This document provides an overview of maximizing social media for churches and ministries. It discusses the benefits of engaging in social media such as connecting with others, engaging communities, and informing large numbers of people for free. Popular social networks that are appropriate for religious organizations are reviewed, including Facebook, Twitter, YouTube, Vimeo and blogging platforms. Location-based networks and live streaming options are also summarized.
2. today’s goals
1. Why your church/ministry
should be engaging in
social media
2. Which networks are right
for you?
3. What kind of content
should you post?
4. How to manage social
media when you‟re short
on time
5. How to integrate social
media with your current
website & print materials.
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3. social
media
ministry
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4. social media ministry
SOCIAL MEDIA SOCIAL MINISTRY
✢Finding Old Friends ✢Powerful
✢Sharing Information ✢Potential
✢Convenient/Easy ✢A “Team Sport”
✢Fun ✢Discipleship
✢Time-Waster ✢The Future!
5. why engage with social ministry?
1. Connect
2. Engage
3. Inform
4. Location, location, location!
5. It‟s Free!
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6. social ministry usage #1: connect
Yes, we are in ministry, but networking and
communication are required!
✛ Be more easily found by people looking for
a church
✛ Connect with volunteers
✛ Connect with other people who do what
you do and get quick access to quality
resources that they share on their own
tweets, blogs, or Facebook
1
✛ Supporters will have a greater sense of
being connected with you through more
communication.
(Consider using Facebook & Twitter lists to stay
organized)
7. social ministry usage #2: engage
You have a unique story to share, and your
voice is important!
✛ We have an opportunity to join in a
global conversation going on all
around us every day, and to engage
in ministry every day.
✛ Disciple your volunteers/campers long
after they‟ve gone home for the
summer (consider using Facebook
2
Groups to do this)
(??)
8. social ministry usage #3: inform
Social media provides a great platform to
quickly reach a large number of people.
✛ Sharing – Not only can you reach
people, but by reaching your
fans/friends/followers, you enable all
of THEM to join the team, and to easily
pass along invites and information to
family & friends.
✛ This, in turn, increases awareness for
3
your ministry.
9. social ministry usage #4: location
EVERYONE IS ALREADY THERE!
8 years ago, all we had were
websites. But…
✛ Websites will NEVER see the kind
of traffic that Social Media will.
✛ Websites will never have the
kind of personal
investment/engagement from
your users that Social Media will.
4
11. also…
• Jesus was masterful at communicating spiritual
truths in settings and with language that connected
with his listeners.
• Paul strived to be fluent in the language of his
culture (1 Cor. 9:22).
• When used wisely, social media is a powerful tool
for church leaders serious about this rich legacy of
contextualized communication.
• This is the language of our listeners!
12. the negatives
1. Time Consumption
2. Distraction
3. Escapism
4. Security
13. it’s all in how you use them…
✛These can all be helpful ministry tools
depending on how they‟re used, and
how you feel most comfortable
communicating.
✛God will use whatever He needs to use
to accomplish his purposes.
14. so many choices,
where to start?
What social networks should
your church/ministry be on?
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15. which social networks should your
church/ministry be on?
1. WHO IS YOUR AUDIENCE/COMMUNITY
✛ Know your community.
✛ Recognize what is the best tool to communicate
with them.
2. CHOOSE BOTH FOR AND AGAINST…
✛ Are you intentionally not using a specific social
network because it‟s not the best tool for you?
✛ Or are you unfamiliar with it?
18. facebook pages
For public figures, organizations & businesses.
✛ Page Administrators (there can be more than one) can be
private for added security or public if it makes more sense.
✛ Liking - People and other pages (churches, other ministries,
businesses, public figures) can connect to your page by
“liking” your page and becoming your fan.
✛ Work hard to form connections with logical ministry partners,
and network with influencers who might extend your ministry‟s
reach.
✛ Your page‟s content is distributed virally when your audience
responds to or shares it.
