Romapit updated presentation_july_20

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  • Romapit updated presentation_july_20

    1. 1. “Don’t Leave Your Romantic Ideas to Chance” Revised August 2, 2012AN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    2. 2. What if... Romantic ideas and solutions were easy?AN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    3. 3. What if... Romantic ideas were organized by a trusted professional?AN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    4. 4. What if... Romantic ideas were actually romantic?AN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    5. 5. What if... Romantic ideas were created specifically for you?AN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    6. 6. Romapit is… A location based platform for retailers that allows consumers to easily find products & services using our adaptive Q & A survey and search engine.AN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    7. 7. Romapit.com Your perfect romance mapped outAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    8. 8. AN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    9. 9. “Don’t Leave Your Romantic Ideas to Chance” Revised August 2, 2012AN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    10. 10. What if... Merchants could effectively target their audience... LocallyAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    11. 11. What if... Local merchant’s found theirrelevant eyeballs all in one place on and offlineAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    12. 12. Romapit.com Let us map-out your perfect romance!AN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    13. 13. HyperlocalAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    14. 14. Hyper Local • Pertinent results with real time response • Practical directory, commerce portal and utility • Trusted expert evaluations • Awards and badges to identify true romantic venues, gifts, services and related items vetted by Romapit • Mobile app provides immediate relevant results • Community based social interaction evaluating vendors with opt-in and profiles for professionals and lay users • Emphasis on immediate need fulfillment of queries • Build matches based on local profiles from algorithmAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    15. 15. HyperTargetedAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    16. 16. Hyper Targeted • Fast, reliable, filtered results based on the user’s gender and specific needs • Two levels of search; Base algorithm, full romantic assessment • One place to offer multiple product, service solutions that are well defined, but difficult to capture for vendors and focus on for users/buyers/clients • Reminders and updates for users to achieve successful romantic overtures built from users own inputs • Vendor nirvana knowing relevant client data is available • Users timeline to purchase and act are short and realAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    17. 17. DataDrivenAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    18. 18. Data Driven • Advanced demographic and psychographic information paired with street level vendor specific information • Users emotional profiles • Stage of relationships equates to smaller sample set solutions increasing result success rate and conversion • Merging technology infrastructure and design to maximize relevant data • Time and function of the romantic need • Profile information dictates ideal categorization, targeted advertising, filtering and focused recommendationsAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    19. 19. RecommendationCentricAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    20. 20. Recommendation Centric • Romance Quotient provided by the site to users will give ideal product and service matches for individuals • Site visits provide specific matching criteria • Like online Michelin guide for romance • Algorithm establishes user preferences. Romapit matches those preferences within categories & ratings • Not simple lists or star rating system based on five or less characteristics. Each category is evaluated on a multi-level system related to emotional elements built into the algorithmAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    21. 21. TheMarketAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    22. 22. We Understand the Demographics • Over 50% divorce rate influences couples • Frequent arguments about missed celebrations, anniversaries, special dates, events • One stop to solve romantic quandarys with confidence, trust assured success • Focus on recommendations, decisions made for men, separately for women • Over $300 billion market • Top public interest categories • Significant PR, buzz, promotion leverage • Income, culture and other relevant issues are includedAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    23. 23. Who and What Size is the Market • What makes up the $300 billion market • Hallmark holidays are a small portion of romance market • Breadth and fragmented nature are ideal to address • Components fall neatly under romance umbrella • Cost of client acquisition is low • Demographics include men and women aged 25-60 • Market will be parsed to manageable niche categories from defined algorithm covering user needs • Recession proof, romance can be limited but not ignore • Men and women, different relationship stages, ages, comfort levels are all included within algorithmAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    24. 24. The Romance MarketAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    25. 