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LET’S GET PERSONAL:
FACE TO FACE
FUNDRAISING AS A TREND
IN FUNDRAISING
Presentation by: Lisa Baumander
Lisa.baumy@gmail.co...
Article:
• Mark Hrywna, “Can I Ask You a Question?” in The

Nonprofit Times: The Leading Business Publication for
Nonprofi...
What is Face to Face Fundraising?
• Face to face fundraising (f2f) is a way of soliciting

donations through face-to-face ...
Why It Works?
• Brand Awareness
• Can have a direct conversation with donor
• Donor can be persuaded
• Donor’s can ask que...
Who is using f2f in Canada?
• Many Charities in Canada are now Using it!

Lisa Baumander lisa.baumy@gmail.com
How to Start an F2F Campaign in
Canada?
Option 1: Hire an Agency
• There are 3 major agencies that do F2F in

Canada:

Lis...
How to Start an F2F Campaign in
Canada?
Option 2: In house

• Benefit: Do not have to pay outside agency
• Con: Expensive ...
Success Stories
• Canadian Red Cross
• Estimate they raised $9 million in gross revenue from f2f
• Recruited ¾ of their 60...
Are Canadians Receptive to f2f?

Lisa Baumander lisa.baumy@gmail.com
Lisa Baumander lisa.baumy@gmail.com
People Give to People!
Toronto Foundation for Student Success
• Last week (October 7- 13) was “Feed Tomorrow Week”
• Campa...
Discussion
• 1. Can all charities and non-profits benefit from using face-to-

face fundraising?
• 2. What do you see as t...
Sources
• Bielsku, Zosia. “Canvassers Take Cause to the Street” The Globe and
•
•
•
•
•

•
•
•
•
•
•

Mail. Publisjed Nov....
Sources
• Images:
•
• http://www.slate.com/content/dam/slate/archive/2009/06/1_123125_2205821_2209028_2221792_090630_

mg_...
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Lisa Baumander Face to Face Fundraising as a Trend

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Canadian face to face fundraising presentation for FUND 535 - Trends, Research and Advocacy, in Humber College's Fundraising Management graduate program.


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Lisa Baumander Face to Face Fundraising as a Trend

