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Background and work history along with samples of marketing pieces, events, and presentation samples

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  1. 1. Lori B. Blum-Fagien Updated: April 24, 2012lbfagien@yahoo.com CV-Resume Presentation
  2. 2. Over the course of Lori’s career, spanning nearly three decades, Lori Fagienhas earned a reputation as one of the most innovative forces of creativemarketing within the music and publishing entertainment, film, preventive healthand wellness industries including theme cruises and DOOH.
  3. 3. Lori Fagien graduated from the University of Florida in 1982 with a BS Degree inMarketing and Advertising. Upon graduation, She began working as a Physician’sAssistant in the Department of Nephrology at University of Florida. In the Summer of1983, she began her career at GE Battery Division in Communications/Marketing.Within that year, Lori left to become the General Manager and Media Director forCarlson & Associates Advertising. An agency specializing in health and fitness. Shenegotiated contracts with media, researched markets, did the majority of mediaplanning and buying within print and broadcast. Additionally as an administrator, Lorimanaged a staff of 30. Lori ran the day to day operations inclusive of payroll,receivables/payables, and preparing monthly financial statements for their CPA.Clients included Gainesville Health and Fitness, Nautilus, Spa Lady and other fitnesscenters around the country.
  4. 4. While at Carlson & Associates, Lori Fagien clearly establishedherself as someone who thought “outside the box” long before it was a catchphrase and implemented numerous marketing programs successfully.The phenomenal growth and success at JAZZIZ Magazine, led Lori to leaveCarlson & Associates in 1984. JAZZIZ initial launch in the Fall of 1983, quicklyopened the door creating other titles like Play Magazine and Music.com. GreatTaste cookbooks quickly followed. Lori Fagien continued to use her uniquemarketing concepts leading to gross revenues in excess of 6 million annually. JAZZIZ quickly became the leading publication within it’s three year launch in1983. JAZZIZ not only became the publication of choice over Jazz Times andDownbeat, but it established itself as a new industry marketing model.
  5. 5. Lori was the first publisher creating themed issues, suchas the annual women in jazz, keyboards, love, education,and strings to name a few. One of the highlights was herdevelopment of increasing jazz sales in June. To this dayJazz in June is used to promote artist releases to educateconsumer about jazz music through numerous jazzfestivals in the US and around the world.Unique marketing programs delivered from inceptionthrough delivery, proved jazz sales could more thandouble due to Lori’s gorilla marketing efforts. Thesuccess was staggering!
  6. 6. Lori Fagien created new merchandise increasing revenuesales through key chains, mints, caps, ties, and visors. Theuniqueness of the JAZZIZ brand lead to the creation ofmen’s ties and boxer shorts with a strategic affiliation withdesigner Nicole Miller.Lori Fagien worked with other publishing companies creatingcustom book deals for guitarists with Cherry Lane Publishing.JAZZIZ Chronicles: The Guitarists: A collection of interviewsand features from the award-winning stock contents fromJAZZIZ Magazine. www.jazziz.com
  7. 7. Lori has produced themed cookbooks called Great Taste. Each book includes100 recipes along with a full length audio CD. The titles were launched in 1996 as aseries. Valley Entertainment was the distributor. Lori created extraordinary and unprecedented events for retailers neveraccomplished by other magazines within the music genre. The concept included asuccessful Summer tour with jazz artists coinciding with their performances at 26Macy’s locations. Within those stores, in the men’s departments, these jazz artistswalked the runways in a fashion show, each artist provided a mini-musicalperformance, signed CDs and JAZZIZ magazines. The publication along with itscompanion CD were given away to all attendees. Additional copies of JAZZIZ andthe companion CD were given away during the month of June and July to customerswho purchased $100 or more in the Macy’s men’s Dept. Those same artists werealso photographed by Macy’s. Not only were the 10 pages featured in the Fall issueof JAZZIZ 15th Anniversary issue, but the same 10 pages were included and featuredexclusively in Macy’s Fall catalogue distributed to millions of their credit card holders.
  8. 8. REVIEWS – 5 stars! * * * * * February 13, 2009By Eric Flescher dreric1kansas@aol.comI bought this book in 1998. Somehow it has escaped detection inmy massive collection. It has some great recipes, selected fromones that the couple/ authors have enjoyed throughout twodecades. Simple to make recipes with easy to find ingredients,these recipes can provide an extra little spark to meals . dinnersand perhaps more. The hors doevres, main entrees. side dishesand desserts are not in themselves are not that extraordinary.However included in this book, one can find some interestingromantic meals and thats the name of the game. Some of theseinclude a variety of tasty and stimulating recipes that are fun andinteresting. Examples are salmon in scallion broth, wasabimarinated strip steaks, spicy greens with garlic and ginger, mixedberry cobbler, acorn squash rings. I havent tried them yet but Iwill.
