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Activating Doty Mill Alley presentation - LDA Class of 2018

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This team will be working to revitalize an alley in downtown Janesville to provide a safe walkable throughway from River St (soon to be a festival street) to the rear entries of the Milwaukee St businesses, riverwalk/pedestrian bridge, and new Town Square.  This project will include an architectural entryway, benches, enclosures for current dumpsters or new solution for refuse disposal, historic pictures mounted to the rear of Milwaukee street buildings, colorful art/paint on the IBEW building, awnings, overhead lighting, architectural/ artistic features, new paving, and more.

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Activating Doty Mill Alley presentation - LDA Class of 2018

  1. 1. Activating Doty Mill Alley Leadership Development Academy May 10, 2018
  2. 2. Team Members • Rachel Andres • Prent Corporation • Jason Klingaman • City of Janesville • Colleen Koerth • Blackhawk Tech • Tyler Mosley • Johnson Bank • Cori Olson • Stateline Boys and Girls Club • Tracy Schroeder • Boys and Girls Club of Jsvl
  3. 3. Why activate the alley? • Exposure to the Town Square and Festival Street • Two way traffic on Court Street • Milwaukee Street bridge replacement • Pedestrian Bridge • Repaving the alley
  4. 4. Where is the Alley? • Our team has been working with area businesses, community, and the City of Janesville to revitalize the alley commencing at River St between the IBEW building at 17 S River St and the Rock River Charter School at 29 W Milwaukee St.
  5. 5. ARISE Vision
  6. 6. Where did the name Doty Mill Alley come from? • Name after Doty’s Mill • 1879-1934 • Located on Dodge Street one block down from alley
  7. 7. Who benefits from this alley project? • Dubes Jewelry • Glass Garden • HealthNet • The Mark • Charter School • IBEW Building • Riverfront Building • ARISE • Festival Street Participants
  8. 8. How is the alley currently being used? • Trash Removal • City Utilities • Deliveries • Very Few Pedestrians • Rear Entry to Businesses
  9. 9. Vision • Architectural entryway • Awnings • Benches and trash cans • Colorized Historical Photos • Concrete Paving • Dumpster Enclosures • Janesville Mural • Overhead lighting
  10. 10. Architectural Entryway • Smaller version of ARISE Archway • Attracts attention to the alley
  11. 11. Awnings • Draw attention to the several businesses using the alley • Create a standard look
  12. 12. Colorized Historic Photos
  13. 13. Concrete Upgrade • The City of Janesville had plans to tear up and repave the alley in 2018. • We are Partnering with Lycon, Inc & Parisi to upgrade the alley from asphalt to concrete • Matching ARISE plans • Longer lasting • Differentiate from other alleys
  14. 14. Dumpster Enclosures
  15. 15. Janesville Mural
  16. 16. Overhead Lighting
  17. 17. Budget Piece of Project Projected Cost Awnings $2,000.00 Colorized Historic Photos $10,000.00 Mural $2,500.00 Lighting $2,000.00 Archway $9,200.00 Concrete Upgrade $7,300.00 Garbage Enclosures $10,000.00 TOTAL: $43,000.00
  18. 18. Fundraising • Mocha Moment Sundays • Go Fund Me • PRIDEFEST Downtown Janesville • Cultivate Donor Relationships • Community Foundation of Southern Wisconsin • BID Special Project Fund
  19. 19. Fundraising Progress Type of Donation Projected Cost Personal Donations $3,196.80 Business Donations $1,000.00 In-Kind Donations $7,300.00 Private Fundraising $1,730.00 TOTAL: $13,226.80
  20. 20. Advertising • Facebook Page • Jolly Jingle Parade • Press Release • On-air with Tim Bremel at WCLO • Downtown Janesville Inc. • Forward Janesville Newsletter
  21. 21. Possible Future Developments • Continued momentum and inspiration for other public and private revitalization projects • Other downtown alley and throughway improvements • Storefronts and river-facing business enhancements • Exposure for existing businesses and partners • Attracting new business and visitors
  22. 22. Lessons Learned • Teamwork • Public Relations • Community Collaboration
  23. 23. THANK YOU!

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