1. DESIGNING WITH
EMPATHY
Tools for User Experience & Designing for Context

2. Career
• 15+ years in Design
Founder
• UXCamp DC
• Mobile UXCamp DC
• UXCamp NYC
Educator
• MICA UX Design MPS
• General Assembly, UXDI
About Me

3. “At the end of the day people won't
remember what you said or did, they
will remember how you made them
feel.”
― Maya Angelou

4. TO EFFECTIVELY DESIGN
FOR SOMEONE, YOU HAVE
TO KNOW WHO YOU ARE
DESIGNING FOR.
Glennette Clark @glennette 202-683-9508

5. THE PERSONA
Glennette Clark @glennette 202-683-9508

6. TO EFFECTIVELY DESIGN FOR
SOMEONE, YOU HAVE TO SEE
THINGS FROM THEIR POINT OF
VIEW.
Glennette Clark @glennette 202-683-9508

7. THE EMPATHY MAP
www.XPLANE.comGlennette Clark @glennette 202-683-9508

8. TO EFFECTIVELY DESIGN FOR
SOMEONE, YOU HAVE TO
ASSESS AND UNDERSTAND THE
CONTEXT.
Glennette Clark @glennette 202-683-9508

9. THE CONTEXT MAP
Glennette Clark @glennette 202-683-9508
Socio-
Cultural
Information
DevicePhysical

10. TO EFFECTIVELY DESIGN
FOR SOMEONE, YOU HAVE
TO UNDERSTAND THE
PROBLEM.
Glennette Clark @glennette 202-683-9508

11. THE PROBLEM
STATEMENT
I,
I want to
So that I can
[Insert Name]
[Do Something]
[Achieve a Goal]
Glennette Clark @glennette 202-683-9508

12. EMPATHETIC DESIGN
TOOLKIT
+ +
Glennette Clark @glennette 202-683-9508
+
Persona Empathy Map Context Map
I,
I want to
So that I can
[Insert Name]
[Do Something]
[Achieve a Goal]
Problem Statement

13. Glennette Clark
@glennette
www.linkedin.com/in/glennetteclark
Reach Out to Me