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Leonoor christiaans google for jobs emerce recruitment 2019

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Kom op voorsprong met Google for Jobs
Emerce Recruitment, 4 april 2019
Contact: kolibriemarketing.nl

Published in: Internet
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Leonoor christiaans google for jobs emerce recruitment 2019

  1. 1. “Google for Jobs is THE most exciting thing happening in the recruiting industry today.” Joe Shaker President of Shaker Recruitment Marketing
  2. 2. Kom op voorsprong met Google for Jobs ! Leonoor Christiaans | Leonoor@kolibriemarketing.nl | linkedin.com/in/lchristiaans/
  3. 3. Paar belangrijke dingen over mij
  4. 4. Google for Jobs ● Wat is Google for Jobs? ● Waarom moet je iets met Google for Jobs? ● Hoe komen jouw vacatures in Google for Jobs? ● Hoe optimaliseer je jouw vacatures voor Google for Jobs?
  5. 5. Wat is Google for Jobs?
  6. 6. Waarom moet je iets met Google for Jobs?
  7. 7. Kom op voorsprong met Google for Jobs ● 70% van alle vacature zoektochten begint op Google ● 30% van alle zoekopdrachten in Google is vacature gerelateerd ● Google for Jobs is gratis ● Google heeft partnerships met jobboards en ATS-en ● + 15-20% website verkeer naar vacaturepagina’s (US & Europa) ● + 20-50% sollicitaties via Google (US & Europa) PS: Indeed doet niet mee !
  8. 8. Hoe komen jouw vacatures in Google for Jobs?
  9. 9. Partner Jobboard of ATS: Eigen website: Hoe komen jouw vacatures op Google for Jobs?
  10. 10. Elke vacature een unieke vacature- detail pagina
  11. 11. Zorg dat de vacature goed vindbaar is op je website
  12. 12. Optimaliseer op de juiste zoektermen Maar overdrijf het niet
  13. 13. Wijs Google de weg op je website ● Gebruik de Indexing API voor vacature-detail-pagina’s ● XML sitemap voor de gehele site
  14. 14. Codeer volgens het Job Posting Schema
  15. 15. hiring organisation date posted title joblocation base salary employment type responsibilities qualifications requirements
  16. 16. . Structured Data
  17. 17. Vacature ingevuld of verlopen? Vertel het Google en voorkom een penalty!
  18. 18. Hoe optimaliseer je jouw vacatures voor Google for Jobs?
  19. 19. Schrijf de vacature voor de kandidaat
  20. 20. Besteed extra aandacht aan de eerste alinea van de vacaturetekst
  21. 21. Gebruik een standaard functietitel
  22. 22. Benoem de locatie zo exact mogelijk
  23. 23. Zoekopdracht verfijnen in Google for Jobs
  24. 24. Salaris Salaris Salaris!
  25. 25. 𝥁 Unieke vacature detail pagina 𝥁 Vacature vindbaar op de website 𝥁 Juiste zoektermen aanwezig 𝥁 Indexing API en XML sitemap 𝥁 Job Posting Schema 𝥁 Candidate friendly vacaturetekst 𝥁 Eerste alinea van de vacaturetekst 𝥁 Standaard functietitel 𝥁 Exacte locatie 𝥁 Salaris Checklist Google for Jobs Leonoor Christiaans | Leonoor@kolibriemarketing.nl | kolibriemarketing.nl
  26. 26. Q & A
  27. 27. Meer weten over Google for Jobs? Leonoor Christiaans Online marketing specialist leonoor@kolibriemarketing.nl 06 - 14 61 83 60 linkedin.com/in/lchristiaans/ twitter.com/leonoor
  28. 28. Bijlage
  29. 29. Tools & Handigheidjes ✓ Job posting schema: https://schema.org/JobPosting ✓ Structured data testing tool: search.google.com/structured- data/testing-tool/u/0/ ✓ Schema markup generator: https://technicalseo.com/seo-tools/schema- markup-generator/

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