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UX Creando Experiencias

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Charla introductoria UX enmarcada en el InfoSessions Globant. 2013

Published in: Design
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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UX Creando Experiencias

  1. 1. USEREXPERIENCE CREANDO EXPERIENCIAS
  2. 2. EXPECTATIVAS
  3. 3. QUÉNOESESTACHARLA?
  4. 4. 1. UN TRAINING UX 2. UN WORKSHOP DE USABILIDAD 3. UNA CHARLA DE diseño de interacción
  5. 5. QUÉESESTACHARLA?
  6. 6. 1. INTRODUCCIÓN a UX 2. DONDE SE APLICA UX 3. INTRODUCCIÓN A La practica UX 4. ROL DEL UX
  7. 7. QUéESUX?
  8. 8. forma de pensar
  9. 9. prÁctica
  10. 10. USEREXPERIENCE EXPERIENCIA DE USUARIO
  11. 11. WIKIPEDIA Es el conjunto de factores y elementos relativos a la interacción del usuario, con un entorno o dispositivo concretos.
  12. 12. Cuyo resultado es la generación de una percepción positiva o negativa de dicho servicio, producto o dispositivo. WIKIPEDIA
  13. 13. sino además de aspectos relativos a las emociones, sentimientos. La experiencia de usuario depende no sólo de los factores relativos al diseño. WIKIPEDIA
  14. 14. entorno interacción usuario objeto interfaz EXPERIENCIA
  15. 15. USEREXPERIENCE EXPERIENCIA DE USUARIO
  16. 16. Angustia Frustración Aburrimiento Enojo
  17. 17. "It's not just what it looks like and feels like. Design is how it works" steve jobs
  18. 18. NOTONLYDESIGN
  19. 19. DESIGNTHINKING USER CENTERED DESIGN
  20. 20. UCD es una filosofía de diseño que tiene por objetivo la creación de productos que resuelvan necesidades concretas de sus usuarios, consiguiendo la mejor experiencia de uso posible con el mínimo esfuerzo de su parte. WIKIPEDIA
  21. 21. PROCESO
  22. 22. CENTRADO EN EL USUARIO
  23. 23. ITERATIVO
  24. 24. Elaboración Objetivos delNegocio Objetivos delUsuario Prueba Análisis
  25. 25. USEREXPERIENCE PRACTICA
  26. 26. research information architecture interaction & innovation usability & efficiency
  27. 27. research information architecture interaction & innovation usability & efficiency entorno interacción usuario objeto interfaz
  28. 28. research information architecture interaction & innovation usability & efficiency entorno interacción usuario objeto interfaz entorno interacción usuario objeto interfaz
  29. 29. research information architecture interaction & innovation usability & efficiency entorno interacción usuario objeto interfaz entorno interacción usuario objeto interfaz entorno interacción usuario objeto interfaz
  30. 30. research information architecture interaction & innovation usability & efficiency entorno interacción usuario objeto interfaz entorno interacción usuario objeto interfaz entorno interacción usuario objeto interfaz entorno interacción usuario objeto interfaz
  31. 31. research
  32. 32. obtener información
  33. 33. Ethnographic Interviews PARTICIPATORY DESIGN USER TESTINGS
  34. 34. moldear información
  35. 35. Personas User Definitions Goals Definitions
  36. 36. Objetivos y tareas Exploración Busquedas abiertas Ver beneficios/premios Ver los puntos de beneficios/premios Comparar Ver beneficios/premios relacionados Sugerencias
  37. 37. Objetivos y tareas Canje Conocer mis puntos Conocer los beneficios/premios Conocer beneficios/premios a mi alcance Canjear Recibir el beneficio o premio
  38. 38. Persona 1 ExcelenciaEdad: 50 años. Locación: Capital Federal Argentina Formación: Arquitecto Uso de tablet: Chequear mails, revisar noticias, leer libros. Plan/ Linea: Black todo incluido, 3 años Antigüedad en Club Personal: 2 años Nivel de experiecia: Uso de Tablet: Quiero obtener premios diferenciados, exclusivos Me gusta recaudar puntos para canjearlos en viajes Quiero que los beneficios sean en marcas exclusivas Quiero saber cuando mis puntos llegan a algo que me interese Quiero tener soporte para sentirme seguro cuando realizo canjes, solicitudes Me gustaria tener acceso a eventos muy exclusivos 2 horas diarias Alberto
