What is Web 3.0? by Leading Hands Through Technology

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Key features of Web 3.0
•  Need relevant info & help
•  Not aware of creating & consuming info
•  Forget about device & focus on content

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What is Web 3.0? by Leading Hands Through Technology

  1. 1. Marc  A.  Majers   Leading  Hands  Through  Technology   @leadinghands    
  2. 2. Key takeaways •  What is Web 3.0? •  Why should I care? •  What steps do I take? @leadinghands  
  3. 3. @leadinghands  
  4. 4. What is it? @leadinghands  
  5. 5. Key features of Web 3.0 •  Need relevant info & help •  Not aware of creating & consuming info •  Forget about device & focus on content @leadinghands  
  6. 6. Evolution of web •  Web 1.0 “read-only” users consume information •  Web 2.0 “read-write” (syntax) users create •  Web 3.0 "read-write-delete-update" (semantic) users consume not aware cause everywhere - AI @leadinghands  
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  14. 14. The mainstream adoption of cloud and semantic technologies will turn the internet into a ‘ubiquitous utility’. - Boris Motusic @leadinghands  
  15. 15. Why should you care? @leadinghands  
  16. 16. Any where, any device, any media Your information is everywhere.   @leadinghands  
  17. 17. Three laws of marketing physics •  Reason to Believe - Why should you believe it? Is it real? •  Dramatic Different - Why should you care? •  Overt Benefit - What's in it for me? @leadinghands  
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  22. 22. Why steps do I take? @leadinghands  
  23. 23. Usability's job is to research user behavior and find out what works. Usability should also defend users' rights and fight for simplicity. – Jakob Nielsen @leadinghands  
  24. 24. @leadinghands  
  25. 25. 1) Invest in testing user experience •  A/B - Two against each other •  Trial - Try new for first time •  User - One-on-one @leadinghands  
  26. 26. Testing user experience is a competitive advantage. If you want to break an Olympic Record, you need to test new techniques. Fosbury flop: What new test could be the gold medal winner? @leadinghands  
  27. 27. 2) Be S.M.A.R.T. Online: •  Share information responsibly •  Monitor your time and surfing habits •  Avoid bad neighborhoods •  Remain calm •  Think family first @leadinghands  
  28. 28. Marc  A.  Majers   Leading  Hands  Through  Technology   @leadinghands    

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