Personal Branding Presentation


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Personal Branding Presentation, presented at the Canisius College Women's Leadership Conference 2011

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Personal Branding Presentation

  1. 1. Personal Branding Define Yourself for Today’s Dynamic Workplace
  2. 2. PresentersLeah MacVie Tom Peters• Instructional Designer, • VP/Associate Creative Canisius College Director, Travers Collins• blogger, photographer,
  3. 3. A personal branding sampling.ABOUT THIS PRESENTATION
  4. 4. Leading Two LivesAmber Case• Human CyborgsTwo lives:• Real,• Virtual- • Lives on without us.
  5. 5. Digital Dress Up• Our virtual selves have their own persona and their own style.
  6. 6. Today’s Outline• What represents you?• Your Personal Press Kit• Your Social Media
  7. 7. Your colors, your logo, your e-mail.WHAT REPRESENTS YOU?
  8. 8. Creating an Identity• Products represent us, too. • E-mail address, You are • Resume, more than • Social media, black text • Web site. on a white page.
  9. 9. Color Scheme• What are your colors?• Don’t have a color scheme? • Start with the things you love!•
  10. 10. Your Logo• A simple, flexible design.• Should do the talking for you.• Don’t have a logo? • Hire someone!
  11. 11. Your E-mail
  12. 12. Define who you are to employers.YOUR PERSONAL PRESS KIT
  13. 13. The Folder• Plenty of options to choose from!• 2 pockets, business card slot, CD slot optional, logo on the front.
  14. 14. Letterhead• Print your own.• Be choosy about your cardstock.• Logo, name, address, e-mail, phone number.
  15. 15. Press Release• Tell your story with: • Qualifications, • Services, • What you can do for them.• Logo, name, address, e-mail, phone number.
  16. 16. Resume• Impress: • Work experience, • Volunteering, • Career successes, • Skills, • Personality traits.• Logo, name, address, e-mail, phone number.
  17. 17. Curriculum Vitae• Impress: • Academic, • Teaching, • Learning, • Publications, • Awards.• Logo, name, address, e-mail, phone number.
  18. 18. Networking Card• A must have!• Like a mini resume.• Logo, name, e-mail, what you do, social media links.
  19. 19. A Photo• Consider including a photo.• Nice, casual shots work best.• Helps employers put a face with the skills.
  20. 20. DVD or Flash Drive• Logo on the front,• Documents, articles, anything you’ve produced.•
  21. 21. Your virtual press kit.YOUR WEB SITE
  22. 22. For More Info• Your Web site should house more information about you.• Purchase a domain name,• Include a photo.
  23. 23. Pages• Pages: • About, • Resume, • Education, • Instruction, • Testimonials, • Work produced.
  24. 24. Branding your virtual networking spaces.YOUR SOCIAL MEDIA
  25. 25. Blogging• Make it pretty,• Set a schedule,• Streamline your workflow,• Offer more options to connect,• Build your followers.
  26. 26. Facebook• Make it pretty,• Focus your posts,• Create groups to filter content,• Engage followers through Q+A,• Is your social media connected?
  27. 27. Twitter• Make it pretty,• Focus your tweets,• Seek out new clients,• Solve problems,• Drive discussions,• Stay on top of trends.
  28. 28. LinkedIn• Make it neat,• Complete your profile,• Participate in groups.
  29. 29. Help!• Don’t be afraid to ask for help.• • Design, • Social media development and management, • Virtual assistants.
  30. 30. Carve your niche, then own it!Leah MacVie Tom @leahmacvie /leah.macvie /in/leahmacvie