Alternative Revenue Generation Strategies Fit for the Public Eye Allyson Lazar October 18, 2008 [email_address]
Four Tips for Revenue Generation Strategies <ul><li>Diversify strategies--don’t assume there is one “magic bullet” </li></...
Keeping it Mission-Driven <ul><li>Institutional values </li></ul><ul><li>Visibility </li></ul><ul><li>Accessibility </li><...
Three Mission-Based Strategies to Try <ul><li>Creative Partnering </li></ul><ul><li>Internet Strategies </li></ul><ul><li>...
Example Mid-sized, multi-discipline museum in a mid-sized city <ul><li>Strategies Employed: </li></ul><ul><ul><li>Creative...
Online Resources <ul><li>2007 Museum Revenue Generation Survey Results </li></ul><ul><li>http://orindagroup.com/OGBlog/Mus...
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Alternative Revenue Generation Strategies Fit for the Public Eye

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Brief presentation given at the Association for Science and Technology Centers (ASTC) 2008 in Philadelphia featuring tips, strategies to try and resources.

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Alternative Revenue Generation Strategies Fit for the Public Eye

  1. 1. Alternative Revenue Generation Strategies Fit for the Public Eye Allyson Lazar October 18, 2008 [email_address]
  2. 2. Four Tips for Revenue Generation Strategies <ul><li>Diversify strategies--don’t assume there is one “magic bullet” </li></ul><ul><li>Be scientific: use metrics and benchmarks </li></ul><ul><li>Don’t abandon old strategies </li></ul><ul><li>Keep it mission-driven </li></ul>
  3. 3. Keeping it Mission-Driven <ul><li>Institutional values </li></ul><ul><li>Visibility </li></ul><ul><li>Accessibility </li></ul><ul><li>Institutional strengths </li></ul><ul><li>Audience Needs </li></ul>
  4. 4. Three Mission-Based Strategies to Try <ul><li>Creative Partnering </li></ul><ul><li>Internet Strategies </li></ul><ul><li>Use of Collections/Intellectual Property </li></ul>
  5. 5. Example Mid-sized, multi-discipline museum in a mid-sized city <ul><li>Strategies Employed: </li></ul><ul><ul><li>Creative Partnering </li></ul></ul><ul><ul><li>Internet Strategies </li></ul></ul><ul><li>Result: </li></ul><ul><ul><li>Membership levels maintained during construction </li></ul></ul>
  6. 6. Online Resources <ul><li>2007 Museum Revenue Generation Survey Results </li></ul><ul><li>http://orindagroup.com/OGBlog/Museum_Revenue_Generation_Survey.pdf </li></ul><ul><li>2007 Museum Revenue Generation and Fundraising Study </li></ul><ul><li>http://orindagroup.com/testing/MRGFS-electronic.pdf </li></ul>

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