solution - informations               •      List of places                      Places listed by                      cat...
Solution - informations               •      Ultilities                      Utilities section where                      ...
Solution - security               •      Dangers                      - view of dangers                      inserted from...
How it works?lunedì 11 giugno 12
How it works?                      •   Choosing the map                          The user begins by selecting and buying t...
How it works?                      •   Consultation                          The user can find a series of places posted b...
How it works?                      •      User generated content                             The users can add new places ...
Marketinglunedì 11 giugno 12
Marketing                      •   Who are the customers?                          - all those who have or rent a boat and...
Marketing                      •   Italy                          - n. of boats: 520.000                          - n. of ...
Business model canvaslunedì 11 giugno 12
Business model canvas            KP                              KA                                 VP                    ...
Business model canvas                      •   iBoatApp is looking for 150.000 euro for the first                         ...
Metrics (iBoatGarda)lunedì 11 giugno 12
Metrics: iBoatGarda               •      Metrics iBoatGarda (01/05/2012 - 31/05/2012)               iBoatGarda is the firs...
www.iboatApp.comlunedì 11 giugno 12
•     Facebook                                 www.iboatApp.comlunedì 11 giugno 12
•       Android Market                             www.iboatApp.comlunedì 11 giugno 12
•       Apple storelunedì 11 giugno 12
Thanks.                      Leandro Puca                      info@leandropuca.it                        +39 340 300 88 7...
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Business Model iBoatApp

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Business Model iBoatApp

  1. 1. navigate, add, share! by: Leandro Puca - info@leandropuca.it - tel. +39 3403008873 - www.iboatapp.com Proudly made in Brescia, Italylunedì 11 giugno 12
  2. 2. Company & Mission • iBoatApp is a mobile application that helps all those who have or rent a boat, to find information useful for navigation and water safety, thanks to an all-in-one instrument “user generated content”, easy to use. www.iboatApp.comlunedì 11 giugno 12
  3. 3. Problemslunedì 11 giugno 12
  4. 4. ? Problems - informations • Information problems - where is the nearest refuel? - where are the restaurants near the coast? - where are the landscapes or tourist places to see? - is there a docks map? - what are the local navigation rules? - etc. www.iboatApp.comlunedì 11 giugno 12
  5. 5. ? Problems - security • Security problems - is there a real-time instrument to know where are the rocks? - If a boat is in trouble who must call? What to say? - Im a sub, in addition to the signal buoy is there one more tool to indicate my position? www.iboatApp.comlunedì 11 giugno 12
  6. 6. Solutionlunedì 11 giugno 12
  7. 7. Solution - informations • List of places Places listed by categories (refuel, restaurants, landscapes, rental boats, sailing centre, etc..) www.iboatApp.comlunedì 11 giugno 12
  8. 8. Solution - informations • Ultilities Utilities section where to find: - local navigation rules - weather - docks map - emergency numbers. www.iboatApp.comlunedì 11 giugno 12
  9. 9. Solution - security • Dangers - view of dangers inserted from other users - possibility to add new dangers choosing between: rocks, boat in difficulty and diver presence (divers can also choose start-end immersion time) www.iboatApp.comlunedì 11 giugno 12
  10. 10. How it works?lunedì 11 giugno 12
  11. 11. How it works? • Choosing the map The user begins by selecting and buying the map on which he wants to navigate Europe Italy Venice Africa France Sardinia Indian Ocean Spain Lake Garda East-Asia Greece Lake Como Australia ... ... ... www.iboatApp.comlunedì 11 giugno 12
  12. 12. How it works? • Consultation The user can find a series of places posted by other users, shown on a map or by list. He can see the details of each place, set it as a route or make a check-in. by map by list place detail check-in www.iboatApp.comlunedì 11 giugno 12
  13. 13. How it works? • User generated content The users can add new places or dangers populating the application. They can also vote an existing place, upload one or more images or insert a comment. add an alert add a place vote a place comment a place www.iboatApp.comlunedì 11 giugno 12
  14. 14. Marketinglunedì 11 giugno 12
  15. 15. Marketing • Who are the customers? - all those who have or rent a boat and have a smartphone - company who want to create promotions using a gamification system - company who want to sponsor its activities on iBoatApp - users who want to buy or sell a boat in a specific area www.iboatApp.comlunedì 11 giugno 12
  16. 16. Marketing • Italy - n. of boats: 520.000 - n. of “registered” boats (10mt or more): 99.000 * In Italy there are 4000 boats rented boat (without crew) and rental (boat with crew) with an average of 6 passengers per boat per week for a total of 360,000 ** only slightly more than half (59%!) of the structures pleasure craft are able to provide tourist information • USA - n. of boats: 18 million (1.Florida 946,072 boats - 2. Michigan boats 944,8003 - 3. California 894,884 boats) - n. of “registered” boats: 12,4 million * Retail sales of boats, accessories and marine services increased six percent to $32.3 billion in 2011 *Resources: “La Nautica in cifre”, “Federnautica”, “NMMA” www.iboatApp.comlunedì 11 giugno 12
  17. 17. Business model canvaslunedì 11 giugno 12
  18. 18. Business model canvas KP KA VP CR CS - Beintoo for gamification - web marketing campaigns - A mobile application that helps - B2B (Adv & Gamification) - divers with a smart-phone - local magazines - refresh the local informations boaters to find informations - B2C (Ads) - all those who have or rent a useful for navigation and water - Self-service (App purchase) boat and have a smartphone - local partnership - monitoring informations safety through categories - company who want to create submitted by users (refuel, restaurants or bar on the promotions using a gamification - local database informations coast, landscapes, etc..) system (maps, rules, etc..) - company who want to sponsor - no more paper maps its activities on iBoatApp - discounts - users who want to buy or sell a KR CH - reduction of accidents boat in a specific area between divers and boat - tool for buying and selling boats geolocated - developers - Apple Store - social media marketing - Android market - SEM, Web marketing - website - WEB/UI/UX designer - social networks - Google Adwords CS RS - Android developer - $$$ in-app/app purchase (Users) - IOS developer - $$$ from the sponsor (Advertising) - web/ui/ux designer - $$$ for ads (User Selling/buying boats) - hosting- - marketing and webmarketing www.iboatApp.comlunedì 11 giugno 12
  19. 19. Business model canvas • iBoatApp is looking for 150.000 euro for the first round www.iboatApp.comlunedì 11 giugno 12
  20. 20. Metrics (iBoatGarda)lunedì 11 giugno 12
  21. 21. Metrics: iBoatGarda • Metrics iBoatGarda (01/05/2012 - 31/05/2012) iBoatGarda is the first map created by iBoatApp and is available from 4 weeks on Android Market and from 2 weeks on Apple Store. * the business model is different than iBoatApp, now there is a sales force to sell services to businesses, in iBoatApp it will be purchased online. iBoatGarda now is free, in iBoatApp the user will purchase the map. - N. of download Android version: 512 - N. of download IOS version: 715 - Registered user on app (active users): 542 - Newsletter submissions: 549 - Fans on iBoatGarda Fan Page: 470 like www.iboatApp.comlunedì 11 giugno 12
  22. 22. www.iboatApp.comlunedì 11 giugno 12
  23. 23. • Facebook www.iboatApp.comlunedì 11 giugno 12
  24. 24. • Android Market www.iboatApp.comlunedì 11 giugno 12
  25. 25. • Apple storelunedì 11 giugno 12
  26. 26. Thanks. Leandro Puca info@leandropuca.it +39 340 300 88 73lunedì 11 giugno 12

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