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Modelo de Negocios: Lean Startup y su aplicación en el Lean Canvas - Startup in Baires

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Todos los emprendimiento tecnológicos del mundo están atentos a la Metodología Lean Startup que llegó para quedarse. Un conjunto de hipótesis que deben ser validadas o rechazadas para pivotear y encontrar el modelo negocio sustentable y escalable cuanto antes. El lean canvas es la herramienta que permite gestionar el modelo, esta presentación es parte del taller dictado en Startup in Baires.

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Modelo de Negocios: Lean Startup y su aplicación en el Lean Canvas - Startup in Baires

  1. 1. Lean Startup y su aplicación en Lean Canvas By Norberto Bezi & Gabriel Maffia
  2. 2. Recursos o Bibliografía  The Lean Startup: How Todays Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses – Eric Ries (2011)  Running Lean: Iterate from Plan A to a Plan That Works – Ash Maruya (2011) o Web  Ash Maruyas Blog: http://www.ashmaurya.com/  Eric Ries Blog: http://www.startuplessonslearned.com/  Herramienta de Lean Canvas: http://leancanvas.com/Lean Startup y su aplicación en Lean Canvas | N. Bezi / G. Maffia
  3. 3. Agenda o Principios de Lean Startup o Síntesis del Modelo de Negocio con Lean Canvas o Workshop o Qué hago después? o RecursosLean Startup y su aplicación en Lean Canvas | N. Bezi / G. Maffia
  4. 4. Principios de Lean Startup o Customer Development  Armar un ciclo de feedback continuo con los clientes durante el ciclo de desarrollo del producto.  La mayoría de las respuestas se encuentran fuera del espacio de trabajo. Hay que buscar a los clientes dónde ellos se encuentren (salir del edificio). o Agile Software Development  Valorar individuos e interacciones sobre procesos y herramientas  Valorar la colaboración con el cliente sobre la negociación de contratos  Valorar software funcional sobre documentación  Valorar la respuesta al cambio sobre seguir un plan o Toyota Production System (TPS)  Realizar actividades que agreguen valor al cliente. Todo lo demas es desperdicio.  Lanzar el producto lo antes posible, para aprender de los clientes. Optimización del Time to Market.Lean Startup y su aplicación en Lean Canvas | N. Bezi / G. Maffia
  5. 5. Principios de Lean Startup (cont.) IDEAS APRENDER CONSTRUIR DATOS PRODUCTO MEDIRLean Startup y su aplicación en Lean Canvas | N. Bezi / G. Maffia
  6. 6. Lean Canvas o Por Qué?  Los enterpreneurs estamos programados para definir visión.  Lean Startup busca que dicha visión esté respaldada por hechos.  Mediante la experimentación, se prueba y refina la visión inicial. o Para Qué?  Capturar las hipótesis que componen el modelo de negocio en forma rápida, concisa y portable.  Facilitar la comunicación con el equipo, inversores y clientes.  Identificar las partes mas riesgosas del modelo de negocio y mitigar dicho riesgo lo mas pronto posible.Lean Startup y su aplicación en Lean Canvas | N. Bezi / G. Maffia
  7. 7. Lean Canvas 1. PROBLEMA 4. SOLUCION 3. PROPUESTA UNICA 5. VENTAJA INJUSTA 2. SEGMENTOS DE CLIENTES 3 Problemas principales 3 Features principales DE VALOR Por qué no puede ser Mensaje simple, claro y fácilmente copiado atrayente que define por qué el producto es diferente y vale la pena su atención Alternativas Existentes: 8. METRICAS CLAVE Propuesta de alto nivel: 9. CANALES Early Adopters: Como se resuelven estos Actividades clave que Frase pegadiza para Cómo llegar a los clientes Lista las características problemas actualmente serán medidas facilitar la comunicaci ón del cliente ideal. del valor del proucto. 7, ESTRUCTURA DE COSTOS 6. FUENTES DE INGRESOS Costo de adquisición de Clientes Modelo de Ingresos Costos de Distribución Lifetime Value Hosting Ganancia Marginal Personal, etc Ingresos Lean Canvas is adapted from The Business Model Canvas (http://www.businessmodelgeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.Lean Startup y su aplicación en Lean Canvas | N. Bezi / G. Maffia
  8. 8. WORKSHOPLean Startup y su aplicación en Lean Canvas | N. Bezi / G. Maffia
  9. 9. Lean Canvas | Qué hago después? o Experimentar!  Experimentar es ejecutar una iteración completa del ciclo Construir – Medir – Aprender.  Buscar las partes del modelo mas riesgosas y buscar validación de las mismas. o Plantear Hipótesis refutables.  Hipótesis refutable = [Acción específica, repetible] hará que [Fin medible esperado] o Compartir!  Comparte tu Lean Canvas con al menos una persona. Usa este conicmiento para priorizar el riesgo. Un Startup exitoso es el que ejecuta la cantidad suficiente de iteraciones antes de quedarse sin recursos. - Eric RiesLean Startup y su aplicación en Lean Canvas | N. Bezi / G. Maffia

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