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Segmentation of your database and development of personas allow you to develop the right messages, content and offers. This will dramatically increase the effectiveness of your lead nurturing campaigns. This 30-minute webinar presents a step-by-step approach to segmenting your database and developing personas for your most important target groups.
The following questions will be addressed:
- Do segmentation and personas really increase conversion?
- How many segments should I create?
- Do I segment my database by title, influence, industry, or something else?
- Which personas should I develop?
- How can I develop an insightful persona quickly?
- I have created segments & personas, what now?
In less than 30 minutes you will get practical tips that can result in conversion improvements ranging from 20% to 400%.