  9. 9. Lori created events for clients such as Sony, Panasonic, Technics, Acoustic Research, Yamaha,Cadillac, Mercedes, and Steinway & Sons. In celebration of a custom issue on pianists andkeyboardists along with the companion CD. JAZZIZ and Steinway & Sons promoted this specialissue by having several of the jazz artists who were featured in that issue perform live atSteinway Hall, their flagship store on 57th Street in NYC. More than 300 industry executives andmedia attended celebrating JAZZIZ Magazine’s licensing deal with Warner Music Enterprises(1994-1996) a division of the Time Warner company and co-branding opportunity with Steinway.Lori Fagien created co-branding opportunities with coffee companies like Barnies Coffee and Teacompany, creating the JAZZIZ Blend coffee. The blend was sold at all Barnies Coffee and Tealocations. Thousands of additional copies of JAZZIZ Magazine was distributed as a premiumgiveaway to customers who purchased a pound of the JAZZIZ blend. The JAZZIZ blend wassold for over 3 years as their number 1 blended coffee.
  10. 10. After two decades of successfully running JAZZIZ Magazine and other media titles,Lori and Michael Fagien partnered with music jazz legend Lee Ritenour and well-known music executive Mark Wexler forming a boutique record label called i.e. Music. i.e. Music immediately landed a P&D deal with Universal Music Group. Within thesame decade, Lori and Michael Fagien partnered with restauranteur legend BurtRapaport and launched JAZZIZ Bistro and Live Music in 2004 located at the SeminoleHard Rock Entertainment Complex.Boca Magazines Best of Boca 2005 edition has named JAZZIZ BistroBEST PLACE FOR NIGHT MUSIC! JAZZIZ Bistro is a new and exciting diningexperience replete with great food, specialty drinks, unique atmosphere and the bestmusic in South Florida. A state of the art sound stage, indoor and outdoorbars/lounges and retail space makes JAZZIZ a one of a kind destination for peoplewho enjoy great food, entertainment and a place to hang with friends and loved ones.
  11. 11. Lori sold per partnership, departing from JAZZIZ and all its entities in 2007.She remained interested in marketing and music. Since 2007, her passionand interests are within healthy, body, mind, and wellness opportunities.Lori has worked with other like minded individuals evaluating theopportunities of digital media while incorporating therapeutic spa musicalong with relaxation visuals to help patients through medically challengingtimes.Lori has worked with other companies who have created compact discs andDVDs promoting and marketing products utilizing spa music and videofootage enhancing relaxation.
  12. 12. Lori’s current experience since 2010 includes providing marketingconsulting including event planning for the last two years in expandingawareness through education along with developing businessrelationships and strategic affiliations with other like-mindedcorporations using stem cells for treatment, research, therapy andpreservation/collection. Through blood and fat extractions.
  13. 13. “Helping families and communities fulfill their highest potential.”Lori Fagien remains passionate about marketing the benefits of parentingworkshops. Lori continued supporting Hyde Schools parenting programs, rollingacademic admissions, and Annual Summer Camp for teen from Feb 2010 throughMay 2012. Lori’s responsibilities was to elevate the school’s awareness as acharacter building/leadership school in South Florida. Lori successfullyimplemented and executed the annual TBJ workshop at Saint Andrew’s School inBoca Raton, FL for their lower, middle and upper school parents. Lori also workswith private and public schools on Spring lectures and presentations to parents andtheir seniors graduating for college success.Lori continues to encourage therapists, psychologists, counselors, teachers andfaculty to attend TBJ workshops demonstrating the importance of communicationand building priority foundations in parent’s homes enhancing stronger and betterrelationships within the family and at school.
  14. 14. Creating Social Media Education GroupsAdult Stem Cell Banking Group on Facebook, Linked In and Twitter. Fact finding,research studies, articles on treatments and therapies. Banking preservationoptions and treatments of your adult stem cells. How is the collection of your ownadult stems cells the future in preventive health and wellness? Learn more!Family history of diseases and concerns about the ramifications of... your wellbeing? Read about the who, why and how to choose? Preserving potent healthyadult stem cells guarantees you a better chance for a quality of life whileincreasing your longevity from a potential debilitating illnesses such as Diabetes,Alzheimers, Parkinsons, Chrons, Stroke, Cancer, MS. What steps can you taketo become pro-active in your journey and destiny? Never too early nor too latestoring your adult stem cells. A new health policy assuring your quality of life.Read stories about the usage of adult stem cell treatments and success stories.
  15. 15. Veterinary Stem Cell Therapy and TreatmentsInformative groups through Facebook and Linked In. Providing informationabout implanted stem cells in animals. With current technology stems cells areused to produce tendon, bone and ligaments. Arthritis and pain are a commonsource of pain in older dogs. Veterinarians now have a wonderful new cure forcertain painful and debilitating arthritic conditions in dogs. Using this newtechnology also furthers research and approval for use in humans suffering withsimilar conditions. We might all one day thank mans best friend for a morecomfortable life for all.
  16. 16. Healthy Body Mind Wellness & Beautification Seminars web tv, land & at seaving in Balance - Facilitating the healing & rejuvenation of the body, mind, and s Living in balance through unique, motivational and inspirational adventures with web tv hosts who will inform, interact and impact each viewers daily life. On land and at sea presenting immeasurable value and pleasure by having participants become in touch with their inner selves while embracing other like-minded individuals who together achieve an inner transformational experience. Indulging daily with preventive health, wellness, inner spirituality, nutritional, and body beautification tips.