✛ You can use facebook‟s insights to track what content is most
relevant/most viral for your audience.
(Note: See your resource guide for how to best use facebook’s
new “timeline” feature for your church.)
21. facebook events
• A great way to inform fans about upcoming events
• Upon creating an event, a News Feed story with event
info will post to your Page or Profile, and your audience
can RSVP.
• You can increase RSVPs by posting status updates
leading up to the Event, emailing lists, and linking from
your website/blog.
• Be careful about creating an event and people thinking
that an RSVP there is “good enough” if you want them to
RSVP online.
(TIP: Creatively promote your next event with more than just
a simple announcement. Maybe a video? Fun photos?)
22. facebook groups
Facebook Groups are a great resource for private
communication.
1. Control who sees your group (3 levels of security)
• Secret – only members can see the group and what members post.
• Closed – anyone can see the group. Only members can see the posts.
• Open (public) – Anyone can see the group and what members post.
2. Share with the group
• Post updates, questions, photos & more
• Chat with the group (You could have set „office hours‟ to communicate with
the members of your group)
• Create shared docs
• Schedule group events
3. Stay in the know
1. Get notified about new posts so you never miss an update
2. Connect off Facebook using the group‟s shared email address.
(www.facebook.com/groups get started & find out more!)
24. what is twitter?
Twitter is a worldwide information network made of no
more than 140-charater messages.
✛ The users are generally the “influencers” of society
(politicians, celebrities, public figures, organizations),
although it‟s also used by many individuals.
✛ Messages are short & sweet & frequent!
The Rules
✛ 140 character Max
✛ You can‟t tweet too often!
26. facebook vs. twitter
FACEBOOK TWITTER
✛ Facebook is for good for ✛ Twitter is good for
connecting with people connecting with people
who share common
that you already know. interests
✛ Local news/events ✛ Breaking news
✛ Help on an issue ✛ New learning & discovery
✛ 500 million total users ✛ 106 million total users
• 48% men, 52% women
• 46% men, 54% women • 60% located outside the US
• 70% located outside the US • 52% update status daily
• 41% login every day • 87% of people in the world are
aware of Twitter
• 88% of people in the world are
aware of Facebook ✛ 22 million daily unique
visitors
✛ 310 million daily unique
✛ 600 million searches
visitors daily**
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27. so….who’s on twitter?
✛ Twitter has the largest division of users with a
secondary education
✛ 37% have at least a bachelor‟s degree.
✛ Twitter has the largest division of wealthy users with
27% earning 75k or more
28. the twittonary
✛Tweet - the message itself
✛Tweeting – the act of posting a
message to twitter
✛Followers – your “friends” or
subscribers on Twitter
✛Follow – to subscribe to their
Tweets and updates on the site
29. the twittonary
✛@ (Mention) - the @ sign is used to call out
usernames in Tweets, like this: Loved hearing
from @socialministry1 @wheatonbible
today…wow, #SocialMedia is awesome! When
a username is preceded by an @ sign, it
becomes a link to a Twitter profile. This is also
called a “mention.”
✛DM (Direct Message) – These tweets are
private between only the sender and the
recipient. Regular tweets become DMs when
they begin with d Username (like d
lizcarverdesign) to specify who the message is
for
30. the twittonary
✛ReTweet – The act of forwarding another user‟s
tweet to all of your followers. Often used to
spread news or share valuable findings on
Twitter. Often abbreviated by RT.
✛# (Hashtag) – Hashtags are used to categorize
your tweet and tag it in a global tweet
“cloud.”
