Markers, Markers Everywhere

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How to Incorporate QR Codes into the Marketing Mix

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Markers, Markers Everywhere

  1. 1. Markers, Markers Everywhere<br />Lisa Du Bois Low and Michelle Hougland<br />Texas Tech University<br />@ldlow<br />@meshougland<br />@texastech<br />#texastech<br />#eduweb<br />
  2. 2. QR Marketing<br />Old Technology Gives Marketing a Boost<br />
  3. 3. QR in Outdoor<br />Via Mashable<br />
  4. 4. Who’s Using Them<br />“QR codes are increasingly appearing in advertisements as a way to increase engagement with consumers. Although already common in Japan (where they were originally invented),” … they are relatively new in the US.<br />Calvin Klein Jeans Replaces Racy Billboards with QR Codes<br />Lauren Indvik, Mashable<br />my.SXSW Networking<br />BestBuy<br />Product Promotion<br />Google<br />Geo-Based Marketing<br />LinkedIn/Pingtag<br />Virtual Business Cards<br />
  5. 5. Tag Creators/Readers<br />I-Nigma | http://www.i-nigma.com/i-nigmahp.html<br />Beetagg | http://www.beetagg.com/<br />Google Zxing Reader | http://code.google.com/p/zxing/<br />ScanLife | http://us.scanlife.com/<br />Microsoft Tag Reader | http://tag.microsoft.com/download.aspx<br />Mobiletag | http://mobiletag.com/en/download.php<br />
  6. 6. Texas Tech Loves MSTag<br />Connecting Real Life and the Digital World with Microsoft Tag<br />Free<br />Web-based<br />Simple<br />Create, manage and track codes<br />Change destinations instantly<br />
  7. 7. Point, Snap, Wow! QR in the Mix<br />Texas Tech has used codes in a variety of places to leverage print pieces and engage our audience with digital content:<br />Launch video<br />Drive Web traffic<br />
  8. 8. Actual Results<br />
  9. 9. Make the Leap<br />QR is easy and impressive. But …<br />Video format and compression are critical! <br />Don’t be afraid to experiment.<br />Don’t give up even if results aren’t what you expected.<br />
  10. 10. Picture This…<br />Let’s brainstorm!<br />
  11. 11. Source Material<br />http://wirelesswatch.jp/2008/03/24/qr-code-marker-for-your-grave/<br />http://sxsw.com/qrcodes<br />http://www.usatoday.com/tech/news/2010-06-07-bar-codes_N.htm?csp=usat.me<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=129823&nid=115286<br />

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