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Content Services From Ful Events

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Content Services From Ful Events

  1. 1. Events content Frommer’s Unlimited A full-service travel content and digital services agency designed to help brands attract and retain high-value customers Our Events clients:
  2. 2. Intro to Frommer’s Unlimited <ul><li>Frommer’s: </li></ul><ul><li>One of the most trusted names in travel </li></ul><ul><li>publishing for over 50 years </li></ul><ul><li>Unlimited: </li></ul><ul><li>A one-stop, full-service travel content and delivery </li></ul><ul><li>platform, specifically designed to help clients attract </li></ul><ul><li>new prospects and convert them to high-value customers. </li></ul><ul><li>Service menu </li></ul><ul><ul><li>Global events database </li></ul></ul><ul><ul><li>Custom destination guides and lifestyle content </li></ul></ul><ul><ul><li>Translation services </li></ul></ul><ul><ul><li>Off-the-shelf destination guides </li></ul></ul><ul><li>SEO Consultancy </li></ul><ul><li>Private label websites </li></ul><ul><li>Mobile Applications </li></ul><ul><li>Social media services </li></ul><ul><li>Custom publishing </li></ul><ul><li>Innovative travel tools </li></ul>
  3. 3. Premium Events Content <ul><ul><li>Provides customers with inspiring and engaging content for both high profile and lesser known events </li></ul></ul><ul><ul><li>Over 10 years we’ve built the world’s most comprehensive and compelling database of events and attractions: 15,000 events in 150 Countries </li></ul></ul><ul><ul><li>Each event is rated: 1 = Recommended, </li></ul></ul><ul><ul><li>2 = Highly recommended, 3 = Very Highly Recommended, 4 = Exceptional </li></ul></ul><ul><ul><li>Each event or attraction article includes: dates, venue, costs, detailed description and, in most cases, an image </li></ul></ul><ul><ul><li>Events provides organiser and venue contact details , direction s and the corresponding tourist offices </li></ul></ul><ul><ul><li>Our global what’s-on includes: </li></ul></ul><ul><ul><ul><li>Festivals to Fireworks displays </li></ul></ul></ul><ul><ul><ul><li>Kids & Family fun </li></ul></ul></ul><ul><ul><ul><li>Carnivals to Opera </li></ul></ul></ul><ul><ul><ul><li>Sports to Gourmet </li></ul></ul></ul><ul><ul><ul><li>Nightlife & shopping events and much more. </li></ul></ul></ul>
  4. 4. Specific event example
  5. 5. Event listing example
  6. 6. Hotel integration
  7. 7. Newsletter integration
  8. 8. Bespoke support website http://support.frommers.biz/ support.frommers.biz
  9. 9. Premium Custom Content <ul><ul><li>The need for custom content </li></ul></ul><ul><ul><ul><li>Growing requirement for quality unique content optimised for search engines </li></ul></ul></ul><ul><ul><li>Custom content process </li></ul></ul><ul><ul><ul><li>Information gathering – we want to learn as much as possible about your brand, tone of voice, style, customer profile etc. </li></ul></ul></ul><ul><ul><ul><li>SEO Consultancy – we can devise your SEO strategy, or work with your agency or in house experts </li></ul></ul></ul><ul><ul><ul><li>Advise on the most effective content pages and article types </li></ul></ul></ul><ul><ul><ul><li>Appoint Project Manager to deliver project </li></ul></ul></ul><ul><ul><ul><li>Agree project timelines </li></ul></ul></ul><ul><ul><ul><li>Deliver samples and receive feedback </li></ul></ul></ul><ul><ul><ul><li>Brief writers and roll out project in full </li></ul></ul></ul><ul><ul><li>Key Custom Content Clients </li></ul></ul><ul><ul><ul><li>BA </li></ul></ul></ul><ul><ul><ul><li>KLM </li></ul></ul></ul><ul><ul><ul><li>Hotels.com </li></ul></ul></ul>
  10. 10. Translation Services <ul><ul><li>Content translation in multiple languages </li></ul></ul><ul><ul><li>FUL has built a strong understanding of localisation processes and best practices </li></ul></ul><ul><ul><li>In -house translation into French, German, Spanish, Italian </li></ul></ul><ul><ul><li>Deliver complex projects to budget and deadline </li></ul></ul><ul><ul><li>Ensure that your brand values and search engine optimisation objectives are integrated in every localised language version </li></ul></ul><ul><ul><li>A Project Manager will co-ordinate the whole project </li></ul></ul><ul><ul><li>Key content localisation clients </li></ul></ul><ul><ul><ul><li>Weather.com </li></ul></ul></ul><ul><ul><ul><li>Air France </li></ul></ul></ul><ul><ul><ul><li>Hotels.com </li></ul></ul></ul><ul><ul><ul><li>KLM </li></ul></ul></ul>
  11. 11. <ul><ul><li>We can create a custom app specifically for your brand and to meet your mobile content objectives </li></ul></ul><ul><ul><li>Deliver expert travel advice on key destinations like London and Paris </li></ul></ul><ul><ul><li>Destination content can also be delivered via XML into your existing App </li></ul></ul><ul><ul><li>Possible features include: </li></ul></ul><ul><ul><ul><li>Local Travel Tips </li></ul></ul></ul><ul><ul><ul><li>Restaurant and hotel reviews </li></ul></ul></ul><ul><ul><ul><li>Interactive Location-based maps </li></ul></ul></ul><ul><ul><ul><li>Integrate walking and driving tours </li></ul></ul></ul><ul><ul><li>Frommer’s currently has 10 apps available </li></ul></ul><ul><ul><ul><li>City Guides (Paris, New York etc) </li></ul></ul></ul><ul><ul><ul><li>Spanish for Dummies </li></ul></ul></ul><ul><ul><ul><li>Frommer’s Toolkit (#2 in free travel apps April 2010, 135,000 downloads a day on iTunes) </li></ul></ul></ul>Mobile Applications
  12. 12. Custom Content Creation & Publishing Create a customized Frommer’s Travel Guide with your branding on the cover and personalized copy writing . Custom guides can also be created to order – Any format – Any page count – Any trim size – Any price point – Any destination or travel topic <ul><li>Unique Marketing Ideas: </li></ul><ul><li>Gift with purchase incentives </li></ul><ul><li>Online usage stimulation </li></ul><ul><li>Rewards programs </li></ul><ul><li>Event premiums </li></ul><ul><li>Conference giveaways </li></ul><ul><li>Advertising tie-ins </li></ul><ul><li>Gifts to important customers </li></ul><ul><li>Loyalty retention tool </li></ul>
  13. 13. <ul><li>Reach Frommers.com travelers via : </li></ul><ul><li>Display Advertising </li></ul><ul><li>Homepage Highlights </li></ul><ul><li>Homepage Poll </li></ul><ul><li>Blogs </li></ul><ul><li>Interactive Maps </li></ul><ul><li>Photos </li></ul><ul><li>Sweepstakes </li></ul><ul><li>Podcasts </li></ul><ul><li>Book a Trip </li></ul><ul><li>Featured Content Sponsorship </li></ul><ul><li>Navigation Bar </li></ul><ul><li>Text Links </li></ul>Advertising & Sponsorship
  14. 14. Please contact: Lindsay Brook-Hartop [email_address] + 44 (0)207 770 6066

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