(Example: So excited for what God is doing in
Spain #Larcada #CCISpain)
31. how to get started on twitter…
1. Find people you know & follow them.
2. Find like-minded users.
3. Find people in your area.
4. Get a desktop or mobile client (TweetDeck or
HootSuite)
5. Start tweeting!
32. video
1 in 4 Americans watches a
video online each day
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33. youtube
✛ Over 3 billion video views per day
✛ Over 35 hours of video uploaded per minute
✛ More video is uploaded to YouTube in one month than
the 3 major US networks created in 60 years
✛ YouTube‟s demographic is broad: 18-54 years old
✛ Nearly 17 million people have connected their YouTube
account to at least one social service (Facebook, Twitter,
Orkut, Buzz, etc.)
✛ There are more than 500 tweets pre minute containing a
YouTube link
✛ Millions of subscriptions happen each day.
A great example of a successful youtube channel is World
Relief: www.youtube.com/user/WorldRelief
34. vimeo
✛ Sharp quality
✛ Most popular with artists and businesses who want to
show their rich and digital media savvy
✛ The first (2007) consumer-accessible video hosting site to
offer high definition playback
✛ For businesses – Vimeo Plus…this is where Vimeo
TROUNCES YouTube. It allows businesses to put their own
logo on embedded players, gives clients analytics tools
that rival those provided by Google for web pages, and
even allows clients to create custom portfolio websites
to represent their products and values.
Check out World Relief http://vimeo.com/worldrelief
36. blogging
Blog (a blend of the term web log) – can be a noun or
a verb.
✛ A blog is a type of website or a part of a website
supposed to be updated with new content from
time to time.
✛ Blogs are usually maintained by an individual with
regular entries of commentary, descriptions of
events, or other material such as graphics or video.
✛ Entries are displayed in reverse-chronological order.
✛ Good quality blogs are interactive, allowing visitors
to leave comments. This interactivity distinguishes
them from other static websites.
37. types of blogs
Although most blogs are textual, some focus on different
topics:
✛ Art (art blog)
✛ Sketches (sketchblog)
✛ Links (linklog)
✛ Photographs (photoblog)
✛ Videos (vlogging or video blogging)
✛ Music (mp3 blog)
✛ Audio (podcasting)
✛ Spam (splog)
✛ Microblogging – very short posts
✛ Mixed media types (tumblelog)
38. blogging platforms
Which platform is right for me? (all free, of course!)
✛ Wordpress - a free hosting solution that has the
powerful wordpress software behind it.
(lifeatwheatonbiblechurch.com)
✛ Blogger - The features of WordPress but with more
control over design.
✛ Tumblr (a tumblelog platform) - A hybrid between
Twitter‟s micro-blogging sensibilities combined with
the full, entry-based approach of a traditional blog.
No expertise needed!
(vidaenidp.tumblr.com)
39. how to get started blogging
1. Choose your platform!
2. Name your blog & determine your “voice”
3. Connect it with other social networks (send your
posts to facebook, tweet your posts, and feed your
tweets to your blog)
4. Tell the world about your blog!
5. Get writing. Integrate it into your daily routine.
6. Subscribe to other relevant blogs, and share
content readily.
41. flickr
Flickr is an image hosting (and video hosting) website and
online community
✛ Widely used by bloggers to host images that they
embed in blogs & social media
✛ 51 million register members
✛ Hosts more than 6 billion images
✛ The Flickr social shareability includes an RSS feed and API
enables independent programmers to expand its
services.
✛ Works as the primary storage site for many organziations.
World Relief’s Flickr STREAM:
www.flickr.com/photos/worldreliefbend/
42. instagr.am
“Fast, beautiful photo sharing for your iPhone”
Includes photo taking, photo editing, and photo
sharing – all in one! (27 million users to date)
Each photo is shared to Instagram & can be shared to
other social networks as well:
✛ Facebook
✛ Twitter
✛ Foursquare
✛ Tumblr
✛ Flickr
43. streaming content
LiveStream, Ustream,
we all Stream!
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44. which stream to choose?
USTREAM.TV LIVESTREAM.COM
✛ Ustream allows you to ✛ Livestream limits the
stream anything live viewer limit to 50
over the internet. ✛ Basically the same as
✛ Free to sign up for Ustream!
