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Ways of Seeing


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Ways of Seeing

  1. 1. Story Telling & Narrative John Berger: Ways of Seeing
  2. 2. The Reality (2012) by Colin Rodofer
  3. 3. Image without captions
  4. 4. Image with captions The Reality
  5. 5. John Stezaker - The 3rd Person Archive
  6. 6. Task 2: The Nude
  7. 7. Men’s Magazine - Nuts ✤ Nuts was a British ‘lads’ mags’. The magazine closed in April 2014 due to consumer concern ✤ Target audience? Men aged 16-24 year olds ✤ Depiction of nude? The nude is obvious, but the females published are only half nude
  8. 8. Womens Magazines - Vogue ✤ Vogue is a fashion and lifestyle magazine, ideally published for women ✤ Target audience? Woman aged late 20’s-30’s who work in fashion, have a desire to work in fashion or enjoy reading about it ✤ Depiction of nude? both subtle and obvious nudity
  9. 9. Mixed Audience Magazines - Q Magazine ✤ Q Magazine is a prominent music magazine founded in 1986 ✤ Target audience? From statistics, a high percentage of men and in general readers of 15-44 years of age ✤ Depiction of nude? both subtle and obvious
  10. 10. John Berger’s view about the social presence of men and women… ✤ According to Berger, a man’s presence is reliant on the power that he illustrates, while a women’s presence conveys her own attitude to herself and explains what can and cannot be done to her. ✤ A woman’s existence is an indication of her body-language, voice, opinions, expressions, clothes, chosen surroundings, and taste. ✤ She is forced to be anxious, ultimately resulting in pride and vanity.
  11. 11. Analyse of advertising & editorial in correspondence to Berger ✤ Body language & facial expressions: inviting and sexy ✤ Chosen surroundings again emphasising this point of sexiness but also vulnerable
  12. 12. Analyse of advertising & editorial in correspondence to Berger ✤ Body language: strong posture connoting pride ✤ Clothing is slightly revealing drawing eyes to chest ✤ Facial expressions are demanding
  13. 13. Analyse of advertising & editorial in correspondence to Berger ✤ Again, the chosen surroundings of rain signifies this idea that women are vulnerable but it’s also provocative ✤ Red is the connotation of desire, lust and love, as well as danger. This gives an inviting appeal to its audience ✤ Facial expression - tongue, gesture of flirting
  14. 14. The way we look at women is worrying, even when it's women doing the looking. By Deborah Orr, 2012 deborah-orr ✤ How should women be looked at? Not as if they are calendars made of sex-flesh, with their acceptable era beginning towards the end of February and ending in May. It's bad enough that men are encouraged to regard women in this way. That we so enthusiastically accept invitation to do it to ourselves is just woeful. ✤ Men will stare inappropriately at women because by nature they are attracted to the female body structure. But that shouldn’t give them an excuse to do so and regard to women as sex objects. Women are not made only for the mans eye. Men are inspired to view a women this way and therefore women earnestly welcome a mans attention.
  15. 15. Cher: 'Women have always been sex objects and always will be’ - 2013 interview ✤ "I was pushing an envelope that I wanted to push. I felt that looking the way I wanted to look and doing what I wanted to do made me more empowered. Sinéad O'Connor has a very different sense of herself than Miley Cyrus, so I don't think it's as dire as people are warning. Women have always been sex objects, and that's nothing new. They always will be.” ✤ Being able to look the way she wanted and doing what she liked made her feel privileged. Women can have two different senses about this idea that they’re seen as ‘sex-objects’ and therefore that can connote that the situation may not be as important as it seems. Women will always be seen as sex-objects.
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