  17. 17. Lori Fagien continues to be passionate and extremely active in entertainment and other related areas within preventive health and wellness. Lori continues to focus her time and energy towards event marketing b2b and b2c for non profit causes and parenting workshops, lectures and college preparedness.The Health & Wellness Healthy Body & Networks Mind Network
  18. 18. Specialties & Proficiency SkillsSpecialties Brand strategy, execution and management Event Marketing (promotional events, trade/conventions, festivals) P&L responsibilities for multiple products and media brands Traditional print brands across multiple media platforms including online, radio, grass roots programs and DVDs/CDs Sales and general management, development and training Financial planning, budgeting/forecasting; collections, EOY evaluations, GOH expense budgeting Business development and strategic marketing/affiliations/partnerships within health and wellness, medically related fields, education and music Multi-platform sales, research, marketing and creative services including - online , print, and event sponsorships, custom publishing Client & consumer/customer relations, direct mail and alternative marketing efforts, circulation management, budgeting and executionsSkills - Proficient Excel, PPT, Word, Office-Outlook, ACT-Sales Mgmt, Quickbooks, Adobe
  19. 19. Professional RecommendationsHoward Mandel, Author, Editor, Contributor Jazziz“Lori Blum-Fagien, in my experience, has been a detail-oriented, take-charge businesswoman, alert toopportunities and able to implement her skills as well as motivate other employees to accomplish results.While working with Jazziz Magazine, for which I was a frequent contributor, she helped steer thepublication in its journalistic mission and to quick, substantial growth. She is articulate and decisive, aswell as collaborative. Im sure she can contribute positively in a wide range of positions andcircumstances, and I urge anyone considering working with her to take her application seriously, as shewill be a powerful asset, particularly in marketing, promotions and advertising programs.”Harold Fein, Former VP of Special Projects/Sony Music"Lori was very professional and I found her to be an important asset in our marketing plans.“Mike Bartlett, Marketing Manager, Acoustic Research“What can I say, Lori is one great lady she has so much energy and get-up-and-go she leave youbreathless. I’ve know her for a while, I won’t say how long but just about the time her magazine Jazz-izcame to market and I seen her work tirelessly to build it into a formidable force. It’s tough to buildsomething in a niche and sustain it for so long while keeping it credible and not deviate from the corevalue. Great job Lori, it’s always fun working with you because we know you will get the job done anddone right….whatever it is.”Kirk Whalum, Jazz Musician, Chairman, Candied Yam Music“What a distinct pleasure it was to work with Lori Blum-Fagien. She is a creative and positive person wholeaves you smiling even if you werent before hand. I know that she will do well in this season of life as shebrings a spirit of imagination and determination to whatever she does.”
  20. 20. Recommendations Cont’dJean-Pierre Leduc, A&R, Sales Mktg, Justin Time Records “Lori Fagien is a diligent, dedicated person who is both courteous and tenacious in all her endeavors. Iwould heartily recommend doing business with her, as energy and drive are essential to get any venture offthe ground. I do so with pleasure. “Ivan Lipton, President & CEO Strawberries Inc. “During the years when we worked with Lori Fagien and Jazziz, she consistently revealed her dynamic,creative, and enthusiastic personality. We worked on many successful promotions together, and thecollaboration was always pleasant and professional. Lori is a highly intelligent, organized, energetic andsavvy business-person, who has a knack for realizing a marketing vision. I would strongly recommend LBBMarketing and Lori for any marketing assignment.”Martin Mueller, Executive Director, The New School, NYC “Lori was an early innovator in bringing cutting edge technology and data driven concept and approach topresenting, marketing, and advertising the field of jazz and related contemporary music.”November 16, 2009George Nauful, Past President Mesa Blue Moon Distribution“Lori is one of the hardest working people I know. She is persistent, dedicated, focused, and as smart asthey come. She has a very keen sense and business savvy that arises in every situation. Lori alwaysdelivers and gets the job done with expert precision and timing. She’s loyal and devoted but she’s alsotough when she needs to be. Lori is definitely someone you’d want on your team.”
  21. 21. Professional Networking SitesLori has a track record for success, as well as a bright future.Michael BlumI worked with Lori for several years while she was the CMO at JAZZIZ. She was a pleasure to work with, veryknowledgeable, helpful and professional.Doug YoelLori has advanced analytical skills. Can process a lot of information and make it seem easy.Mike BearLori is an inspiring leader who gets results, whether managing a team or working independently.Evelyn CastroLori gives an A+ performance. Focused, driven, and constantly getting the job done.Charles GreeneLori Beth Blum-Fagien; JAZZIZ-Bistro & Live Music; co-founder/publisher of Jazziz magazine; a charmingperson with great love for arts. ”Maxwell PriceLoris positive outlook and focused approach to work make her an asset. She is talented, sincere, and canopen doors with her smile !Mark PetteyLori is one of the smartest people I know. Serious brain power and a true jazz lover.”Dom Minasi