Case Study

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Case Study

  1. 1. FEASIBILITY STUDYCyberbiz Internet CafeMount Carmel CollegeEscalante City, Negros OccidentalOctober, 2011
  2. 2. Table of Contents:I. AcknowledgementII. Introduction/Background A. Background Information a. List Interview and facilitating group meeting conducted b. List of other resource of information c. Description of Analytical technique B. Overview of the current system a. Strategic Implication b. Model of the current system 1. Interface model 2. Data model 3. Geographical model 4. Process model C. Analysis of the current system 1. Performance, problems, opportunities and cause effect analysis 2. Information, problems, opportunities and cause effect analysis 3. Economic problems, opportunities and cause effect analysis 4. Service problems, opportunities and cause effect analysis D. Detailed Recommendation a. System improvement, objectives, and priorities b. Constraints c. Project planIII. Issues(Theoretical Support)IV. RecommendationV. Conclusion
  3. 3. Acknowledgement The team who conducted this case study is, with full gratitude, expressing theirthanks to the Oh Most High, our God who is the source of every good thing here onearth; to our parents who, by God’s grace, brought us in this world. Also, for bothfinancial and moral supports. Thanks for your everyday sacrifices just to make this casestudy successful. To our professor, Mr. Isagani Agudo, who is always there to guide us.For the knowledge he instilled to our minds; and for the full and considerate supervision. To our respondents which are: the owner of the Cyberbiz café, for sharing vitalinformation of their business; for letting us conduct system study in their establishmentand for the hassle that we have made to them; to the customers who has beencooperative to us. To all persons, who in one way or another have contributed their helpfor the success of this Case Study. 1
  4. 4. I. Introduction The family Cataluña decided to stand an internet business to have anothersource of income and they called it Cyberbiz. The business has started in 2005 about 5years ago. They started this business with a capital of 200-250 thousands with 7computer units,modems in one room. During that time, there were only few internetusers for here in Escalante City, there were only few familiar of the internet. Anotherreason is that, only few people here in Escalante know the basics of computer. As the years goes by, as the Internet becomes more popular in Escalante, moreand more users need to be accommodated and be centered with quality internetservices. Before, they just offer surfing the internet alone. As the people increasinglyaccustomed of this new technology, the owner decided to offer a lot more services likeprinting, CD burning, data encoding and the like. Nowadays, efficiency, convenience and speed are really of great need especiallyin an on-line transaction. Previously, the customers are just contented of the speedranging from 54.0-mbps to 100 mbps. But not later than 5 years, speed becomes of theessential requisites in an internet café. This is the most common edge of competenceamong internet café business built not only in Escalante, but nationwide. Recently, a number of internet cafes are built with the City most especially inurban settlements like Brgy.Balintawak. Mostly offers surfing services at relatively highspeed. The most advanced devices they are using attract more customers. This hasoverpowered the Cyberbiz internet. Cyberbiz Café offers surfing at a speed quite slowerthan the newly-built internet cafes. This is mainly the problem they are facing. Most oftheir patrons now prefer to go the most convenient internet cafes. Hence, it leads to thedepreciation of their income. 2
  5. 5. Type of Business Organization The owner decided to run the business alone or a sole-proprietorship as atype of business organization. Sole-proprietorship – is a type of business ownership where only oneperson owns and manages business. The profit directly goes into his personalaccount and that the intention of subdividing the profits no longer exists.Benefits of “single proprietorship” type of business we are establishing:  A sole proprietor has complete control and decision-making power over the business.  Sale or transfer can take place at the discretion of the sole proprietor.  No corporate tax payments.  Minimal legal costs to forming a sole proprietorship.  Few formal business requirements Quickdecisions In a sole proprietorship business the sole proprietor alone is responsible for all decisions. He is free to take any decision on his own. Since no one else is involved in decision making it becomes quick and prompt action can be taken on the basis of the decision. Direct motivation: The profits earned belong to the sole proprietor alone and he bears the risk of losses as well. Thus, there is a direct link between the effort and the reward. If he works hard, then there is a possibility of getting more profit and he will be the sole beneficiary of this profit. Nobody will share this reward with him. This provides strong motivation for the sole proprietor to work hard. Better control: In sole proprietorship business the proprietor has full control over each and every activity of the business. Since the proprietor has all authority with him, it is possible to exercise better control over business. Close personal relation: The sole proprietor is always in a position to maintain good personal contact with the customers and employees. Direct contact helps the sole proprietor to know the individual likes, dislikes and tastes of the customers. It also helps in maintaining close and friendly relations with the employees and thus, the business can run smoothly. 3
