Over the Edge Fundraising MPMA Fargo, ND 2007 Allyson Lazar, Orinda Group, LLC
Sources of Revenue Covered in the Survey   <ul><li>Programs </li></ul><ul><li>Partnering </li></ul><ul><li>Use of Collecti...
Survey Statistics <ul><li>143 Respondents </li></ul><ul><li>57% 1-10 Employees </li></ul><ul><li>51% Mountain-Plains or Mi...
Success Rates of Programs and Activities <ul><li>79%  Event Rental </li></ul><ul><li>77%   Auctions </li></ul><ul><li>70% ...
Partnering with Other Organizations <ul><li>Most Common Reasons for Partnering: </li></ul><ul><li>Increase Visibility </li...
Corporate Partnering <ul><li>Exhibits  </li></ul><ul><li>TV/DVD/Documentaries  </li></ul><ul><li>Museum Books  </li></ul><...
Use of Collections <ul><li>Merchandise Licensing </li></ul><ul><li>Interactive DVDs  </li></ul><ul><li>Downloadables (comp...
Fundraising Events <ul><li>Large Annual Fundraising Events: </li></ul><ul><li>67%  Consider these events cost-effective </...
Organizational Structure <ul><li>41%  Have a friends group or foundation </li></ul><ul><li>66%  Reported the friends group...
Museum-Owned Businesses <ul><li>Retail </li></ul><ul><li>Café </li></ul><ul><li>Farming </li></ul><ul><li>Property Rental ...
Museum Website Services <ul><li>44%  Online Membership Enrollment </li></ul><ul><li>36%  Online Donations/Giving  </li></u...
Museum Web 2.0 Strategies <ul><li>Why offer online services? </li></ul><ul><li>Provide more resources </li></ul><ul><li>Bu...
Social Networking Websites <ul><li>180 museum profiles on Flickr </li></ul><ul><li>Almost 5000 museum-related groups on Fl...
Third-Party E-Philanthropy Websites <ul><li>Most Commonly Reported Sites: </li></ul><ul><li>Shopformuseums.com </li></ul><...
Strategies to Try <ul><li>Event Rental </li></ul><ul><li>Auctions </li></ul><ul><li>Sleep-overs </li></ul><ul><li>Holiday ...
<ul><li>To view the complete survey results or to view this presentation, please visit: </li></ul><ul><li>orindagroup.com/...
Zoo Matchmaker from the Minnesota Zoo
Museumonthego.com
The Exploratorium’s Center for Museum Partnerships
MPMA MySpace Page  myspace.com/mountainplains
Shopformuseums.com
Goodsearch.com
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Over the Edge Fundraising

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Presentation given at the Mountain-Plains Museums Association (MPMA) 2007 in Fargo, featuring results from a nation-wide survey, strategies to try and screenshots from museum social media sites.