  39. 39. Nivel de experiecia: Uso de Tablet: Persona 4 PracticidadEdad: 40 años Locación: Capital Federal Argentina Formación: Administrativa Uso de tablet: Entretenimiento, redes sociales, revistas, libros, mira capítulos de sus programas favoritos. Plan/ Linea: Antigüedad en Club Personal: 1 año Quiero obtener descuentos en marcas de ropa Quiero usar beneficios de 2x1 en cines y eventos. Me gustan los packs de SMS gratis Quisiera poder recibir avisos de descuentos en marcas preferidas Me gustaria poder juntar puntos con mis amigas y canjearlos por beneficios para todas Me gustaria enterarme de los beneficios que usaron mis amigas 6 horas diarias Romina
  40. 40. modelos mentales
  41. 41. Un modelo mental es un mecanismo del pensamiento mediante el cual un ser humano, u otro animal, intenta explicar como funciona el mundo real.
  42. 42. tijera
  43. 43. information architecture
  44. 44. Card Sorting Flows EXPERIENCE MAP Content & steps
  45. 45. Stage Case 1 / Exchange / Javier / Scenario 1 Welcome Authentification Home Search/ Explore Results Product What think/want/feel the user User Flow Numero de linea Documento... Explorac prodfuct Busqueda por palabras Filtrar (por tipo de beneficio, por dias..) A DEFINIR Ordenar Comparar Elegir vista (mapa, lista, bloques...) Guardar (Favoritos) Wishlist Want to know more info about the restaurant I want to contact the restaurant I want to see their offers How i can obtein the benefits? do i have to show something? do i have to carry some documents? I just want to reserve right now I just to filter for only vegan restaurant I like to see a map to know the exactly place I like to compare with others I want to sort the restaurants by those with the greatest benefit to low benefit I just want to search for a discount for vegan restaurant I want to search for a vegan restaurant near Palermo I just want to enter Do i have to sing up? I just want to put the less info as possible Want to exchange/Explore/Inform Want to enter to the app Informacion detallada (web, direccion, telefono, ubicacion mapa ...) A DEFINIR Si es local : Forma de pago, comodidades Detalle del descuento (20%, 30%, 2x1 et Vigentcia de la prom)
  46. 46. interaction & innovation
  47. 47. Brainstorming & Ideation Wireframes & annotations Interaction Document Visual Design Style Guides
  48. 48. Telx Interaction 2.2 Filter suppliers related to that supplier. with suppliers that contain the words the user is entering. selected state. Autosuggest
  49. 49. usability & efficiency
  50. 50. Usability Testing Heuristic Evaluations Expert Reviews Effectiveness & Efficiency Insights
  51. 51. ROLDELUX DESIGNER
  52. 52. UX NEGOCIOUSUARIO TECNOLOGíA
  53. 53. 1. Entender las necesidades del negocio 2. Investigar al usuario 3. Entender sus objetivos, necesidades, deseos y limitaciones 5. Alinear expectativas con factibilidad técnica 6. Pensar soluciones 7. Producirlas
  54. 54. PSYCHOLOGY ux VISUAL DESIGN INDUSTRIAL DESIGN HUMAN COMPUTER INTERACTION SOFTWARE ENGINEERING
  55. 55. ux ba vd ui definiendo necesidades, objetivos pensando y produciendo soluciones validando expectativas con factibilidad técnica
  56. 56. ux ba vd ui definiendo necesidades, objetivos pensando y produciendo soluciones validando expectativas con factibilidad técnica
  57. 57. 1. Capitalizar la inversión del cliente 2. Garantizar la calidad del producto 3. Satisfacer las necesidades del usuario 4. Lograr aplicaciones fáciles de usar 5. Lograr aplicaciones fáciles de aprender
  58. 58. Elaboración Objetivos delNegocio Objetivos delUsuario Prueba Análisis
  59. 59. ux
  60. 60. ux curiosidad
  61. 61. ux curiosidad empatía
  62. 62. ux curiosidad empatíapasión
  63. 63. ux curiosidad empatíapasión humildad
  64. 64. libros
  65. 65. DON’T MAKE ME THINK A PROJECT GUIDE TO UX DESIGN 100 THINGS EVERY DESIGNER NEED TO KNOW ABOUT PEOPLE
  66. 66. ROSENFELD MEDIA BOOKS
  67. 67. donald norman
  68. 68. ALAN COOPER
  69. 69. JAKOB NIELSEN
  70. 70. research
  71. 71. PREGUNTAS :)
  72. 72. GRACIAS @LEANDROBUTTERI @UXGLOBANT

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