Facebook user's navigation psychology

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Facebook user's navigation psychology

  1. 1. A SOCIAL MEDIA MARKETING PRESENTATION ONNavigationPsychology Presented By Group 10 FT13139 Ishan Gupta FT13169 Shivani Narang FT13204 Ambar Beohar FT13434 Lalit Agrawal FT13477 Smriti Saran
  2. 2. How Brain Functions?caudate nucleus hippocampus Develop memories  Forms mental maps of familiar routes and discover short-cuts Higher ratio during brain  Higher ratio during brain scan likely to navigate scan likely to navigate through familiar paths through short-cuts
  3. 3. Active or Passive?
  4. 4. Motivators behind Online Navigationand Sharing  Interests and hobbies  Curiosity to know something  Information seeking attitude  Image consciousness
  5. 5. What does Navigation Psychologytell?  How users make their choices.  Expectations that user have  Tendency to purchase  Interpretations and connotations of a user about any product or service.
  6. 6. User’s Intention Behind Navigation Users usually attempt three types of intentions:  Informational : where user wants to obtain information about something  Transactional : The user wants to perform an action, such as software download, or do online shopping  Multimedia : A user wants to find a video or a photograph
  7. 7. Key points to have Good Websitebased on Navigation Psychology Allow more than one entry point - for example through search engines, facebook logins, twitter accounts Keep user’s expectations in mind - primary navigation (most important links, categories etc), secondary navigation (secondary links, subcategories etc), position of navigation, link titles, number of links per page etc. Aid your visitors in finding the information they seek as quickly as possible
  8. 8. How an Advertiser Should UseNavigation Psychology?  People who score high on self-absorption, vanity and superiority tendencies, they cannot stand to be ignored or waste a chance of self-promotion.  High fashion brand target these set of consumers to promote their products  Blend some contemporary events as per their products and culture
  9. 9. Thank You

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