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Ning Network: A New Model of Library Service


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A presentation about Roselle Public Library's social network on Ning. Part of the LACONI Reference & Adult Services group presentation: New Models of Library Service, November 20, 2009.

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Ning Network: A New Model of Library Service

  1. 1. Get Social with Your Library! A New Model of Library Service LACONI Reference & Adult Services November 20, 2009
  2. 2. Why “Get social?” <ul><li>74% of people ages 12-75+ go online </li></ul><ul><li>nearly 70% of people ages 12-32 use social networks </li></ul><ul><li>older generations use the internet as a tool for information searches, emailing, and buying products </li></ul><ul><li>social networks and blogs are the 4th most popular online category </li></ul><ul><li>To be where your users are! </li></ul>
  3. 3. Everybody’s doing it! <ul><li>Geneva Public Library </li></ul><ul><li>DLS </li></ul><ul><li>Oak Lawn Public Library </li></ul><ul><li>Downers Grove Public Library </li></ul><ul><li>Indian Prairie Public Library </li></ul><ul><li>Individual Library Departments </li></ul><ul><ul><li>Homewood PL Youth Services </li></ul></ul><ul><ul><li>Alsip-Merrionette PL Adult Services </li></ul></ul>
  4. 4. Getting Started??
  5. 5. Blogger…
  6. 6. Flickr, YouTube, LibraryThing…
  7. 7. Create Your Network! <ul><li>Pick a name and an address My Network </li></ul><ul><li>… and Create! </li></ul><ul><li>Describe the network Private v. Public Tagline; Description, Language </li></ul><ul><li>Add a few features Groups, Forums, Blogs, Text Boxes, RSS feeds, etc . </li></ul><ul><li>Pick a Theme and customize </li></ul>
  8. 8. Manage Your Network
  9. 9. RPLD Gets Social on Ning
  10. 10. Page Themes
  11. 11. My Page
  12. 12. More of My Page
  13. 13. Interaction Photos, Videos, Forums, Groups, Blogs
  14. 14. Interaction Forums: Books & Audiobooks Music Movies List Mania Your Library About the Network Miscellaneous
  15. 15. Interaction Photos Video
  16. 16. Interaction Groups
  17. 17. Some things to consider… <ul><li>No control of ads on pages – may be inappropriate </li></ul><ul><li>Automatic upgrades and new services which may be inappropriate or confusing </li></ul><ul><li>Safety, privacy issues </li></ul>
  18. 18. Safety, Privacy Issues I thought I only joined the Library’s network???
  19. 19. Promotion… <ul><li>More promotion necessary than with “the popular social networks” </li></ul>
  20. 20. … and more promotion! <ul><li>Library Lights (quarterly – print) </li></ul><ul><li>Email newsletter (monthly – online) </li></ul><ul><li>Website </li></ul><ul><li>In-house posters, bookmarks </li></ul><ul><li>Cross promotion – links from one site to another (Facebook to online registration) </li></ul><ul><li>Broadcast messages to members </li></ul><ul><li>RPLNetwork Member News (monthly – online and print) </li></ul><ul><li>Word of mouth </li></ul>
  21. 21. What’s In It for Your Library? Ning v. “the popular social networks” <ul><li>Local control (private or public, features, etc.) </li></ul><ul><li>Interaction – engaging your community directly (messaging, wall posts, blogs, etc.) </li></ul><ul><li>Online home for users who may not want to be “out there” on the popular social networks </li></ul><ul><li>Added venue for marketing and promotion </li></ul><ul><li>Free – no cost except staff time (and willingness to experiment) </li></ul>
  22. 22. What’s In It for YOU <ul><li>Networking </li></ul><ul><ul><li>Connecting with other libraries & librarians </li></ul></ul><ul><li>Professional Growth </li></ul><ul><li>Opportunity to keep up with emerging technologies </li></ul>Librarian 2.0
  23. 23. Is it worth it? <ul><li>Everything is going social </li></ul><ul><li>Overwhelming? </li></ul><ul><li>Are you a Twit if you don’t Twitter? Sociability fatigue… </li></ul><ul><ul><li>Daily Herald (4/9/09): </li></ul></ul><ul><ul><li>Bottom Line – be where your users are! </li></ul></ul>
  24. 24. Resources & Links <ul><li>Facts & figures: </li></ul><ul><li>Pew Internet & American Life Project, Generations Online , January 2009 </li></ul><ul><li>Global Faces and Networked Places: A Nielsen report on Social Networking’s New Global Footprint, March 2009 </li></ul><ul><li> </li></ul><ul><li>Library Applications for Social Networking by Christina Stoll, MLS, April 2009 </li></ul><ul><li>Originally appeared in MLS E-nnounce , Vol. 3, Iss. 7, </li></ul>
  25. 25. RPLD Links: (Social Connections page on Library’s website) Social networking initiatives: (Roselle Public Library Network – Ning) (Library fanpage on Facebook) (Teen Scene fanpage on Facebook) (Library on LibraryThing) (Library on LibraryThingLocal) (Library’s photostream on Flickr) http:// (Library channel on YouTube) Blogs:  (Blogger Book Club) (What's New @ Roselle Public Library) (Playtime 2.0)
  26. 26. Contact Info: Lynn Dennis Automation Coordinator / Technical Service Department Head p. 630-529-1641 x241 e: [email_address] IM: almdennis