Using Social Media to Break Down Walls

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A case study presented through the Blog Council on June 30, 2009 looking at how the Robert Wood Johnson Foundation is using social media to generate new ideas and break down walls.

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Using Social Media to Break Down Walls

  1. 1. Breaking Down Walls: Using Social Media to Build Partnerships and Generate Fresh Ideas Larry Blumenthal Robert Wood Johnson Foundation June 30, 2009 Library of Congress, Prints & Photographs Division, LC-USW36-318
  2. 2. Top Reasons for Not Using Social Media Collection of National Media Museum -2-
  3. 3. Top Reasons for Not Using Social Media  Don’t have time  Too much work  Don’t have resources  Senior staff don’t see value/not sure of ROI  May face criticism  Loss of control Collection of National Media Museum  Not relevant to my work -3-
  4. 4. -4-
  5. 5. What We Do • Give Ideas Wings • Build Partnerships • Help Set Agenda • Share Knowledge Library of Congress, Prints & Photographs Division, LC-B2- 2542-5 -5-
  6. 6. Launched: August 2006 Goal: Generate conversation, feedback and new ideas to pursue -6-
  7. 7. Launched: April 2009 Goal: Join the conversation on health reform, provide perspective and context -7-
  8. 8. Launched: December 2008 Audience: More than 1,000 followers Goal: Connect with others who can make a difference on our issues -8-
  9. 9. Launched: April 2009 Goal: Share our story -9-
  10. 10. Launched: December 2008 Goal: Tap into the wisdom of the crowd -10-
  11. 11. Launched: June 2009 Goal: Tap into the wisdom of the crowd -11-
  12. 12. Launched: Earlier this year Goal: Pilot new ways of generating ideas from field Results: 285 entries from 21 countries History: Five competitions so far -12-
  13. 13. Projected Launch Date: July 2009 Goal: Pilot new way of Interacting with field, generating ideas -13-
  14. 14. Lessons Learned •Strategy is helpful •Baby steps are OK •Start conversations •Create connections • Harder than it The New York Public Library. New York Public Library Archives. looks •A different lens -14-
  15. 15. Discussion George Eastman House Collection Larry Blumenthal Robert Wood Johnson Foundation www.rwjf.org lblumenthal@rwjf.org -15-

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