✛ Over 2,000,000
registered users who
generate 1.5+ million
hours of live streamed
content per month.
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45. location-based
networks
The “Where‟s Waldo?” of
Social Networking
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46. location-based networking
✛ Location based services allow users to connect with
others based on their current locations.
✛ In most cases, people use their smartphones
(iPhone, Android, Blackberry), to “check-in” to
businesses like restaurants, bars and stores they visit.
✛ These locations are then broadcasted to their
online friends.
47. why location-based
networking is important!
1. Free word of mouth (if users see their friends check
in to a location, they may be more likely to visit)
2. Reviews (most location-based tools allow users to
write review of the places they frequent. These
reviews are then shared with other users who check
in to those locations.
3. Specials – sites allow businesses to unlock special
deals by checking in. These specials encourage
frequency, first-time visits, and competition among
customers.
48. foursquare
Users “check-in” at venues using a mobile website, text
messaging, or an app. Location is based on GPS hardware in the
mobile device.
Mayorship – if a user has checked-in to a venue on more days
than anyone else in the past 60 days, they will be crowned the
“mayor” of that venue.
Badges – badges are earned by checking into various venues.
(On October 22, 2010, astronaut Douglas H. Wheelock
unlocked the NASA Explorer badge by checking into
foursquare from the International Space Station.)
Superuser status – There are 3 levels of superuser status,
selected by foursquare staff for their helpful contributions to
the community.
http://foursquare.com/business/
49. google+
Google+ integrates social services such as Google
Profiles and Google Buzz, organizes people into
Circles, creates group video chat spots called
Hangouts, and Sparks.
Sparks allow users to identify topics they might be
interested in sharing with others.
Now integrates Picnik (online photo editor) and
Picasa.
Google Pages opened on November 7, which
allows users to set up profiles and the syndication of
posts relating to organizations.
50. what should i say?
What kind of content should
you be posting online?
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51. facebook post ideas:
1. Share an interesting article or video & ask for comments.
2. Encourage people to share prayer requests or stories of
answered prayers.
3. Post written or video stories from people at your church.
4. Ask people questions that allow them to quickly share something
about themselves (What was your favorite Easter memory? What
are you doing for Christmas? What made you laugh the hardest
this week?)
5. Use facebook/twitter to ask questions or generate conversation
around sermon topics.
6. Ask people to share a photo. Create a “caption contest”
7. Post photos from every event! Have them ready by the time
attendees get online. BE THE FIRST – AND DO IT BEST!
8. Remember – don’t just start the conversation and run. Engaging
with people means respond to comments.
52. twitter do’s and don’ts
1. Do have a plan – spend time wisely by setting aside a
specific time in the morning and late afternoon to use
Twitter for ministry purposes, sharing content and
engaging with other users during that time.
2. Don’t over-promote – Use the 80/20 rule of marketing.
Spend 80 percent of your Twitter time on activities that
are NOT self-promotional. Offer diverse tweets in your
stream.
3. Do integrate Twitter with other marketing initiatives –
cross-promote your marketing initiatives in every way you
can. (Follow me icon on website/blog/facebook, link in
email signature and brand your Twitter profile)
4. Don’t get too personal or negative – Google indexes
tweets and the Library of Congress archives them.
5. Do engage & interact – it‟s not all about you!
54. the uniqueness of twitter: instant
feedback
✛ Gather real-time feedback. People can send questions
and input to a twitter feed, which end up projected right
there during lectures. Study other peoples‟ insights.
✛ Answer Questions – streamline the process by allowing
people to answer questions via Twitter rather than raising
hands.
Mars Hill – At the end of sermons, Mark Driscoll answers
questions that are submitted via Twitter during his message.
The questions are real. The answers are raw. And it adds an
element to the conversation that can‟t be achieved
otherwise.
57. get creative in 140 characters
✛ A two-minute testimony?
