Chef Koochooloo is a social enterprise focused on teaching kids math, science and geography through cooking.

1. Chef Koochooloo
Cooking Up STEM
in Delicious Ways!
Layla Sabourian
Chief Chef Officer
Layla@chefkoochooloo.com
+1-650-463-6041

2. With our Mobile Application and
Enrichment Program, every kitchen
becomes a laboratory for STEM,
Nutrition, geography & EQ Learning

3. Only 29% of youth
think through the
consequences of their
decisions and plan
ahead
Just 35% of youth
respect the values and
beliefs of those of
different races and
cultures
EMOTIONAL
INTELLIGENCE (EQ)
Childhood obesity has
more than tripled in the
past 30 years
NUTRITION
Fewer than 1/3 of
American kids
succeed in math,
science or geography
scores
STEAM
SOURCES: CDC, national research center for women and families,

4. Increased interest
in STEAM
Cultural
awareness Teamwork
Lab in a pocket
Healthy food
choices
Affordability
No lab equipment
Learning beyond
school
Early traction
30 Schools in Silicon Valley
2000+ Moms
$100K Sales in Silicon Valley

5. Based on a survey of 1000 participants over two years
Endorsed by Dr. Maya Adam
CEO and Founder Just for Kids
“As a pediatrician I emphasize the
importance of preventive measures towards
obesity with early intervention programs such
as the Chef Koochooloo platform.”
Endorsed by, Dr. Michael Brenner
Harvard University
“Chef Koochooloo’s approach to merging
culinary adventures with child relevant
geography facts has enabled our students
to have fun while learning cooking and
safety skills.”

6. Bottom-Up Top-Down
FREEMIUM
PREMIUM Version
• Adaptive learning
• Performance appraisal
Teachers, students and parents
PREMIUM SERVICE
• Class room
• Mobile app
Districts and Schools
PARTNERSHIPS

7. #ofcustomers
time
Word of mouth
• Top Silicon Valley schools
Partnerships
• National, i.e. YMCA
• Global, i.e. NGOs
• Sponsorships, i.e.
Sodexo…
Social Media
• Yahoo! network
• Blogs & local TV
Ambassador Program
• Famous chefs
Community outreach
• Home schooling
• Au pair services

8. $13.9B $89.7B $102.8B
$5.3B $12.2B
2012
2017
20202012
2017 2020
Mobile education MARKET
Amblent Report 2013 McKinsey report on Mobile Education

9. Just add
the cars
Just add the
content
Just add the
real estate
Just add the
kitchen!
The world’s
largest taxi
company
The world’s
most popular
media owner
The world’s largest
accommodation
provider
The world’s largest
lab for STEM,
Nutrition & EQ

10. Todd Armstrong
Head of
EQ Curriculum
Taylor Avila
Head of
Interactive Media
Advisors
Dr. Michael Brenner
Harvard Medical School
Dr. Dennis W. Cheek
Executive Director of National
Creativity Network and Co-Chair of
Global Creativity United (GCU)
Dr. Maya Adam
Stanford University
CEO and Founder
Just for Kids