25. Who Competes With Us? • A number of companies offer disparate technologies. Limited functional romance site or Apps like Romapit • Our defined market will turn the industry on its head focusing on the individual within a relationship instead of trying to squeeze everyone into the same perception and definition of romance such as “Valentines Day” • Competitive chart reflects segments and companies (See Att. 2) • Selected functionality, products and services are offered by dating sites that don’t focus on romance or couples. Digital media, eCommerce, social membership structures are among them • Romapit is NOT a dating site or focused on gathering membersAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    26. 26. Functional Competitive AreasAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    27. 27. RomapitoverviewAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    28. 28. What ROMAPIT Does • Algorithm directed search and recommendation for the individual • Romance accreditation for industry merchants, Romapit approved! • Fee based Romance Concierge service • Mobile app for real-time problem solving for in-demand needs. Think “Oh no! I forgot our anniversary!” • Easily connects vendors and clients on and offline • Solves urgent and important short and long term romantic queries, offering profile, feedback & interaction between users on experiences, etc… • Variety of products & services like special offers, expert advice, packages, monthly sample box program, seminars • Calendar update and reminderAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    29. 29. What ROMAPIT DoesAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    30. 30. Solving Would-be Romantic’s Needs • Technical Solutions to Real-world Needs • Urgent needs for emotionally driven problems require absolute trust and expert opinion solved by Romapit standards and ratings as well as pricing and profile related recommendations • Mobile app provides on the ground, immediate solutions • Broad set of offerings, condensed for user via his/her own results and requests • Minimal clicks to solutions in a variety of categories • Gender oriented User Interface to further enhance experience, results and trust factor • Algorithm and multi-filtered database drills down into individuals specific romantic needs and solutions • Streamlined check-out system tied to profile, reminderAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    31. 31. Solving Would-be Romantic’s NeedsAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    32. 32. RevenuestreamsAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    33. 33. Multiple Revenue Streams • Sample set members – “Box of Romance” • Seminars and conferences on and offline • Premium profiles and badging for merchants • Premium imagery • eCommerce bundled services and product sales • License fees for engine to other categories • Listing fees for therapists and other professionals • Concierge service fees • Multiple advertising pipelines on content as well; • Sponsorships • Banners • Co-operative programsAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    34. 34. Financial Projections • Time to go Beta is 3-4 months after completing offering • Build cost minimized by completed architecture • Revenue within first year will exceed $350,000 to B/E • Positive net income before amort and ROI at year one • Conservative estimates from powerful category and technology platform and 10 revenue pipelines • Limited cost of user acquisition due to relationship with 11 year digital media property couplescompany.com • Overhead costs can be reduced due to co-operation with Ironpaper infrastructureAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    35. 35. CapitalapplicationAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    36. 36. Capital Raise • Romapit is raising $500,000 for its first 15 months to profitability • Convertible debt or equity • ROI without note on conservative estimates at 300,000 total traffic numbers by industry represents roughly 4- 6x • Principals will not be taking salaries • Expansion to subsequent metropolitan areas covered by cash flows • Principals have invested their own funds and timeAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    37. 37. • Romapit expects to hire 6 individuals and 2 interns • File provisional patent • Time to alpha is three months or less based on pre- development work with beta thereafter • Data entry for romance database within all channels • Contingencies included (two hires, travel, time, etc.) • Development of the mobile app • No acquisitions are initially planned • Joint venture and business development within the romance categoryAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    38. 38. Whyus?AN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    39. 39. Current go to Market • Itsheritage is the 11 year digital media property in www.CouplesCompany.com incl. content, professionals • Technology is based on assets within Ironpaper group • Product and services partnerships • Sample kit suppliers on-board and ready to participate • Current lists of over 15,000 opted in users as starting base, plus over 800 journalists, 3,000 media members and 1,000 in romance group as springboard • Very high buzz and media attraction category • Proven expertise in selected category and technology team building, launch and roll-out • Market size and ability to reshape itAN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    40. 40. WHO WE ARE Randall Willis: Publisher, digital media specialist, operations mgmt skills, built two successful companies http://www.linkedin.com/in/bra ndallwillis Jonathan Franchell: Web strategy, tech & marketing for web, analytics & testing focused professional. Loves testing, data and modelling http://www.linkedin.com/pub/j onathan-franchell/1/202/265AN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED
    41. 41. “Don’t Leave Your Romantic Ideas to Chance” Thank You Revised July 31, 2012AN IRONPAPER / COUPLES COMPANY PROPERTY CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVED

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