✛ How about a 140-character testimony?
✛ Play a fun story-go-round
✛ Set up a poll
✛ _______ of the day
✛ Keep up with current events
✛ Host a Twitter scavenger hunt
✛ Fun with bible figures – The Bronx Zoo Cobra
58. going viral…
“Viral marketing is basically anything that encourages
people to pass on a message to others, thus creating the
possibility for rapid growth in both it’s exposure &
influence.”
• In order to create a “virus”, you need to have “carriers”
• The virus being your message, post, event, video, etc.
• The carriers are Facebook friends & fans who after they
either become your “friend” or “like” your fan page will
receive all your future updates through the News Feed.
• Friends like Friends like Friends like Friends.
SO, what are the steps to going viral?
59. going viral:
increase social connections
Increasing fans improves visibility.
Increasing fans builds credibility.
Increasing fans spreads your information, and
therefore brand to a much wider audience
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1
60. going viral:
have content that’s worthy
KINDS OF CONTENT: PEOPLE WILL SHARE IF IT IS…
✛Articles & Blog Posts ✛Hilarious
✛Interactive content ✛Incredible/Unbelievable
(games, widgets, quizzes) ✛Deeply Emotional
✛Video & Audio ✛Agrees with our
(vlogs/podcasts) Worldview
✛Makes us Stop & Think
✛Infographics
✛Isn‟t covered by
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Mainstream Media
✛It will make someone
smile.
✛It is dramatic.
2
61. going viral:
promotion
✛ ENABLE & ENCOURAGE SHARING: Include easy-to-use
buttons for all major sharing sites on your blog/website,
embed codes for images to encourage sharing, and use
incentives for sharing (if we get to 1000 shares, we do X)
✛ TEAM PLAYERS: Team players share content on their own
wall, on the walls of friends/family who would be
interested, and engage in discussions.
✛ SPEND TIME WISELY: Worthwhile places to spend time:
3
✛ The places where the “connectors” hang out – Digg, Reddit, StumbleUpon,
Delicious
✛ Twitter – having a person of influence tweet something puts
it in front of a lot of people at the same time.
✛ Blogs – By finding bloggers of authority who are willing to post
your content, you can increase your awareness
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62. viral marketing wrapup
1. Increase Social Connections
2. Have content that is worthy of sharing
3. Promote
So…ask yourself…
✛ WHAT CAN YOU DO TO INCREASE THE SOCIAL REACH OF YOUR
CHURCH?
✛ WHAT SORT OF CONTENT DO YOU HAVE ALREADY THAT IS
WORTHY OF SHARING?
✛ HOW CAN YOU BE INVOLVED INDIVIDUALLY IN SHARING?
✛ WHO CAN YOU GET ON YOUR „TEAM‟?
63. rss feeds explained
What is RSS?
✛ RSS (Really Simple Syndication) is a format for delivering
regularly changing web content.
✛ Many news-related sites, weblogs and other online
publishers syndicate their content as an RSS Feed to
whoever wants it.
Why RSS?
✛ You save time by not needing to visit each site
individually.
✛ You ensure your privacy, by not needing to join each
site's email newsletter.
What do I need to do to read an RSS Feed?
✛ RSS Feed Readers and News Aggregators
✛ Feed Reader or News Aggregator software allow you to
grab the RSS feeds from various sites and display them
for you to read and use.
64. …but i have no time!
How to maximize social media
with just a few minutes a day
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65. be like goldilocks
Start with what you can,
and STAY ACTIVE!
✛ Make Social Media a
part of your daily or
weekly routine, just as
you check emails, do
weekly chores.
✛ Remember not to start
the conversation and
walk away!
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66. consider connecting
facebook & twitter
Send Twitter Tweets to Facebook.
twitter.com/about/resources/widgets/facebo
ok
Send Facebook profile posts or page posts to
Twitter.
facebook.com/twitter
68. where does
print/website fit in?
