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PHCreating an Image Through Social Media#animalcareexpo“I just got a keychain and address labels in the mail fromyou guys....
PH• Best practices for interacting with, and also cultivatingsupporters• How to communicate with them in times of crisis#a...
PH#animalcareexpo• Everything we do online is tied to advocacy andfundraising• Our social media program is no exception• T...
PH#animalcareexpoWebsite Social networkOne way communication Two way communicationContent generated in house Content gener...
PHBest practices for interacting with, and alsocultivating supporters• Cater to your audience• Every post is a reason to u...
PHCater to your audience!#animalcareexpo
PH#animalcareexpoTell a Story
PH#animalcareexpoRecruit
PH#animalcareexpoFundraise
PH#animalcareexpo
PHRemember:Every post, is a reason to hide or unlike your page.#animalcareexpo
PHOn the website:#animalcareexpoIntegration
PHOn Facebook#animalcareexpo
PH#animalcareexpoOn Twitter:
PH#animalcareexpoNow you have an image…But you need to keep it!
PHPart IIThe Dark Side of Social MediaHow toCommunicate inTimes of Crisis#animalcareexpo
Crisis is…• Natural or manmade disaster• PR Problems• Organized Attacks#animalcareexpo
DisastersReuniting lost petsGarnering new supportersGetting information outGetting support#animalcareexpo
#animalcareexpo
Overview• Listening• Assessing• Responding• Moving On#animalcareexpo
Who is your online voiceYour online presence, and theperson answering it, is a“face” of your organization –make sure it’s ...
CommentsPersonalize – Be humanTone – Address emotionsHonesty – IDKLFO – I don’t know let me find out!Answer Everyone – Eve...
ProtectionCommenting Policy – have one!Make your policy known – and fair.If you delete something, tell your fans and tell ...
ProtectionWhat’s in a commenting policy?• Namecalling• Personal attacks• Misinformation• Profanity• Spam• Promoting violen...
Acknowledge, Rectify, and Move On#animalcareexpo
Haters are going to hateNot everyone is a haterSeize Opportunities toLearn & Educate#animalcareexpo
Look for Supporters-Who is supporting you online?-Acknowledge them, thank them-Build relationships#animalcareexpo
It Happened#animalcareexpo
It Will Blow Over#animalcareexpo
Good Resources#animalcareexpowww.johnhaydon.comwww.bethkanter.orgwww.allfacebook.com
Contact Information:Sarah Barnettsbarnett@humanesociety.orgTwitter: @SarahHSUSfacebook.com/ldcrf.sarah
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Creating an Image Through Social Media - International Group Track Animal Care Expo 2013

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*This presentation was part of the Humane Society International track, so is more focused toward animal welfare organizations that work internationally.

Learn how to interact with and cultivate your supporters on Facebook, Twitter, and other social media, as well as how to communicate with them in times of crisis. Learn how to use social media to successfully deliver a message, raise awareness, and generate the change you need for the animals in your country. We will share with you best practices and tips on how to be an effective social media communicator, as well as meet your goals whether they be fundraising, advocacy, event attendance, or customer service.

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Creating an Image Through Social Media - International Group Track Animal Care Expo 2013

  1. 1. PHCreating an Image Through Social Media#animalcareexpo“I just got a keychain and address labels in the mail fromyou guys. Now that I see you posting on Facebook andknow youre legit, Ill be sending a donation. Thanks for thework you do.”– Posted to our Facebook Page wall, January 2010
  2. 2. PH• Best practices for interacting with, and also cultivatingsupporters• How to communicate with them in times of crisis#animalcareexpo• Getting your message out on social media
  3. 3. PH#animalcareexpo• Everything we do online is tied to advocacy andfundraising• Our social media program is no exception• There is also a relationship building and customerservice aspect to social media• The program complements and works in conjunctionwith our website and email• Take an integrated approach – social media is not asilver bulletGoals
  4. 4. PH#animalcareexpoWebsite Social networkOne way communication Two way communicationContent generated in house Content generated by usersOrganization’s voice People’s voiceTalking to people Talking with peopleMarketing ConversationsExpect information Expect interaction
  5. 5. PHBest practices for interacting with, and alsocultivating supporters• Cater to your audience• Every post is a reason to unlike yourpage.• Integration• Respond to everyone with a legitimatequestion• Be transparent#animalcareexpo
  6. 6. PHCater to your audience!#animalcareexpo
  7. 7. PH#animalcareexpoTell a Story
  8. 8. PH#animalcareexpoRecruit
  9. 9. PH#animalcareexpoFundraise
  10. 10. PH#animalcareexpo
  11. 11. PHRemember:Every post, is a reason to hide or unlike your page.#animalcareexpo
  12. 12. PHOn the website:#animalcareexpoIntegration
  13. 13. PHOn Facebook#animalcareexpo
  14. 14. PH#animalcareexpoOn Twitter:
  15. 15. PH#animalcareexpoNow you have an image…But you need to keep it!
  16. 16. PHPart IIThe Dark Side of Social MediaHow toCommunicate inTimes of Crisis#animalcareexpo
  17. 17. Crisis is…• Natural or manmade disaster• PR Problems• Organized Attacks#animalcareexpo
  18. 18. DisastersReuniting lost petsGarnering new supportersGetting information outGetting support#animalcareexpo
  19. 19. #animalcareexpo
  20. 20. Overview• Listening• Assessing• Responding• Moving On#animalcareexpo
  21. 21. Who is your online voiceYour online presence, and theperson answering it, is a“face” of your organization –make sure it’s a good one#animalcareexpo
  22. 22. CommentsPersonalize – Be humanTone – Address emotionsHonesty – IDKLFO – I don’t know let me find out!Answer Everyone – Every post is an opportunityto engage#animalcareexpo
  23. 23. ProtectionCommenting Policy – have one!Make your policy known – and fair.If you delete something, tell your fans and tell themwhyDon’t delete because you disagree, only delete if it’s aviolation – stay transparent.#animalcareexpo
  24. 24. ProtectionWhat’s in a commenting policy?• Namecalling• Personal attacks• Misinformation• Profanity• Spam• Promoting violence• Photos or videos of animal cruelty#animalcareexpo
  25. 25. Acknowledge, Rectify, and Move On#animalcareexpo
  26. 26. Haters are going to hateNot everyone is a haterSeize Opportunities toLearn & Educate#animalcareexpo
  27. 27. Look for Supporters-Who is supporting you online?-Acknowledge them, thank them-Build relationships#animalcareexpo
  28. 28. It Happened#animalcareexpo
  29. 29. It Will Blow Over#animalcareexpo
  30. 30. Good Resources#animalcareexpowww.johnhaydon.comwww.bethkanter.orgwww.allfacebook.com
  31. 31. Contact Information:Sarah Barnettsbarnett@humanesociety.orgTwitter: @SarahHSUSfacebook.com/ldcrf.sarah

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