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Designing with Empathy

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Empathy an important part of user experience design. Designers must put users first and focus on problem solving.

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Designing with Empathy

  1. 1. DESIGNING WITH EMPATHY Tools for User Experience & Designing for Context
  2. 2. Career • 15+ years in Design Founder • UXCamp DC • Mobile UXCamp DC • UXCamp NYC Educator • MICA UX Design MPS • General Assembly, UXDI About Me
  3. 3. “At the end of the day people won't remember what you said or did, they will remember how you made them feel.” ― Maya Angelou
  4. 4. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO KNOW WHO YOU ARE DESIGNING FOR. Glennette Clark @glennette 202-683-9508
  5. 5. THE PERSONA Glennette Clark @glennette 202-683-9508
  6. 6. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO SEE THINGS FROM THEIR POINT OF VIEW. Glennette Clark @glennette 202-683-9508
  7. 7. THE EMPATHY MAP www.XPLANE.comGlennette Clark @glennette 202-683-9508
  8. 8. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO ASSESS AND UNDERSTAND THE CONTEXT. Glennette Clark @glennette 202-683-9508
  9. 9. THE CONTEXT MAP Glennette Clark @glennette 202-683-9508 Socio- Cultural Information DevicePhysical
  10. 10. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO UNDERSTAND THE PROBLEM. Glennette Clark @glennette 202-683-9508
  11. 11. THE PROBLEM STATEMENT I, I want to So that I can [Insert Name] [Do Something] [Achieve a Goal] Glennette Clark @glennette 202-683-9508
  12. 12. EMPATHETIC DESIGN TOOLKIT + + Glennette Clark @glennette 202-683-9508 + Persona Empathy Map Context Map I, I want to So that I can [Insert Name] [Do Something] [Achieve a Goal] Problem Statement
  13. 13. Glennette Clark @glennette www.linkedin.com/in/glennetteclark Reach Out to Me

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