Integrate social media into your
current communication pieces
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69. in print, use qr codes
✛ Quick Response codes
are visual links to
websites/any online
content.
✛ Can be created easily
by using a QR Code
Generator.
✛ Can be printed in
bulletins, on signs, can
replace printed
content for those who
use smartphones.
70. online, use pinterest
• A visual board-styled social photo sharing website and
app where users create and manage theme-based
image collections.
• Mission statement: to connect everyone in the world
through shared tastes and the “things” they find
interesting.
• Users label and create theme-based image boards.
Users can populate their own boards with media found
online.
• Pins may be divided into pictures, videos, discussion &
gifts.
✛Beautiful, addicting, and fun!
✛Great for christmas gifts, creating visual bulletin boards,
creating recipe books, etc.
72. Where to find me:
✛ Liz Carver
Communication Manger/Web & Digital Media
Wheaton Bible Church
lcarver@wheatonbible.org
✛ Social Ministry on Twitter @socialministry1
✛ Social Ministry blog: http://socialministry.tumblr.com
✛ Social Ministry on Facebook
✛ Social Media Powerpoints are available on
SlideShare: http://slideshare.net/lcarver1
socialministry.tumblr.com
Editor's Notes
Thank everyone for coming, intro the day – what we hope to accomplish together, pray.Then – INTRODUCE MYSELF!
Facebook and Twitter can be useful ministry tools but they won’t necessarily be helpful to everyone in every situation. Or you may find that while Facebook is right up your alley, Twitter doesn’t work with your communication/lifestyle … or that Flickr is really where it’s at for you!Bottom Line: Facebook, Twitter & other forms of SM can be helpful ministry tools depending on how they’re used, and how you feel most comfortable communicating. Some missionaries may find them to be great, and others find them to be a waste of time! And that’s okay.Are you intentionally not using Facebook because it’s not the best tool for you? Or are you just unfamiliar with it and don’t want to learn more about it?
Today we are here to talk, not about social media, but social ministry…about using social media in creative ways to further and build on the ministry work we are all doing.
So…Social Media is huge and powerful. The conversation is going on right now!Go through points…
By following-up with connections on FB/Twitter, you can connect with people you’ve met (on furlough, etc.) and you give them a convenient way to connect with you. (consider using Facebook Lists for easy organization)Supporters will have a greater sense of being connected with you through more frequent communication than a weekly prayer letter. At the very least, an update in a Facebook News Feed from L’Arcada is a great reminder to your supporters that you still exist! Organize volunteers (email?)Connect with other leaders and get quick access to quality resources that they share through their own tweets, blog, or Facebook.
We can’t force people to come to our events, but we can make sure the know about it. Facebook and Twitter are great, quick ways to reach people with the added bonus of enabling people to easily pass along invites and information to family and friends.
22 To the weak I became weak, to win the weak. I have become all things to all people so that by all possible means I might save some.
Be intentional about knowing your congregation and community and recognize what is the best tool to communicate with them.My students – ineffective with emailEqually as important as deciding which communications tool you’re using is also asking why you’re not using something else. Are you intentionally not using Facebook because it’s not the best tool for you?Or are you unfamiliar with it and don’t want to learn more about it?Same thing with Twitter, etc.
Be intentional about knowing your congregation and community and recognize what is the best tool to communicate with them.My students – ineffective with emailEqually as important as deciding which communications tool you’re using is also asking why you’re not using something else. Are you intentionally not using Facebook because it’s not the best tool for you?Or are you unfamiliar with it and don’t want to learn more about it?Same thing with Twitter, etc.