  6. 6. Below is the list of sources of related information that were exploited. 1. Respondents a) Customers b) Persons in-charge c) Owner 2. Books (Systems Analysis and Design) Description of Analytical Used In conducting the system case study, in order to have an accurate result, thesystem should be carefully and accurately analyzed. In collecting the necessaryinformation, we, the system analysts used the survey method. Survey is a method thatuses survey questionnaires to be filled by a specific number of respondents. We preferto use this method because the respondent’s answers could be freely given – eventhose confidential answers. It is easy to manage and mostly, it is inexpensive. Out fromthe answers collected via those questionnaires, we can come up with accurate analysisto the current system. The survey questionnaires may consist of questions such as: recall type e.g.“When did you last scan your flash drive?” question that would measure the frequencyof an act e.g. “How often do you reformat your system?” Possible answers would be:Very Often, Often, Seldom, Never. And lastly, questions which are answerable by “yes”or “no”. In compliment with survey method, the sampling method is also used. As what isstated above, the survey questionnaires are only distributed to a specific number ofrespondents, let’s say for instance, the average number of customers coming in a day. 4
  7. 7. II. Problem IdentificationThe Cyberbiz Café only host computers. In other words, they are not in a networkingenvironment. One typical reason why the owner decided not to apply a networking isthat, if one of the hosts will be infected, the infection of the other host will follow shortlyafter the latter. The other specific problem is that, the log-in and log-out of the user or customeris manually recorded. In that situation, they cannot monitor the exact time of either whenthe customer has timed out. Sometimes, they forgot to check their record, and thus itaffect s their operating income.Interface Model - The interface model of the CyberbizCafé is that they are using the manual system in all the functions of their internet station, like log-in, log-out,printing locating and etc…Data Model - Their data is the customer who uses the computer, the time being consumed in the corresponding amount of the time used. The data are not organized and the inventory for daily operation that cannot be easily located. The time that the customer log-in and log-out wasn’t fixed or exact due to manual processing. Printing and other transactions are time consuming. 5
  8. 8. Geographical Model- Present Cyberbiz cafeProcess Model - The process model use is the distributed. All the data are distributed inside the library. They did not use the networking model instead they are only using the manual system inside the Internet Cafe. All data was written tolog book where it will be kept and canbe retrieve any time. But it will consume time, effort of the one who’s been assigned for checking the data and obtaining the exact inventory that are being kept. 6
  9. 9. C. Analysis of the current systemPERFORMANCE - The problem in the current system based on the performance is that the system is prone to loss of data, time-consuming, lapse of timing that could affect the daily income of the business and etc…The CyberbizCafé has opportunities to develop its current system by providing new one.INFORMATION - The problem of the current system based on its information is that the current system encounters lapses in data recording and utilization of time. They can check the recorded daily activities of the café but the data is not well stated and is not exactly recorded.ECONOMIC - The problem of the current system based on economy is that the current system spends more than the earning they should attend at the end of the day. With the present’s system, they continuously spend for operational cost and maintenance of the system without attaining the exact profit.SERVICE - In terms of service the present system is time consuming. And the attendant needs to extend more effort towards the customer who has problem in the unit they are using. 7
  10. 10. Detailed Recommendation System Improvement Objectives and Priorities The owners would really suffer, though not immediately, on the consequences of the problems faced by their current system. As merely mentioned in this study, the manual timing causes an even loss to the income of the business. Aside from that, customers are becoming unsatisfied with the speed of information processing catered by their system. Imagine how big would be lost from them if this sapling will not be cashed out. From almost 500 customers a day, the user rate of their system badly dropped to 150 a day. If this scenario will continue, perhaps, the owners will be forced to close their business. The purpose of this study is to identify problems that curtail the growth and development of the business. Afterwards, the possible solutions are defined. Solutions should be carefully and thoroughly examined for quality assurance purposes. All of these should be done in order to increase user rates of the business thus increasing their income. Increasing the user rate could be realized if the system’s satisfactory level is high. In making the systems satisfactory level high, the systems performance must be first improved and developed. In order for the systems performance to be developed, manual methods should be completely transformed into computerized. Timing could greatly affect the system’s performance. Hence, timing should be computerized. Further, there should be a server to host design model for easy time and surf monitoring. 8
  11. 11. In other words, the system’s set-up should be changed from standalone to networking. In networking, files could be shared even application software’s could also possibly be shared, thus making the installation of such software costless. Imagine, supposedly you have 15 computers, and you want to install an application to each, you need to have individual licenses and licenses cost much. Whereas, in networking, one application installed in the server can be accessed simultaneously by the hosts connected to the server. CONSTRAINTS CONSTRAINTS OPERATIONAL DISCRIPTION CATEGORY CONSTRAINTS Limited spaceINFRASTRUCTURE & The block occupied by the café is LAYOUT small and most space was utilized by the computer shelves. Narrow entrance The entrance was half way block by the counter. Outdated units There isn’t new model in the shop due to high price of the latest Equipment’s & models of hardware. Services Slow process of The processors are working slowly transaction due to outdated and un-updated software.Data Management Recording and data The recording of the users’ time encoding wasn’t fix and and the daily activities was exact. recorded manually. 9
