http://LloydDobson.com SEO Marketing Secrets with some simple steps to help you get ranked on Google page #1. Lloyd Dobson here and I want to reveal to you some information to help your Google rankings. SEO services are booming, but what’s the simplest way to optimize your site without spending a boatload of money? Last year, Econsultancy estimated that the search engine optimization (SEO) industry was worth more than $514 million. And during the last twelve months, it’s grown even more.
There are only two things ANY business needs and they are TRAFFIC and CONVERSIONS. If you do not have these, your business will not succeed. Period!
The world’s biggest brands devote a massive chunk of their marketing budgets to SEO. They employ some of the world’s best analysts to optimize their sites. But that doesn’t mean you need a huge budget to get started with SEO. In fact, there are plenty of things you can do yourself.
Here are some marketing secrets to help you get those customers:
1) Know what keywords to use: Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases.
When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas.
Tip: Ask friends, family or customers to tell you what they’d search for if they were looking for your business.
2) Create Great Content: Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome!
Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining.
Tip: Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content.
3) Create Quality Links: Now that your content is in place, you should start getting links back to that content. There are also some things you can do to accelerate the process. But beware: some methods are better than others.
First, links must be authentic, and they should be earned genuinely, through connections with other sites. Old school techniques (paying for links, spamming forums or placing links on directories) don’t work. Now, you must pursue good quality links and build on your progress over time.
Tip: Link building isn’t something that you can do in one weekend. It takes months, so plan your strategy accordingly and start creating a content calendar that you can follow for months