Women And The Media

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Women And The Media

  1. 1. Women and the Media Presented by Kathleen Schafer Leadership Connection
  2. 2. Women and the Media: Friends or Foes? <ul><li>Who are the members of the press? </li></ul><ul><ul><li>Male </li></ul></ul><ul><ul><li>Steeped in tradition </li></ul></ul><ul><ul><li>Horserace/odds—“If it bleeds it leads” </li></ul></ul>
  3. 3. Handling the Press <ul><li>Knowing and understanding </li></ul><ul><li>What makes news </li></ul><ul><ul><ul><li>excitement </li></ul></ul></ul><ul><ul><ul><li>action </li></ul></ul></ul><ul><ul><ul><li>VIP’s </li></ul></ul></ul><ul><ul><ul><li>To the point </li></ul></ul></ul><ul><ul><ul><li>Timing </li></ul></ul></ul><ul><ul><ul><li>Photo ops </li></ul></ul></ul><ul><ul><ul><li>Aha’s </li></ul></ul></ul><ul><ul><ul><li>Superlative </li></ul></ul></ul><ul><ul><ul><li>Anniversaries </li></ul></ul></ul><ul><ul><ul><li>Humorous </li></ul></ul></ul><ul><ul><ul><li>Tragic </li></ul></ul></ul><ul><ul><ul><li>Scandals </li></ul></ul></ul>
  4. 4. Paid Media <ul><li>Considerations </li></ul><ul><ul><li>Money limitation </li></ul></ul><ul><ul><li>Historic profile </li></ul></ul><ul><ul><li>What can you do best </li></ul></ul><ul><ul><li>Frequency </li></ul></ul><ul><ul><li>Targeting </li></ul></ul>
  5. 5. How women present themselves in ads <ul><li>use credibility </li></ul><ul><li>always professional </li></ul><ul><li>always stressing credentials—experience and expertise </li></ul>
  6. 6. How the media interprets women’s races <ul><li>less coverage/more horserace </li></ul><ul><li>media echo’s the masculine message </li></ul><ul><li>can women really do the job? </li></ul>
  7. 7. How women can begin the change the dynamics <ul><li>address the inequity </li></ul><ul><li>address policy concerns </li></ul><ul><li>need to get more women involved at all levels </li></ul><ul><li>women against women races </li></ul><ul><li>more women in elected office so issues are not so masculine </li></ul>
  8. 8. Contact Information <ul><li>Kathleen Schafer </li></ul><ul><li>Leadership Connection </li></ul><ul><li>www.leadershipconnection.net </li></ul>

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