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How people search

Naked Lime Marketing
Naked Lime Marketing
Naked Lime MarketingVice President at Naked Lime Marketing

How people search

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7 Myths about How, Where and Why people 
                              search online for a car and what they do when 
                                              they get there




VINSolutions Dealer Advisory Board 
Meeting Las Vegas NV 10.12.10
Larry Bruce President / CEO
MicrositesByU.com
@pcmguy.
PPC #1 way you can conquest new business for your dealership
What’s holding you back?
7 Myths that have been heaped on us 
with little or no basis of actual behavior



                          •People trust 3rd parties more than the dealer
                          •Internet shoppers are price driven
                          •The internet is better for used than new cars
                          •Organic links are trusted more than 
                          sponsored 
                          •The long tail search phase
                          •People will go online and just come into the 
                          dealership
                          •You can’t compete with the budget of the 
                          OEM , AutoTrader or Cars.com 
•Over 35 hours of video
•109 users 
•436 searches 
Myth 1: 
People trust 3rd parties more than the dealer

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