Telling Your Story

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Telling Your Story

  1. 1. Telling Your Story<br />Authentic. Hardworking. Family.<br />
  2. 2. What are your hobbies?<br />Cooking<br />Decorating<br />Scrapbooking<br />Sewing<br />Gardening<br />Exercising<br />Your kids?<br />
  3. 3. The Challenge<br />
  4. 4. Two Approaches to Telling YOUR Story<br />Picket Signs<br />Building Bridges<br />Activism<br />Speaks mainly on agriculture at all times<br />Passionate confrontation with those who attack<br />Black and white view points<br />Based on science and experience as farmers<br />Relationships<br />About the people rather than the topic<br />Sharing experiences<br />Finding common values<br />Being authentic<br />Showing hard work<br />Family focused<br />
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  6. 6. Examples<br />
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  10. 10. Who is your target?<br />Blogs focused on relationships can build connections with women like you.<br />Talk about the things your target audience is talking about.<br />Must be positive in nature.<br />Funny.<br />Ag and non-ag in content.<br />About YOU!<br />
  11. 11. www.goodenessgracious.blogspot.com<br />Common-sense commentary on working motherhood, cooking and all Goode things<br />
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  16. 16. Where do you fit?<br />
  17. 17. Back to your hobbies<br />Pick one of your hobbies<br />How many people in this room share your interest?<br />Would any outside of agriculture?<br />
  18. 18. Now what?<br />Start small<br />Commit to the conversation<br />Use tools<br />Sign up for more opportunities<br />Tell your authentic, hardworking story about your family<br />

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