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SEO & Google Explained


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High level overview of Google Search Engine Optimization or SEO and Search Engine Marketing or SEM and the importance of Keywords, backlinks, directories and competition.

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SEO & Google Explained

  2. 2. SEO Glossary <ul><li>SEO- Search Engine Optimization </li></ul><ul><li>SEM- Search Engine Marketing </li></ul><ul><li>PPC- Pay Per Click </li></ul><ul><li>CPC- Cost Per Click </li></ul><ul><li>PR- Page Rank (a number given by Google denoting the importance/ranking of a website) </li></ul><ul><li>SER/P- Search Engine Results /Page </li></ul><ul><li>CTR- Click Through Rate </li></ul><ul><li>Above the fold- (portion of screen viewable without scrolling down) </li></ul><ul><li>Sponsored Links- Results listed for PPC fees on the return page </li></ul><ul><li>Organic Links- Results listed for free on the return page </li></ul><ul><li>Backlinks- links on one website that lead back to another/your website. </li></ul>
  3. 3. What is SEO <ul><li>Search Engine Optimization (SEO) is the art and science of gaining higher visibility for your website among search engines and directories to increase traffic to your site and thus awareness of your site, products, services and brand. The goal of SEO is to elevate your sites position in the “Natural” or “Organic “ listings on the Search Engine Results Page (SERP) of Google, Yahoo, MSN, Ask, etc. </li></ul>Paid Paid Organic Listings
  4. 4. Organic -vs- PPC Click Through <ul><li>The vast majority of clicks, roughly 60%, go to organic listings. </li></ul><ul><li>Why…? Studies show that Users tend to trust that the Organic results will be more relevant to their search. </li></ul><ul><li>Of the 14.3 billion U.S. searches performed in March, Google held 63.7 percent of those. That averages out more than 293.8 million searches per day! </li></ul>
  5. 5. Internet Search Statistics Forrester reports that 81% of internet users find products and services via search engines on the internet A study found that only 7% of websites are visible to search engines due to a lack of SEO Google has 3 times the search Traffic of Yahoo, which holds 2 nd place among search engines Search Engines and Directories average 300- 500 million searches every day just in the U.S. Google dominates the search engine market with a 46% share 82.9% of business users prefer to use Google
  6. 6. Google Search Dissection Search Term 890,000 Site Returns for dude ranch Default Google setting displays Top 10 results Google Maps Listings…FREE! PPC Paid Listings Google Site Popularity Rank (hover over to see)
  7. 7. Popular Key Words in local Real Estate S. No. Keywords Avg. Searches per month Competition Site Returns 1 texas hill country real estate 3,600 322,000 2 texas real estate 1,500,000 3,650,000 3 san antonio texas real estate 165,000 507,000 4 real estate in texas 49,500 722,000 5 texas county real estate 12,100 849,000 6 tx real estate 550,000 5,160,000 7 san antonio real estate 301,000 1,120,000 8 hill country real estate 6,600 554,000 9 texas hill country property 1,300 411,000 10 san antonio texas real estate agents 2,900 505,000 11 texas real estate agency 1,000 793,000 12 san antonio texas realty 1,300 3,020,000 13 boerne tx real estate 5,400 184,000 14 texas real estate broker 2,400 880,000 15 bandera texas real estate 880 69,300 16 texas hill country ranches 1,000 408,000 17 bandera real estate 2,400 92,800 18 texas hill country homes 1,900 880,000 19 hill country homes 4,400 6,790,000 20 kerrville texas real estate 1,900 108,000 21 texas realtors 40,500 471,000 22 realtors in texas 6,600 5,340,000 23 tx realtors 27,100 451,000
  8. 8. Google’s New Street Level View
  9. 9. Google Maps and You Tube
  10. 10. Climbing Mt. Google &quot;As many as 90% of all purchases take place on page 1 of the search engines” - Crain's Chicago Business
  11. 11. Ranking and Click Through Rates
  12. 12. SERP Focus Area
  13. 13. On-line Marketing Factor Areas <ul><li>Blogs </li></ul><ul><li>Forums </li></ul><ul><li>Groups </li></ul><ul><li>Relevant </li></ul><ul><li>Fresh </li></ul><ul><li>Targeted </li></ul><ul><ul><li>Words </li></ul></ul><ul><ul><li>Phrases </li></ul></ul><ul><ul><li>SEO Friendly </li></ul></ul><ul><ul><li>Crawlability </li></ul></ul><ul><ul><li>Internal </li></ul></ul><ul><ul><li>External </li></ul></ul>
  14. 14. SEO/SEM Service Areas SEO is a combination of activities and techniques that take place on page and on site, to include: identifying best key words, Alt Text on Photos and Videos, Site Maps, Meta Tags, Title Tags, Design Attributes, etc. SEM is the Umbrella that covers all of the Internet Marketing Initiatives, to include SEO. SEM can be categorized as activities outside of the website that work and help push traffic to the site.
  15. 15. SEO/SEM Process
  16. 16. Next Steps <ul><li>Meet to discuss current/future internet marketing strategies </li></ul><ul><li>Discuss the Usability of your existing website </li></ul><ul><li>Perform an SEO Assessment of your site </li></ul><ul><li>We can help you strengthen your marketing ability by leveraging the strength of the internet to promote your business and the properties you represent. </li></ul>