The management of content in higher education can make or break an institution. In today’s world of multiple streams of media all being online and potentially consumed 24/7 it is imperative that your institution’s content be provided and presented in a way that clearly conveys the information contained within the site and also provides different and convenient ways to share that same information. Content management in higher education is important for the entire university to understand. From branding and integrated marketing to social media and faculty/staff and student news and updates; serious consideration is being given to how content is organized, searched and presented online within higher education.
Fully open source, well documented and supported and most importantly, FREE WordPress can be a great resource and tool for content management at the institutional level. The key to mastering the CMS and making it work for you is starting with the latest in best practices, strategic planning, tools and resources right out of the gate. But where do you start? You can read documentation and search for your solutions online, or you can learn from those in higher education that have already done it.
Presenter: L. Danielle Baldwin (@LDBaldwin)
Web Manager / Social Media Strategist
UNCG University Relations