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Over the Edge Fundraising

  1. 1. Over the Edge Fundraising MPMA Fargo, ND 2007 Allyson Lazar, Orinda Group, LLC
  2. 2. Sources of Revenue Covered in the Survey <ul><li>Programs </li></ul><ul><li>Partnering </li></ul><ul><li>Use of Collections </li></ul><ul><li>Fundraising Activities </li></ul><ul><li>Organizational Structure </li></ul><ul><li>Museum Businesses </li></ul><ul><li>Museum Website Services </li></ul><ul><li>Internet Resources </li></ul>
  3. 3. Survey Statistics <ul><li>143 Respondents </li></ul><ul><li>57% 1-10 Employees </li></ul><ul><li>51% Mountain-Plains or Midwest </li></ul><ul><li>Top Three Sources of Income: </li></ul><ul><li>Federal/State/County/City Funds </li></ul><ul><li>Grants </li></ul><ul><li>Membership </li></ul>
  4. 4. Success Rates of Programs and Activities <ul><li>79% Event Rental </li></ul><ul><li>77% Auctions </li></ul><ul><li>70% Sleep-Overs </li></ul><ul><li>61% Holiday Shopping Events </li></ul><ul><li>41% Travel Programs </li></ul><ul><li>40% Specialty License Plate Programs </li></ul><ul><li>33% Open House/Behind-the-Scenes Events </li></ul><ul><li>25% Car Donations </li></ul>
  5. 5. Partnering with Other Organizations <ul><li>Most Common Reasons for Partnering: </li></ul><ul><li>Increase Visibility </li></ul><ul><li>Collaborative Programming </li></ul><ul><li>Cross-marketing Purposes </li></ul><ul><li>Cooperative Grants/Funding </li></ul><ul><li>Most Common Partnering Projects: </li></ul><ul><li>Exhibitions </li></ul><ul><li>Digitization </li></ul><ul><li>Advertising/Marketing </li></ul><ul><li>Programming (such as lectures) </li></ul>
  6. 6. Corporate Partnering <ul><li>Exhibits </li></ul><ul><li>TV/DVD/Documentaries </li></ul><ul><li>Museum Books </li></ul><ul><li>Public Debate </li></ul><ul><li>Cooperative Programming </li></ul>
  7. 7. Use of Collections <ul><li>Merchandise Licensing </li></ul><ul><li>Interactive DVDs </li></ul><ul><li>Downloadables (computer &quot;wallpaper&quot; or screensavers) </li></ul><ul><li>Rights and Reproduction/Photo Use </li></ul><ul><li>Research Requests </li></ul><ul><li>Loans </li></ul><ul><li>Traveling Exhibition Fees </li></ul>
  8. 8. Fundraising Events <ul><li>Large Annual Fundraising Events: </li></ul><ul><li>67% Consider these events cost-effective </li></ul><ul><li>93% Resulted in 0-20% of annual revenue </li></ul><ul><li>Most Common Non-Annual Fundraisers: </li></ul><ul><li>Buy-a-(brick, tile, star, etc.) </li></ul><ul><li>Adopt-a-(shelf, artifact, animal, exhibit) </li></ul><ul><li>Cookbooks </li></ul><ul><li>Calendars </li></ul>
  9. 9. Organizational Structure <ul><li>41% Have a friends group or foundation </li></ul><ul><li>66% Reported the friends group brought in 0-10% of annual revenue </li></ul>
  10. 10. Museum-Owned Businesses <ul><li>Retail </li></ul><ul><li>Café </li></ul><ul><li>Farming </li></ul><ul><li>Property Rental </li></ul>
  11. 11. Museum Website Services <ul><li>44% Online Membership Enrollment </li></ul><ul><li>36% Online Donations/Giving </li></ul><ul><li>29% Online Gift Shop Retail </li></ul><ul><li>9% Online Admissions/special exhibition tickets </li></ul><ul><li>40% None of these </li></ul>
  12. 12. Museum Web 2.0 Strategies <ul><li>Why offer online services? </li></ul><ul><li>Provide more resources </li></ul><ul><li>Build awareness </li></ul><ul><li>Keep up with the Joneses </li></ul><ul><li>Reach a broader audience </li></ul><ul><li>Provide more content </li></ul><ul><li>Provide a flexible means for audience interaction </li></ul><ul><li>Attract new demographics </li></ul><ul><li>Low cost, low risk </li></ul><ul><li>Get funds </li></ul><ul><li>30% Plan on using one or more in the next six months </li></ul>
  13. 13. Social Networking Websites <ul><li>180 museum profiles on Flickr </li></ul><ul><li>Almost 5000 museum-related groups on Flickr </li></ul><ul><li>100s of museums on MySpace </li></ul><ul><li>1000s of videos tagged “museum” on YouTube </li></ul><ul><li>Almost 4000 museum-related groups on Yahoo! Groups </li></ul>
  14. 14. Third-Party E-Philanthropy Websites <ul><li>Most Commonly Reported Sites: </li></ul><ul><li>Shopformuseums.com </li></ul><ul><li>Goodsearch.com </li></ul><ul><li>iGive.com </li></ul><ul><li>Missionfish.com </li></ul>
  15. 15. Strategies to Try <ul><li>Event Rental </li></ul><ul><li>Auctions </li></ul><ul><li>Sleep-overs </li></ul><ul><li>Holiday Shopping Events </li></ul><ul><li>Partnering/Corporate Partnering </li></ul><ul><li>Use of Collections </li></ul><ul><li>Specific, Targeted “Creative” Fundraisers </li></ul><ul><li>Friends Groups/Foundations </li></ul><ul><li>Owning/Leasing Space to Separate Business </li></ul><ul><li>eCommerce- and ePhilanthropy-Enabled Website </li></ul><ul><li>Social Media on the Museum Website </li></ul><ul><li>Social Networking Sites </li></ul><ul><li>Third-party ePhilanthropy Sites </li></ul>
  16. 16. <ul><li>To view the complete survey results or to view this presentation, please visit: </li></ul><ul><li>orindagroup.com/OGBlog/articles06/02_07_MPMA.html </li></ul>
  17. 17. Zoo Matchmaker from the Minnesota Zoo
  18. 18. Museumonthego.com
  19. 19. The Exploratorium’s Center for Museum Partnerships
  20. 20. MPMA MySpace Page myspace.com/mountainplains
  21. 21. Shopformuseums.com
  22. 22. Goodsearch.com

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