International%20 Business%20 Strategies%20 M A N 30020

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International%20 Business%20 Strategies%20 M A N 30020

  1. 1. International Business Strategies MAN-30020
  2. 2. INTRODUCTION <ul><li>What is globalization </li></ul><ul><li>The globalization of opportunities </li></ul><ul><li>The globalization of production </li></ul><ul><li>Outsourcing and offshoring </li></ul><ul><li>The emergence of global Institutions </li></ul>
  3. 3. Drivers of Globalization <ul><li>Declining Trade and Investment Barriers </li></ul><ul><li>The Role of Technological Change </li></ul><ul><li>The Changing Demographics </li></ul><ul><li>FDI </li></ul><ul><li>Multinational Enterprises </li></ul><ul><li>Me-Too theory </li></ul>
  4. 4. The Globalization Debate <ul><li>Anti-globalization </li></ul><ul><li>Jobs and income </li></ul><ul><li>Labour policies and the environment </li></ul><ul><li>National sovereignty </li></ul><ul><li>World poverty </li></ul>
  5. 5. Technology <ul><li>The role of technology </li></ul><ul><li>The drive to efficiency </li></ul>
  6. 6. Global Political Values <ul><li>The cases for and against global values </li></ul>
  7. 7. Globalization in Theory <ul><li>Cultural Theory and Modernity </li></ul><ul><li>Cosmopolitanism </li></ul><ul><li>Some Consequences of Globalization </li></ul>
  8. 8. Cultural Theory <ul><li>Differentialism </li></ul><ul><li>Convergence </li></ul>
  9. 9. <ul><li>McDonaldisation and Taylorism </li></ul>
  10. 10. Cultural Theory <ul><li>Hybridization </li></ul><ul><li>Landscapes of understanding </li></ul>
  11. 11. Global Economic Theory <ul><li>Capitalism and Empire </li></ul><ul><li>Cosmopolitan Middle Classes </li></ul><ul><li>Global Working Classes </li></ul><ul><li>The Decline of Professionalism </li></ul>
  12. 12. Nation States <ul><li>Democracy </li></ul><ul><li>HDI and comparative national values </li></ul>
  13. 13. Political Theory <ul><li>Emergent World Orders </li></ul><ul><li>Skill </li></ul><ul><li>Organization </li></ul><ul><li>Management </li></ul><ul><li>Geographies </li></ul><ul><li>Authorities </li></ul>
  14. 14. The International Manager <ul><li>New challenges and opportunities </li></ul><ul><li>The meanings and dimensions of culture </li></ul><ul><li>The role of women </li></ul>
  15. 15. Cultural Dimensions <ul><li>Cultural values </li></ul><ul><li>Cultural diversity </li></ul><ul><li>Values in transition </li></ul><ul><li>Moral and ethical values </li></ul>
  16. 16. International Trade <ul><li>Trade Theory </li></ul><ul><li>Trade Theory and Government Policy </li></ul><ul><li>Outsourcing and Offshoring </li></ul><ul><li>Comparative Trading Strategies </li></ul>
  17. 17. Trade Theory <ul><li>New Trade Theory </li></ul><ul><li>National Competitive Advantage </li></ul><ul><li>Comparative Trading Strategies – UK, US and India </li></ul>
  18. 18. Nokia <ul><li>Porter’s Diamond Model </li></ul>
  19. 19. Confectionery Industry Case <ul><li>Using the case study, plot the typical value chain activities in the confectionery industry </li></ul><ul><li>Plot the confectionery industry according to global local dimensions </li></ul><ul><li>Discuss the international business strategy of a company with which you are familiar. </li></ul><ul><li>With reference to the Business Press (The Economist, the FT or similar) critically discuss recent developments in the industry </li></ul>
  20. 20. Confectionery Industry <ul><li>How fair is fair-trade? </li></ul><ul><li>What are the opportunities for further fairtrade in the industry? </li></ul>
  21. 21. Futbol Club Barcelona <ul><li>Using a world map plot the world’s major clubs, leagues, home countries of top ranked players and major fan bases in the international football industry </li></ul><ul><li>Plot the worldwide football industry’s international business strategies from 2005-2010 showing selected major clubs and leagues </li></ul><ul><li>Discuss the differences between the sport and the business of football 2005-2010. </li></ul><ul><li>With reference to the Business Press (The Economist, the FT or similar) critically discuss the impact of the business of football from a regional perspective. </li></ul>
  22. 22. Futbol Club Barcelona <ul><li>Is football a global sport? </li></ul><ul><li>Differing national attitudes and expectations </li></ul>
  23. 23. Hong Kong Disneyland <ul><li>Using Figure 4-9 as an example, plot your home country and the United States </li></ul><ul><li>Plot Disneyland’s international strategy in 2005 showing its major international locations </li></ul><ul><li>Discuss the cultural considerations specific to Hong Kong as a location for Disneyland. </li></ul><ul><li>With reference to the Business Press (The Economist, the FT or similar) critically discuss developments since 2006 for Disneyland’s international business strategy. </li></ul><ul><li>. </li></ul>
  24. 24. Hong Kong Disneyland <ul><li>What are the future prospects for theme parks such as Disneyland </li></ul>
  25. 25. Malaysia Airlines <ul><li>Using Figure 5.6 p91 of The Coursebook, plot Malaysia’s Determinants of National Competitive Advantage specific to the Airline Industry </li></ul><ul><li>Plot Malaysia’s international business strategies from 2006-2010 showing its major destinations </li></ul><ul><li>Discuss Malaysia Airlines turnaround strategy 2006-2010. </li></ul><ul><li>With reference to the Business Press (The Economist, the FT or similar) critically discuss Malaysia Airlines business strategies in relation to other major international airline business strategies. </li></ul>
  26. 26. Malaysia Airlines <ul><li>Future international business strategies for the airline industry in general. </li></ul>
  27. 27. The Potential for Exploitation <ul><li>The Sweatshop debate </li></ul>
  28. 28. World Aid <ul><li>The drug supply debate </li></ul>
  29. 29. The Water Industry <ul><li>Coca-Cola in India </li></ul><ul><li>The Cochabamba Case Corpwatch.com </li></ul><ul><li>The future of utilities – The Corporation Video </li></ul>
  30. 30. Examination Preparation

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