Personal Branding Worksheet

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Personal Branding Worksheet, presented at the Canisius College Women's Leadership Conference 2011

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Personal Branding Worksheet

  1. 1. Personal Branding: Define Yourself for Today’s Dynamic Workplace Leah MacVie Tom Peters Instructional Designer, Canisius College VP/Associate Creative Director, Travers Collins blogger, photographer, educationist http://www.traverscollins.com www.leahmacvie.com 1. Choose a color scheme: 2. Choose an icon: 4. Your Personal Press Kit Checklist: Folder Letterhead Press release Resume Draw your own CV Networking card Photo Current E-mail: ________________________ DVD or flash drive Keep Change (Change to:___________________________) 5. Your Web Site Pages Work Produced Current domain: _______________________ About Testimonials Documents Keep Buy new domain Resume Blog Video Education Photo Audio (New domain:_________________________) Instruction _________ _________ Notes: ____________________________________________________________________________________________________________________________________________________________________ Page 1/2
  2. 2. Personal Branding: Define Yourself for Today’s Dynamic Workplace Leah MacVie Tom Peters Instructional Designer, Canisius College VP/Associate Creative Director, Travers Collins blogger, photographer, educationist http://www.traverscollins.com www.leahmacvie.com 6. Your Social Media Blog Facebook Notes: _______________________ _____________________________ Is it pretty? Is it pretty? _____________________________ Do you have a Are your posts _____________________________ consistent schedule? focused? _____________________________ Do you have a Have you created groups streamlined workflow? to filter content? _____________________________ Do you offer multiple Are you engaging _____________________________ ways to connect? followers? _____________________________ Do you regularly build Is your blog connected to _____________________________ followers? Facebook? _____________________________ Twitter LinkedIn _____________________________ _____________________________ Is it pretty? Is it neat? _____________________________ Are your tweets Have you completed _____________________________ focused? your profile? _____________________________ Are you seeking out new Are you participating in clients? _____________________________ groups? Are you solving Are you regularly posting _____________________________ problems? updates? _____________________________ Are you driving Are you creating new _____________________________ discussions? discussions? _____________________________ Resources Amber Case, Human Cyborgs Pexagon Tech, custom flash drives LinkedIn, professional networking http://www.ted.com www.pexagontech.com http://wwwlinkedin.com Colour Lovers, color trends and pallettes GoDaddy, domain names and hosting Elance, virtual designers and http://www.colourlovers.com http://www.godaddy.com assistants Cheap Office Supplies, folders & paper Twitter, microblogging http://www.elance.com http://www.cheapofficesupplies.com www.twitter.com Facebook, social networking Overnight Prints, networking cards http://www.facebook.com http://www.overnightprints.com/ Notes: ____________________________________________________________________________________________________________________________________________________________________ Page 2/2

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