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Internet and '08 US Presidential Campaign

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Discusses "Lessons in the US Digital Campaign" by Nick Amstead & Andrew Chadwick. Analyzes social networks as a way to promote candidacy.

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Internet and '08 US Presidential Campaign

  1. 1. THE INTERNET AND THE 2008 PRESIDENTIAL CAMPAIGN Michael Le Com 300 Feb 2009
  2. 2. LESSONS OF THE US DIGITAL CAMPAIGN <ul><li>Study of the 2008 US Presidential Election </li></ul><ul><ul><li>Focused on Barack Obama and John McCain online </li></ul></ul><ul><li>Argues that the election was won by the internet </li></ul><ul><ul><li>British politicians adapt the usage of the internet </li></ul></ul>By: Nick Anstead & Andrew Chadwick Renewal; September 22. 2008
  3. 3. INTERNET STRATEGISTS <ul><li>Mark Soohoo </li></ul><ul><ul><li>Deputy Internet Dir. </li></ul></ul><ul><ul><li>“ Don’t need to know how to use the computer to run the country” </li></ul></ul><ul><ul><li>“ McCain is aware of the internet” </li></ul></ul>Photo by: Peter Wynn Thompson for The New York Times <ul><li>Chris Hughes </li></ul><ul><ul><li>Facebook co. </li></ul></ul><ul><ul><li>Developed web site </li></ul></ul><ul><ul><li>Created / Operates my.barackobama.com </li></ul></ul>
  4. 4. CASE STUDY <ul><li>Facebook (www.facebook.com) </li></ul>
  5. 5. CASE STUDY <ul><li>Twitter (www.twitter.com) </li></ul>Courtesy of Pete Quily, Flickr
  6. 6. CASE STUDY <ul><li>YouTube (www.youtube.com) </li></ul>
  7. 7. DISCUSSION QUESTIONS <ul><li>How did the internet affect your interests or involvement in the 2008 election? </li></ul><ul><li>What are the benefits or disadvantages of utilizing the internet versus traditional methods </li></ul><ul><li>(i.e. TV ads, newspapers) </li></ul><ul><li>How will the internet affect future politics? </li></ul>
  8. 8. REFERENCES <ul><li>Anstead, Nick; Chadwick, Andrew. (2008, September 22). Lessons of the US digital campaign The Free Library . (2008). Retrieved February 12, 2009 from http://www.thefreelibrary.com/Lessons of the US digital campaign.-a0191189530 </li></ul><ul><li>IMAGES </li></ul><ul><li>http://streetknowledge.files.wordpress.com/2008/07/07hughesaenlarge.jpg </li></ul><ul><li>http://searchenginewatch.com/_imgs/graphics/101608obama-mccain-fb420x226.gif </li></ul><ul><li>http://farm4.static.flickr.com/3022/3024819034_4c623941a7.jpg </li></ul><ul><li>http://www.podcastingnews.com/content/wp-content/uploads/2008/11/youtube-mccain-vs-obama.png </li></ul>

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