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Event outline


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Event outline

  1. 1. Dark Shadows OutlineA. Purpose: To promote the upcoming movie Dark Shadows a. Movie Event i. Dark ShadowsB. Audience/Guest a. Mature Audience b. Ranging from 13 + c. Cast Members d. Film Critics e. Crew Members f. Celebrity Guest i. Lady Gaga ii. Angelina Jolie iii. Channing Tatum, etc…. g. Celebrity Movie Bloggers i. Perez Hilton etc…. h. Movie Line Magazines i. Entertainment ReportersC. Facility/ Venue: Hollywood CA, Kodak TheatreD. Other Logistics: a. Invitations: Mini Tablets with trailer loaded on tablet/ invitation at end
  2. 2. b. Food: Buffet Style dinner party i. Celebrity Chef 1. Movie themed food c. Transportation i. Limo’s for invited guest ii. Party Bus d. Decorations: i. Movie Themed décor ii. Backdrop: Movie Themed iii. Printing: Movie Posters, Banners, News Releases e. Publicity: i. Billboards ii. Social Media: Twitter, Facebook, Tublr, iii. TV Commercials iv. News Cast: E!, TMZ, Access Hollywood, Insider v. News Releases vi. Media Outlets: MTV, VH1 vii. Advertisements: Online, Radio, Websites etc….. f. Proposed Budget: $150 million Timeline of Events• 6:00 a.m.- 3:00 p.m. : Set Up• 3:00 p.m.- 5:00 p.m.: Media Set-up• 5:00 p.m.-6:00 p.m.: Interview’s with cast members
  3. 3. • 6:00 p.m.-7:00 p.m.: Interview with celebrities/ Red Carpet• 7:00 p.m.- 7:15 p.m.: Last minute arrivals• 7:00 p.m. -7:15 p.m.: Ushering people to their correct seats• 7:15 p.m.- 9:00 p.m.: Premiere of Movie• 9:00 p.m.- 9:15 p.m.: People moving to transportation site• 9:15 p.m.- 9:45 p.m.: Celebrities being ushered to after party• 9:15 p.m.- 12:00 p.m.: Clean up Red Carpet/Premiere Site After Party• 10:00 p.m.- 2:30 a.m.: After Party
  4. 4. Speech 1. Promoting the movie dark shadows which is an upcoming movie to attract audiences from the age 13 +. 2. We will have celebrity guests such as Angelina Jolie, Channing Tatum, and Lady Gaga 3. We will also have Celebrity news cast on site to interview all cast members and Celebrities 4. We will be holding the event at the famous Kodak theatre in Los Angeles, CA 5. Starting at 6:00 p.m. guest will begin arriving, and between the hours of 6:00 and 7:15 they will be able to be interviewed by media outlets. 6. We will have a red carpet at 6:00 p.m. 7. After the movie we will have an after party