  12. 12. PROJECT PLAN Below are the list of Activities conducted by the researchers with the date and time stated. The events are arranged in an ascending manner according to the date it was conducted.Date/Time Facilitating Group Activity Respondents Remark(s) Rolly Balbuena Preliminary The persons in- October JecelSolitario observation on charge were 1,2011 Arlene Maurin the current being interviewed Success Omel John System of directly 2:30-4:00 Encarguez Cyberbiz café CharlenRapana Arvie Madero Rolly Balbuena The customersOctober 2, JecelSolitario Follow-up present at that 2011 Arlene Maurin interview on the time were Success Omel John Cyberbiz café’s interviewed 2:30-4:00 Encarguez system directly CharlenRapana Arvie Madero Rolly BalbuenaOctober 8, JecelSolitario The persons in- 2011 Arlene Maurin Formal charge Success 2:30-4:00 Omel John Interview Encarguez CharlenRapana Arvie Madero Rolly BalbuenaOctober 9, JecelSolitario2011 2:30- Arlene Maurin Formal Business Owner Success 4:00 Omel John Interview Encarguez CharlenRapana Arvie MaderoOctober 15, Rolly Balbuena 2011 JecelSolitario 2:30-4:00 Arlene Maurin Survey Customers Success Omel John Encarguez CharlenRapanaOctober 16, Rolly Balbuena 2011 JecelSolitario 2:30-4:00 Arlene Maurin Survey Customers Success Omel John continued Encarguez CharlenRapana Arvie Madero Rolly Balbuena – Team Leader Jecel Solitario – Researcher Arlene Maurin – Programmer Arvie Madero - Researcher Omel John Encarguez – Programmer Charlen Rapana – Research Jade Banico – Programmer 10
  13. 13. III. Theoretical support The online café phenomenon was started in July 1991 by Wayne Gregori in SanFrancisco when he began SFnet Coffeehouse Network. Gregori designed, built andinstalled 25 coin operated computer terminals in coffeehouses throughout the SanFrancisco Bay Area. The café terminals dialed into a 32 line Bulletin Board System thatoffered an array of electronic services including FIDOnet mail and, in 1992, Internetmail. The concept of a café with full Internet access (and the name Cybercafé) wasinvented in early 1994 by Ivan Pope. Commissioned to develop an Internet event for anarts weekend at the Institute of Contemporary Arts (ICA) in London, and inspired by theSFnet terminal based cafes, Pope wrote a proposal outlining the concept of a café withInternet access from the tables. The event was run over the weekend of 12–13 March1994 during the Towards the Aesthetics of the Future event. In June 1994, The Binary Cafe, Canadas first Internet café, opened in Toronto,Ontario. After an initial appearance at the conference site of the 5th InternationalSymposium on Electronic Art, ISEA, in August 1994, an establishment calledCompuCafe was established in Helsinki, Finland, featuring both Internet access and arobotic beer seller. 11
  14. 14. Inspired partly by the ICA event, a commercial establishment of this type, calledCyberia, opened on September 1, 1994 in London, England. In January 1995, CB1Café in Cambridge, installed internet and is the longest running Internet Café in the UK,still operating today. The first public, commercial American Internet café was conceived and openedby Jeff Anderson in August 1994, at Infomart in Dallas, Texas and was called The HighTech Cafe. Next, in the USA, three Internet cafés opened in the East Village neighborhood ofNew York City: Internet Cafetm, opened by Arthur Perley, the @ Cafe, and the HeroicSandwich. A variation of Internet café called PC bang (similar to LAN gaming center)became extremely popular in South Korea when StarCraft was released in 1997.Although computer and broadband penetration per capita were very high, young peoplewent to PC bangs to play multiplayer games. 12
  15. 15. IV. RECOMMENDATION Since the problem of the presents system is the manual recording of data, thetime consuming processes of the transactions, and the space of the block they occupy.For the space, it’s up for the management whether they will expand the space theyoccupy. For the services offered, the units used should be upgraded with latestOperating System, Application Software, so as the Hardware.For the data recording, exact record keeping should be maintained. The following arethe prototypes of the recommended program for fast services and for convenience ofthe customer so as of the person who is tending the internet station. It is a prototype model, which shows the proposed geographic networking model. 13
  16. 16. It is an interface for the café in-charge to It is an interface to register all the clientlog-in and access data and applications. host to the server. It is an interface showing the logged in It is an interface for the admission of customers and the computer used. the customer with their respective time to consume.
  17. 17. V. CONCLUSION With the system study conducted at Cyberbiz Café, we conclude that whenstarting a new business, there are many important decisions to make and many rulesand procedures that must be addressed. The number of task you need to complete andthe information you need to track down before you begin a business. In technical aspectthe services rendered should be the highest possible quality level with minimum cost.Purchase equipment as packages in order to lessen expenses. Hardware and Softwarebe given much focus in some aspects. If you would only provide Internet services such as web surfing, chatting, etc.,then you could go for the low-end or the average specifications for your computers. TheInternet doesn’t demand much from your hardware. Just apply for a relatively fastInternet connection (DSL, Broadband, Cable) with a high bandwidth. Then installoperating systems and other programs needed. Headsets with microphones are oftenused when chatting. There are the offline and online games which require Internet connection. Yourclients, especially the gamers, are very demanding when it comes to the speed andreliability of both your PCs and Internet connection. You would often hear complaintsabout logging, hanging, or slow Internet connection. So make sure that your clients aresatisfied to avoid all of those. Buy the best performance PCs and avail a faster Internetconnection. 15

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