Just like any good song can be
remixed to be even better, we gave
consumers the opportunity to remix
their favorite burger.
Interactive touchscreens around South Beach
prompted pedestrians to remix a burger set
Print ads use die-cut
stickers to highlight
Burger lovers can bring
their remix to the
Whopper Bar and use it
The Whopper Remix site made an even bolder
Using Facebook connect, users could remix themselves
using the power of the Whopper Topper.
People can then choose to use their remixed self as their
Facebook proﬁle for a day. Friends can vote on which
version they like better - Be careful what you wish for!
Finally, we brought the Remix inside the store.
Customers name their remixes and take a photo at the
register, where it is then displayed on the digital menu for
other patrons to order.
With the Whopper Remix, we...
...leveraged the brand’s position as
America’s Favorite Burger.
...brought Burger King’s “Have It Your
Way” to another level.
...created an unconventional platform
for consumers to share the fun with