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Facebook timeline for businesses

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Our presentation from our Morning Meeting on how businesses can learn about the new layout and features of Facebook Timeline.

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Facebook timeline for businesses

  1. 1. LBi Morning Meetings #lbimornings
  2. 2. Facebook Timelinefor brands New Features Design Content
  3. 3. DESIGN
  4. 4. COVER PHOTO
  5. 5. TIMELINE
  6. 6. TAB DISPLAY
  7. 7. IMAGERY
  8. 8. USERS NEWSFEED
  9. 9. KEY FEATURES
  10. 10. PERSONALIZEDFOR EACH FAN
  11. 11. PRIVATEMESSAGING
  12. 12. PINNED POSTS
  13. 13. HIGHLIGHTEDPOSTS
  14. 14. MILESTONES
  15. 15. FAN POSTS
  16. 16. RECOMMENDATIONS
  17. 17. LIVE ANALYTICS
  18. 18. 5 KEY TAKEAWAYS
  19. 19. #1 RICH MEDIAHighest quality images & videos
  20. 20. #2 SHOWCASEYOUR HISTORYEven if you don’t have one.
  21. 21. #3 SMALLINTERACTIONSIt’s about building relationships, notpush communication.
  22. 22. #4 PLAY BY THERULESFacebook will punish you if you don’t.
  23. 23. #5 ALWAYS BEMEASURINGWhat is the objective, KPI or ROI?
  24. 24. THANK-YOUNEXT WORKSHOPS#2 - WHY ROI IS KEY TO YOUR SOCIAL STRATEGY#3 - STRATEGIC ENGAGEMENT#4 - SOCIAL ADS#5 - INTEGRATING SEO AND SOCIAL
  25. 25. Gus Murray Mads Bøcher Brandtgus.murray@lbi.com mads.brandt@lbi.com@ideasoutloud @madsbb+45 28 48 31 11 +45 53 73 75 51 54

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