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Identifying Lead Users in a Living Lab Environment Enoll Summerschool

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Identifying Lead Users in a Living Lab Environment Enoll Summerschool

  1. 1. Identifying Lead Users in a Living Lab Environment Lynn Coorevits Dimitri Schuurman Aron-Levi Herregodts 1
  2. 2. Lead Users Innovation Incremental Regular Users Radical Lead users 2 (Lüthje & Herstatt, 2004) Identification?
  3. 3. Methodology Step I: Start of Lead user process Step II: Identification of needs and trends Step III: Identification of Lead Users 3 Contextualization Selection Figure based on (Luthje & Herstatt, 2004; Pierson & Lievens, 2005)
  4. 4. Methodology 4 New Needs Expected Advantages Experience Expertise Opinion Leadership Being ahead of the market Potential Lead User Dissatisfaction Innovative Ideas Lead User
  5. 5. Results 5 Knowledge: experience, expertise & opinion leadership (α=.88) Future: having needs and expected advantages (α=.88) Trends: being ahead of the market (α = .77) Domain specific knowledge (α = .70) Potential Lead User Innovative Ideas Lead User
  6. 6. Results 6 N=54 98% Male M Age: 28 years Motivated to participate in future research
  7. 7. Conclusions  Fit with the living lab environment  Applicable with unknown customer base  No dissatisfaction  Open question is necessary  Need for optimization  Work in progress 7
  8. 8. 8 Lynn.Coorevits@Ugent.be iMinds-MICT-Ugent @LynnCoorevits

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