  1. 1. LET’S GET PERSONAL: FACE TO FACE FUNDRAISING AS A TREND IN FUNDRAISING Presentation by: Lisa Baumander Lisa.baumy@gmail.com
  2. 2. Article: • Mark Hrywna, “Can I Ask You a Question?” in The Nonprofit Times: The Leading Business Publication for Nonprofit Management. Published June 15, 2010 Lisa Baumander lisa.baumy@gmail.com
  3. 3. What is Face to Face Fundraising? • Face to face fundraising (f2f) is a way of soliciting donations through face-to-face interaction with a potential donor. • The most common methods are street canvassing, door to door and canvassing in public places (such as malls) • Not all f2f interaction is done with a goal of monetary donation. Also done to record support for a campaign or cause. Lisa Baumander lisa.baumy@gmail.com
  4. 4. Why It Works? • Brand Awareness • Can have a direct conversation with donor • Donor can be persuaded • Donor’s can ask questions But Caution… • Initial start up fee can be expensive • Negative public attitudes towards your organization Lisa Baumander lisa.baumy@gmail.com
  5. 5. Who is using f2f in Canada? • Many Charities in Canada are now Using it! Lisa Baumander lisa.baumy@gmail.com
  6. 6. How to Start an F2F Campaign in Canada? Option 1: Hire an Agency • There are 3 major agencies that do F2F in Canada: Lisa Baumander lisa.baumy@gmail.com
  7. 7. How to Start an F2F Campaign in Canada? Option 2: In house • Benefit: Do not have to pay outside agency • Con: Expensive to start up Lisa Baumander lisa.baumy@gmail.com
  8. 8. Success Stories • Canadian Red Cross • Estimate they raised $9 million in gross revenue from f2f • Recruited ¾ of their 60,000 monthly donors • Médecins sans Frontières (Doctors without Boarders) • Half of their 45,000 current monthly donors started giving “because of a conversation they had with someone on the street or at their door.” • Amnesty International • Since starting their f2f campaign in 2002 they have recruited more than 10,000 monthly donors • Raised approximately $2 million a year. • Average monthly gift is $17.00 Lisa Baumander lisa.baumy@gmail.com
  9. 9. Are Canadians Receptive to f2f? Lisa Baumander lisa.baumy@gmail.com
  10. 10. Lisa Baumander lisa.baumy@gmail.com
  11. 11. People Give to People! Toronto Foundation for Student Success • Last week (October 7- 13) was “Feed Tomorrow Week” • Campaign included students in TTC stations collecting money, and informing the public about the organization’s nutrition programs. • In 2012 the TTC campaign raised $8000 in one day • Goal was to raise awareness through the students own experiences. Lisa Baumander lisa.baumy@gmail.com
  12. 12. Discussion • 1. Can all charities and non-profits benefit from using face-to- face fundraising? • 2. What do you see as the benefits and limitations of using face-to-face fundraising? • 3. What are some ways you could adapt the popular techniques of face-to-face fundraising (on streets, malls and door to door) to make it successful for a specific organization? Lisa Baumander lisa.baumy@gmail.com
  13. 13. Sources • Bielsku, Zosia. “Canvassers Take Cause to the Street” The Globe and • • • • • • • • • • • Mail. Publisjed Nov. 1, 2011. http://www.theglobeandmail.com/life/giving/canvassers-take-thecause-to-the-street/article4200495/ Fundraising Initiatives: http://www.fundraisinginitiatives.ca/ Gadeski, Janet, “Will face-to-face canvassing work for your charity?” Hilborn. Published Nov. 30, 2011. http://www.charityinfo.ca/articles/Will-face-to-face-canvassing-workfor-your-charity Hrywna , Mark “Can I ask you a Question?”, The Non Profit Times: The Leading Business Publication for Nonprofit Management. Published June 15, 2010 http://www.thenonprofittimes.com/news-articles/can-i-ask-you-aquestion/ Minuk, Amanda. “Street Fundraising- annoying or effective” Brand of Good. Published May 4, 2012. http://brandofgood.com/street-fundraising-annoying-or-effective/ Public Outreach Canada: http://www.publicoutreachgroup.com/ Rovner, Mark “The Next Generation of Charity Giving: The Charitable Habits of Generation X, Y, Baby Boomers and Civics” HJC Sept. 2013 TNI: http://www.tninetwork.com/
  14. 14. Sources • Images: • • http://www.slate.com/content/dam/slate/archive/2009/06/1_123125_2205821_2209028_2221792_090630_ mg_illotn.jpg.CROP.original-original.jpg • • • • • • • • • • • • • • • • • • • • https://si0.twimg.com/profile_images/1681177363/POLOGOF.png https://si0.twimg.com/profile_images/2370171182/fil-sail_design_posterssmall.jpg http://developware.com/blog/wp-content/uploads/2013/01/inhouse-solutions.jpg http://www.407etr.com/images/SickKids-Foundation-logo.jpg http://www.environmental-watch.com/wp-content/uploads/2013/06/logo-GREENPEACE.jpg http://www.bonvoyagetravel.com/wp-content/uploads/2012/08/Red-Cross-logo.jpg https://plancanada.ca/image/logos/BIAAGstacked.jpg http://2.bp.blogspot.com/-qwX5zXkyLZE/UGAG5MrHINI/AAAAAAAAEss/S2wvH7ushYs/s1600/A14.jpg http://www.epacha.org/siteimages/SAVE%20THE%20CHILDREN%20LOGO%202.png http://ww1.prweb.com/prfiles/2013/07/02/10892167/wv2_color.jpg

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