Fun FactsTwitter has the largest division of users with a secondary education, 37% have at least a bachelor’s degreeFacebook has the largest division of older users with 37% being 45 years or olderTwitter has the largest division of wealthy users with 27% earning 75k or more.Twitter has 105,779,710 registered usersTwitter receives 180 million unique visitors a month600 million Twitter search queries a dayFacebook is available in more than 70 different languagesTop websites by traffic: Google, Facebook, You Tube (Twitter is #11)Average # of Facebook friends: 130Facebook has become so popular, psychologists identified a new mental health disorder, Facebook Addiction Disorder1 in 4 Americans watches a video on YouTube every day.Chicago is the fastest growing city on Facebook in terms of usage in 201049% of Twitter users either never or rarely check Twitter
Your church MUST be on facebook as a page.
Today, we will not be talking about facebook profiles (those are for people to use), today we’ll be focusing on facebook pages. Your church NEEDS to have a facebook page, administered by people who you want to post on it.
Create Events on your page or profile or group to share relevant conferences, prayer needs, events, with supporters. Upon creating an event, a News Feed story with event info will post to your Page (profile or group), and your audience can RSVP. You can increase RSVPs by posting status updates leading up to the Event, emailing lists, and linking from your website/blog.
FB Groups are a great resource for secure missionaries who desire to communicate in a private environment. Within a FB group, the members can post the same content they might on a page or profile, but with the addition of being able to post documents. FB groups are also set up with a group email address that will contact all members of the group.
Today, we will not be talking about facebook profiles (those are for people to use), today we’ll be focusing on facebook pages. Your church NEEDS to have a facebook page, administered by people who you want to post on it.
YouTube has been kind enough to create a web page for the stats that they have to share: http://www.youtube.com/t/press_statistics
YouTube has been kind enough to create a web page for the stats that they have to share: http://www.youtube.com/t/press_statistics
The modern blog evolved from the online diary, where people would keep a running account of their personal lives. The earliest blogs were from 1994, although the term wasn’t coined until 1999.
The modern blog evolved from the online diary, where people would keep a running account of their personal lives. The earliest blogs were from 1994, although the term wasn’t coined until 1999.
The modern blog evolved from the online diary, where people would keep a running account of their personal lives. The earliest blogs were from 1994, although the term wasn’t coined until 1999.
Those of you who are interested in blogging, check out my longer ppt online.
YouTube has been kind enough to create a web page for the stats that they have to share: http://www.youtube.com/t/press_statistics
YouTube has been kind enough to create a web page for the stats that they have to share: http://www.youtube.com/t/press_statistics
Thank everyone for coming, intro the day – what we hope to accomplish together, pray.Then – INTRODUCE MYSELF!
Gather real-time feedback. People can send questions and input to a twitter feed, which end up projected right there during lectures. Study other peoples’ insights.
You could steal from the Dew’s strategy and find a way to give your biggest brand advocates creative control over your next event, campaign or company initiative. Spend the time internally to craft a few solid ideas and then pitch them to your followers. This should be much more than a poll or vote, and instead more akin to empowering your Twitter influencers as project stakeholders.
Invest several hours in building a few solid lists that you can easily track every day. Make sure that you track down innovators, influencers, those that break news in your space. Competitors and those that your competitors follow — both companies and individuals alike — are also key. Then remember to add to each list moving forward as you find more relevant names.If you really want to use Twitter for market research, create a list of your biggest brand advocates and loudest brand naysayers and hang on their every word — even if that means reading up on their weekend activities. If you can get into the minds and lives of the people you’re trying to serve, you’ll have a better idea of what your customer wants.
The whole principle & structure of Facebook with it’s member profiles, friends & fans so intricately linked together is the perfect place to get your fan page, product or site seen by huge amounts of people within a short space of time.
Be like Goldilocks…don’t do too much, or too little…do just enough!What do you enjoy doing? How are you currently communicating? How can you supplement or replace what you’re currently doing/how you’re currently communicating with social media?How can you utilize a Scheduling program like Hoot Suite or Tweet Deck to best use your time?
Thank everyone for coming, intro the day – what we hope to accomplish together, pray.Then – INTRODUCE MYSELF!