Sport & Technology 2013

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How Technology is reshaping the Sport Industry

Published in: Business, Technology
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Sport & Technology 2013

  1. 1. Luca Destefanis |technology valuein sport business
  2. 2. Luca Destefanis |in the last 20 years,the sport industry has beencompletely transformed bytechnology
  3. 3. Luca Destefanis |technology is reshaping sportexperience for athletes andfans. not to mention the wayteams are managed
  4. 4. Luca Destefanis |a simple framework to understand technology value in sport businessWHOè  Fanè  Playersè  Teamè  Mediaè  SponsorWHATWHYè  Track & Shareè  Event Experienceè  Media Solutionsè  Analyzeè  Experience (fan + athlete)è  Sales (ticket, merchandising, …)è  Insight
  5. 5. Luca Destefanis |who’s at stake?WHOfanplayerteammediasponsorè  engaging, immersive, safe experienceè  active involvementè  communicating: listening + being listenedWhishing for:è  maximize visibility / direct link with fansè  maximize return on visibilityè  minimize risks (physical an not)è  sponsorship and commercial strategies maximizing revenue opportunitiesè  consistent athletes management for communication and performanceè  delivering superior fan experienceè  delivering integrated content across platformsè  maximizing revenue opportunities from subscription and merchandising salesè  providing the best platform to connect fans, teams and athletesè  comprehensive, real time information to support investment decisionè  maximize opportunities, minimize risksè  be a relevant stakeholder in athletes and team successes
  6. 6. Luca Destefanis |technology solutionsWHOè  Fanè  Playersè  Teamè  Mediaè  SponsorWHATWHYè  Track & Shareè  Event Experienceè  Media Solutionsè  Analyzeè  Experience (fan + athlete)è  Sales (ticket, merchandising, …)è  InsightPerformance MonitoringCommunity-based ServicesData Capture, Analysis, DistributionData MonitoringLocation Based ServicesContent IntegrationIntegrated Customer ViewFan Sentiment Analysis
  7. 7. Luca Destefanis |Track & SharePerformance Monitoring, Community-based ServicesWHOè  Fanè  Playersè  Teamè  Mediaè  SponsorWHATWHYè  Track & Shareè  Event Experienceè  Media Solutionsè  Analyzeè  Experience (fan + athlete)è  Sales (ticket, merchandising, …)è  Insight
  8. 8. Luca Destefanis |Event ExperienceData Capture, Analysis, Distribution and Location-based ServicesWHOè  Fanè  Playersè  Teamè  Mediaè  SponsorWHATWHYè  Track & Shareè  Event Experienceè  Media Solutionsè  Analyzeè  Experience (fan + athlete)è  Sales (ticket, merchandising, …)è  Insight
  9. 9. Luca Destefanis |Event ExperienceData MonitoringWHOè  Fanè  Playersè  Teamè  Mediaè  SponsorWHATWHYè  Track & Shareè  Event Experienceè  Media Solutionsè  Analyzeè  Experience (fan + athlete)è  Sales (ticket, merchandising, …)è  Insight
  10. 10. Luca Destefanis |Media SolutionsContent Integration and Integrated Customer ViewWHOè  Fanè  Playersè  Mediaè  SponsorWHATWHYè  Track & Shareè  Event Experienceè  Media Solutionsè  Analyzeè  Experience (fan + athlete)è  Sales (ticket, merchandising, …)è  Insight
  11. 11. Luca Destefanis |AnalyzeFan Sentiment AnalysisWHOè  Fanè  Playersè  Mediaè  SponsorWHATWHYè  Track & Shareè  Event Experienceè  Media Solutionsè  Analyzeè  Experience (fan + athlete)è  Sales (ticket, merchandising, …)è  Insight
  12. 12. Luca Destefanis |exploring value creationWHYexperiencesalesinsightè  Emotionalè  Being part ofè  Being connectedè  Being relevantè  Being safeè  Sponsorshipè  Ticketè  Value Added Servicesè  Merchandisingè  Licensingè  Playersè  Fansè  Mediaè  Competitors
  13. 13. Luca Destefanis |thanks

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