Lori Cutter Linked In Portfolio


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Lori Cutter Linked In Portfolio

  1. 1. Design, Marketing, PR& Event Planning/Promotions T-shirt design by Lori Samples created by Lori Cutter
  2. 2. Intel Corporation - Channel Marketing Created Business Development Funds (BDF) online web based tool for Intel’s resellers to request marketing funds to offset their advertising, events and promotions and created training tool. Responsible for creation of web tool from conception to launch and all upgrades. Worked with IT, marketing, field sales team, resellers, finance, accounts payable, compliance and legal to build a tool that would allow advertising $$’s to be requested by reseller, approved by sales and claims paid by marketing.
  3. 3. Intel Corporation - Payables ChallengeCreated fun way to encourage 37 Intel purchasingorganizations in North America to reduce and collect$18M of aged invoices. Sample of graphics used formarketing project which we placed on T-shirts,websites and internal communication. Tracked allfinancial indicators in goal post. Awarded winningpurchasing team with a tail-gate party!
  4. 4. Open Wheel Magazine & Press CredentialsMember of motor racing media for over 20 years with accreditation by NASCAR’s National Motorsports Press Association. Over 500 nationally published stories.
  5. 5. 2009-2010 Sprint Car Driver Sponsorships to Market Winning With Wellness & Mannatech Sports and Wellness Products Brandon Wimmer & Team #7TW – Calvin Landis #70– Knoxville, IAAllstar Rookie; Indiana - Pennsylvania Raceway
  6. 6. August 14, 2009 – Knoxville Nationals Autograph Session Organized autograph session at National televised race and created all marketing materials and press releases in National newsprint to announce event.
  7. 7. Sponsorship Strategy & Athlete Promotions Leveraged 200+ professional global athletes on Team Mannatech for product promotion & event marketing. Certified ISKACreated graphics and layoutof marketing flyer and (International Sportsproduct info card handed outto race fans at race events. Karate Assoc.) nutrition coach. Worked with my race driver Brandon Wimmer, Team Mannatech athlete, to educate fans on proper nutrition and exercise.
  8. 8. Volunteer – Event Services National Sprint Car Hall of Fame & Museum – Knoxville, IA Work with marketing and event staff at various nationwide events to sell raffle tickets and promote fund raising activities by sharing with fans the facts about the race car and sprint car racing. Market private label apparel line in gift shop. “Promoting the future of sprint car racing by preserving the past.” Each year car builders and engineers in sprint car racing donate parts to put together a top competing car to raise money for the museum by selling raffle tickets.World of Wheels Xcel Energy Center – St. Paul, MN Knoxville Nationals Trade Show – Knoxville, IA May 2010 T-shirt design by Lori August 2010 T-shirt design by Lori
  9. 9. Cedar Valley Church - Event Planning Samples of flyers created to market new ministry I am leading. Artwork appears in church bulletin, PowerPoint announcements, website and email blasts.
  10. 10. Cedar Valley Church - Event Planning Ladies Tea Event 10/2010 “The Table” Designed table layout, floral centerpiece and customized gifts for each lady in attendance.
  11. 11. Portland Christian Center Event Planning Examples of flyers and posters created
  12. 12. Designer of Private Label Racing Apparel Company Parade Lap Apparel tradeshow event – Knoxville, Iowa 2004 Catalog cover of private label ladies racing Store front window display of my apparel onapparel line. Designed logo & catalog layout. sale in Pella, Iowa
  13. 13. Parade Lap Ladies Racing Apparel & TM Accessories Machine Wash - Delicate Hand Wash to preserve garmentDesigned by: Lori Manes-Blackburn, Owner Copyright & Trademark Protected Email: paradlap@home.comSample of clothing tag and print advertisingcreated to market private label clothing line.
  14. 14. Premium Customer Service Minnesota Twins – 2010 Season Provide Superior Service to Champions Club GuestsReceived (4) High Five Awards Created personalized work table for security staff who sit in for providing co-workers & the service level and manage visiting team clubhouse. guests with Magic Moments. Created spreadsheet analysis of Seattle Mariner’s Diamond Club in comparison to Champions Club and made process improvement recommendations. Implemented several work-flow improvements and shared value add for our guests to other co-workers. Prepared position responsibility document highlighting the key tasks for all 12 staffing positions in Champions Club. Suspected guest was very ill during opening game and got first aid. Ambulance called and was told later I saved her life! Came to rescue of guest being hit by ball, provided ice pack and then later presented her with game ball from team.
  15. 15. The previous pages are samples of creative design, branding, packaging,marketing, public relations and event planning projects which I have created over the years in positions of hire and volunteerism. I can take an ordinary project and add my creative perspective and turn it into something unique and extraordinary. My passion is to deliver a finished project that surpasses all expectations and WOW’s my client! - Lori Cutter