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There is a growing interest during last years in a better understanding of the inner meaning of ‘product value’ as perceived from the final customer, looking at possible techniques and new ways to anticipate and better capturing requirements from early stages. But even if more and more professionals and IT organizations achieve certifications on their personal knowledge or organizational maturity that should go in that direction, few attention is paid to the project closure phase and to the historicization of project data. If planned and gathered at the right level of granularity, effort data could explain and represent a valuable knowledge base – jointly with some requirement metrics - about how to create and reinforce the value to deliver to customer. This paper provides a list of possible improvement actions derived from practical experience that can bring more value to software products moving from better and more accurate project management and measurement processes.