Justify Design

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Do you understand your design decisions for a project? If not, why do you expect your clients to? Sometimes, all a client needs is an explanation -- and you better have one! Lea will go through design breakdowns and teach you how to justify design decisions that affect your EE implementation, the site's goals, visitor needs, and your client's bottom line.

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Justify Design

  1. 1. EECI 2010 Justify Design JUSTIFY DESIGN 1
  2. 2. EECI 2010 Your design decisions affect ExpressionEngine. CUSTOM CONDITIONALS PER SECTION ADD-ON CHOICES - HIGHLIGHT? TO EMBED OR NOT EMBED? MULTIPLE LAYOUTS=MULTIPLE TEMPLATES? SETUP FOR CLIENTS JUSTIFY DESIGN 2
  3. 3. EECI 2010 Ego & Money WHAT CONFLICTS BOIL DOWN TO JUSTIFY DESIGN 5
  4. 4. EECI 2010 Tactics AKA SUN TZU’S ART OF WAR FIVE ESSENTIALS TO VICTORY JUSTIFY DESIGN 6
  5. 5. EECI 2010 He will win who knows when to fight and when not to fight. AKA CHOOSE YOUR BATTLES WISELY JUSTIFY DESIGN 8
  6. 6. EECI 2010 He will win who knows how to handle both superior and inferior forces. AKA KNOW YOUR STRENGTHS & WEAKNESSES JUSTIFY DESIGN 10
  7. 7. EECI 2010 He will win whose army is animated by the same spirit throughout all its ranks. AKA BRING EVERYONE TO YOUR SIDE JUSTIFY DESIGN 12
  8. 8. EECI 2010 He will win who has military capacity and is not interfered with by the sovereign. AKA HAVE DESIGN KNOWLEDGE & EXPERIENCE AS YOUR ARSENAL + REMOVE INTERFERENCE JUSTIFY DESIGN 14
  9. 9. EECI 2010 He will win who, prepared himself, waits to take the enemy unprepared. AKA BE PREPARED TO FIGHT & DEFEND BEFORE YOU EVEN PRESENT TO YOUR CLIENT JUSTIFY DESIGN 16
  10. 10. EECI 2010 “I make no real design decisions. I defend them until they become someone else’s.” ALAN HOUSER DESIGNER, PODCASTER, CREATIVECOMPONENT JUSTIFY DESIGN 17
  11. 11. EECI 2010 Design Breakdown JUSTIFY DESIGN 18
  12. 12. EECI 2010 Count and write down how many typefaces and styles the site uses JUSTIFY DESIGN 19
  13. 13. alistapart.com 20
  14. 14. EECI 2010 Recognize the size differences between the type elements JUSTIFY DESIGN 21
  15. 15. jasonsantamaria.com
  16. 16. EECI 2010 Ask yourself why they chose those specific typefaces JUSTIFY DESIGN 23
  17. 17. veerle.duoh.com
  18. 18. EECI 2010 Identify “decorative” or superfluous assets that enhance the design JUSTIFY DESIGN 25
  19. 19. leihu.com
  20. 20. EECI 2010 Identify “decorative” or superfluous assets that hinder the design JUSTIFY DESIGN 27
  21. 21. www.kentandfraser.com
  22. 22. EECI 2010 Recognize the colour palette — is it consistent? JUSTIFY DESIGN 29
  23. 23. http://www.folioart.co.uk/
  24. 24. EECI 2010 Is there a theme or metaphor? JUSTIFY DESIGN 31
  25. 25. doncalame.com
  26. 26. EECI 2010 Go through the layout and number each element in the order of importance in the layout. SEE IF THE WAY IT’S LAID OUT OR EMPHASIZED IS PARALLEL TO THE PRIORITY OF INFORMATION. JUSTIFY DESIGN 33
  27. 27. futurising.org
  28. 28. EECI 2010 Ask “Who is the audience of this layout? Is it appropriate? Why or why not?” JUSTIFY DESIGN 35
  29. 29. anorak-magazine.co.uk
  30. 30. EECI 2010 Ask “Is this relevant?” JUSTIFY DESIGN 37
  31. 31. EECI 2010 Put it all together. TACTICS + DESIGN + EE = HAPPY CAMPERS JUSTIFY DESIGN 39
  32. 32. EECI 2010 Questions? HTTP://LEALEA.NET/X/18 JUSTIFY DESIGN 40

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