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How to use landing pages to get more leads

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When your driving paid traffic to your website from PPC, email marketing, social media - you want to get the maximum from this traffic. This presentation uncovers some of the do's and donts of how you can get more form your landing page and increase your conversions. Read more about landing pages here http://bit.ly/landingpagetips

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How to use landing pages to get more leads

  1. 1. Landing Pages How to get more leads from the right landing page
  2. 2. What is your goal?
  3. 3. What you want users to do?
  4. 4. What is your goal? • Lead generation • Sell Something • Data Collection
  5. 5. We want Traffic
  6. 6. Traffic will come..
  7. 7. ..and hit the wall
  8. 8. Where do you click? – Lost!
  9. 9. Seriously?
  10. 10. Google Doesn’t Read Images
  11. 11. Features or Benefit?
  12. 12. Less is More
  13. 13. How do you get through this captcha?
  14. 14. Thank You Page Url http://leadsdubai.com/thank-you Same Page Thank You url New Page Thank You url User Privacy Policy
  15. 15. Landing page on which Device?
  16. 16. nielson research
  17. 17. Eyeballs Matter
  18. 18. Landing Page Adwords Video
  19. 19. Metrics to keep in mind • Goal / Conversion Rates • Bounce Rate • Time on Page • No of Pages per visit • User Flow
  20. 20. Live Chat increased our leads
  21. 21. A/B Testing
  22. 22. A/B Testing
  23. 23. In-Page Analytics
  24. 24. Is your landing page converting? • Conduct some online surveys • Analytics Content Experiments are available in Analytics and are free. • Make sure you have enough data when you’re testing!
  25. 25. Unbounce Page Speed Woorank
  26. 26. Making of a Good Landing Page 1. Concise Headline 2. Tag line 3. Use Images / Videos 4. Clear call to action 5. Incentives – why they should sign up? 6. Testimonials builds trust
  27. 27. RESOURCES • http://visualwebsiteoptimizer.com/features.php • http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/ • http://www.clicktale.com/ • http://www.crazyegg.com/#. • http://unbounce.com/landing-page-examples/8-lead-gen-landing-pages-for-sales/ • http://unbounce.com/landing-page-examples/12-beautiful-landing-page-templates-design/ • http://unbounce.com/conversion-rate-optimization/psychology-of-choice-conversion-rates/ • http://blog.kissmetrics.com/webinars/ • http://visualwebsiteoptimizer.com/split-testing-blog/landing-page-mistakes/ • http://searchengineland.com/3-must-dos-for-landing-page-testing-176740 • http://www.webdesignerdepot.com/2012/11/30-great-places-to-land/ • http://unbounce.com/landing-page-examples/built-using-unbounce/beautiful-landing-page- design-examples/ • http://unbounce.com/landing-page-examples/landing-page-love-or-heartbreak-10-critiques/ • http://conversionxl.com/21-ways-youre-screwing-up-your-landing-pages-and-what-to-do-about-it/ • http://developers.google.com/speed/pagespeed/insights/
  28. 28. Thank You Mukesh Pandey Mukesh@Leadsdubai.com www.leadsdubai.com https://plus.google.com/+Leadsdubai 050 – 3047470

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