Microsites aren't just another website you stick on the net and try to rank. They are websites with a specific goal and purpose...Convert more visitors to leads.
Microsites fulfill on the promise made by the ad, remove the distractions of a main website, tell the story and have a clear single call to action.
1. Larry Bruce
President / CEO
MicrositesByU Digital Dealer 10
@pcmguy Orlando FL
What Are Microsites &
What Do They Do…
Really?
Same biscuit,
different name?
9. The purpose of a microsite is to fulfill the promise the ad makes
10. Why Deep-linking isn’t the answer for conversion
Ad about Taurus, No focus, Distraction everywhere and where is the call
to action?
11. Use your ad to qualify for quality traffic VS. just anyone that will click
What do
BUYERS •Joe Myer Ford Houston
want? •JoeMyerFordDeals.com 22 Taurus’s available drive for $299 per mo | Money Back Guarantee
•Choice
•Affordable
•Easy
Conversion marketing is about using all the
tools at your disposal to get the lead NOT just
traffic
12. •Joe Myer Ford Houston
•JoeMyerFordDeals.com 22 Taurus’s available drive for $299 per mo | Money Back Guarantee
The 3 A’s
A better Ad +
A better landing =
A better lead
8.64%
Conversion
4X The Website
13. Microsites & Email
Marketing
Honda This Bring in school supplies
was the worth $10 or more and
Story receive a $9.95 oil change
CTR – 3%
This was
all the
customer
saw
14. This was the
landing…
Where is the
Story?
CTR – 3%
Conversion – 3%
15. Before
CTR – 3%
Conversion – 3%
After
CRT – 3%
Conversion – 31%
10X plus improvement
Duh… Story
18. Lehigh Valley Dealerships
Before After
Conversion Rate 2.9% 17.7%
+610%
Main Home Custom
Visitor Landing Page Microsite For
Each Campaign
Number of
2 Over 100
Microsites
19. Volz Auto Group
Before After
Microsites Microsites
Conversion Rate 1.6% 19.9%
+1243%
Main Home Custom
Visitor Landing Page Microsite For
Each Campaign
Number of
0 Over 220
Microsites
20. 1. Get specialized traffic
your website
2. Remove distractions f
your online offers
3. Have a single clear
focused call to action
4. Used Trust elements f
social media to ease
customers
5. Stop marketing for tra
and start marketing fo
conversions
21. Larry Bruce
President / CEO
@pcmguy
www.micrositesbyu.com