Action learning presentation llc 031513

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Action learning presentation llc 031513

  1. 1. Action Learning Project: Leadership Learning Community We are a national nonprofit organization transforming the way leadership development work is conceived, conducted and evaluated, primarily within the nonprofit sector. We focus on leveraging leadership as a means to create a more just and equitable society. We are going to focus our project on our upcoming national meeting, Creating Space.
  2. 2. Description KPI Primary channel is email. Testing calls to Goal 1: Registration action from emails - Register 80 People what works best to convert to subscription Promote subscription Grow List to 4,000Goal 2: Build Email List through social media, (currently at 3,500) blog, webinars Give registration codes to design group and encourage them to Goal 3: Influencer promote to their Drive 20 Registrations channels, track conversions Twitter chat before the 50% of registered event, promote the attendees engage Goal 4: Engagement hashtag during and before, during, and after the event after
  3. 3. Action Learning Project: Leadership Learning Community • Audience: Leadership development programs, funders, evaluators, researchers and consultants • Benchmarking: Registration target based on previous conference. The other targets are estimates based on similar promotional campaigns (i.e. publication launch) • Measurement methodology: – Registrations: Brown Paper Tickets – List Building: Constant Contact – Influencer: Brown Paper Tickets, bit.ly, Rowfeeder – Engagment: HootSuite, Rowfeeder

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