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Ch 2 silde presentation[1]


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Ch 2 silde presentation[1]

  1. 1. The role of the media
  2. 2. Causes of Criticism of the media <ul><li>Inaccuracies </li></ul><ul><li>“ bigness” </li></ul><ul><li>Bias – conservative/middle of the road/liberal </li></ul><ul><li>Uncaring “how do you feel?” </li></ul>
  3. 3. The Journalist’s Job - Political Function <ul><li>Most important! </li></ul><ul><li>News organizations cover government; obligated to provide readers with the info for basing political decisions </li></ul><ul><li>“ government watchdog” </li></ul>
  4. 4. The Economic Function! <ul><li>Media give information on goods and services </li></ul><ul><li>Advertising </li></ul><ul><li>Product information </li></ul><ul><li>Stock market (business sections) </li></ul>
  5. 5. The Sentry Function <ul><li>The press watches society’s horizons – what will challenge us socially, financially, politically tomorrow? </li></ul><ul><li>Examples: technological changes, medical breakthroughs, lifestyles, criminal justice, predictions, threats to environment </li></ul>
  6. 6. Record-Keeping Function <ul><li>Accurate records are essential for consumers and history of the people </li></ul><ul><li>Examples: Who was elected to the school board? What happened to the price of oil? </li></ul><ul><li>This is a basic function of journalism </li></ul>
  7. 7. The Entertainment Function <ul><li>Of course, consumers need diversion as well as news </li></ul><ul><li>Comics, lifestyle sections, travel sections, entertaining feature stories, reviews, etc. </li></ul>
  8. 8. The Social Function <ul><li>People get together to discuss what’s in the media (may even plan social events around) </li></ul><ul><li>“ Dude, did you see Conan O’Brien last night?” </li></ul>
  9. 9. The Market Place Function <ul><li>A place for any/all ideas to be presented – a “marketplace” of ideas </li></ul><ul><li>Personal expressions can be seen/heard </li></ul><ul><li>The media provide a forum for all these ideas </li></ul>
  10. 10. The Agenda Setting Function <ul><li>“ Journalists don’t tell us what to think. They tell us what to think about.” – not dictating our thoughts! </li></ul><ul><li>Media place issues on the public agenda . . . What will be discussed, worked on, noticed </li></ul><ul><li>The media help us see what’s important </li></ul>
  11. 11. Evaluating the Media - Newspapers <ul><li>Local news – local issues ignored to make room for AP or UPI stories from other areas? </li></ul><ul><li>Editorials – lively, readable forum? Local, state, national issues exclusively? </li></ul><ul><li>Are there In-Depth stories – investigative reports? </li></ul>
  12. 12. Evaluating Radio <ul><li>Important news presented? </li></ul><ul><li>Local stories covered? </li></ul><ul><li>In-depth interviews? </li></ul><ul><li>Is there a forum for opposing viewpoints? </li></ul>
  13. 13. Evaluating Magazines <ul><li>Most magazines are for special interest </li></ul><ul><li>Are the articles varied – some light, some serious? </li></ul><ul><li>Are viewpoints fair to opponents? </li></ul><ul><li>Graphics – do they capture your attention? </li></ul>
  14. 14. The Ethics of Journalism <ul><li>People expect honesty from the press </li></ul><ul><li>More people wonder just how fair and honest journalists are . . . </li></ul><ul><li>80s brought many cases of journalistic violations – one journalist had to give back a Pulitzer prize when a main character in her story turned out to be fake. </li></ul><ul><li>Also plagiarism – eroded public trust in press </li></ul>
  15. 15. Codes of Ethics <ul><li>They are written for journalists (however, are not enforceable by law) </li></ul><ul><li>The formers of the constitution felt it was better to occasionally have problems than to stop freedom of speech. </li></ul>
  16. 16. Credibility <ul><li>Credibility = believability, impartiality, accuracy </li></ul><ul><li>Journalist’s ethics decide what gets put into the paper or on airwaves </li></ul><ul><li>The responsible journalist tries to serve the public’s best interest </li></ul><ul><li>Responsible journalists have no tolerance for journalists who damage the credibility of the press. </li></ul>
  17. 17. Credibility <ul><li>Consequences – libel charges – can happen, but consequences come after publication </li></ul><ul><li>Prior restraint (stopping something from being published) is illegal in U.S. </li></ul><ul><li>Journalists’ cherished idea of fair play keeps them honest </li></ul>
  18. 18. Accuracy <ul><li>Ethical journalists follow ethics codes </li></ul><ul><li>Accuracy is the highest principle of journalism </li></ul><ul><li>Things must be EXACTLY CORRECT! 125 S. Highland Ave. – NOT 125 Highland Rd. </li></ul><ul><li>No such thing as a “small error”! </li></ul>
  19. 19. Accuracy <ul><li>Smallest mistakes will reduce credibility </li></ul><ul><li>Journalist must check. Check again. Never, never assume or guess about anything! </li></ul>
  20. 20. Objectivity <ul><li>Objectivity = neutrality, fairness, balance, impartiality </li></ul><ul><li>This is the state of mind that journalists need to have to make themselves fair, neutral observers (unbiased) </li></ul><ul><li>NO PERSONAL OPINIONS!!!! </li></ul><ul><li>KKK – actions must be reported, even if reporter thinks actions are wrong; report what they do and let the audience decide </li></ul>
  21. 21. OtherImportant Principles Journalists Must Follow
  22. 22. Good Taste! <ul><li>Journalists should avoid sensationalism, profanity, glamorization of bad, racy or sexist material </li></ul>
  23. 23. Simultaneous Rebuttal, or Right of Reply <ul><li>If criticizing someone or a group, give them the chance to respond to the criticism in the same story! </li></ul>
  24. 24. Fairness to All!! <ul><li>Everyone has a right to be treated fairly </li></ul><ul><li>Different standards should not be applied to different people or groups </li></ul>
  25. 25. Plagiarism <ul><li>No matter how much you like someone else’s phrasing, leave it alone! </li></ul><ul><li>Quotes are cool, but give credit! </li></ul><ul><li>Copying/using someone else’s work is a NO-NO! </li></ul><ul><li>Students fail! </li></ul><ul><li>Colleges kick students out! </li></ul><ul><li>Reporters fired !!! </li></ul>
  26. 26. Attribution <ul><li>Identify where information comes from – journalists absolutely MUST give credit where credit is due </li></ul><ul><li>“ Dude, like, Go Panthers!” Mr. Mella said today. </li></ul><ul><li>“ Man, you better not buy that salmonella infested cereal,” advised the renowned food specialist Mr. Cleary. </li></ul>
  27. 27. THE TRUTH <ul><li>NEVER fake anything! </li></ul><ul><li>NEVER guess, speculate, or assume </li></ul>