Cook to Learn!
Teaching Kids Math, Social & Nutritional Science through Cooking
LAYLA SABOURIAN-TARWE, Founder/CEO | layla@chefkoochooloo.com| +1-650-463-6041

2
PROBLEM/OPPORTUNITY
Childhood obesity is rising
Children are becoming depressed
“Childhood obesity links to poor grades and depression.”
-CDC, Time Magazine, International Journal of Obesity
Test scores are falling

Imagine if healthy
eating habits
were formed at an
early age?
With Chef Koochooloo,
kids learn to eat healthy,
while improving their
STEAM and Social
Studies skills!
VALUE PROPOSITION
WE
CONTRIBUTE
TO
CHILDREN’S
Happiness
Education
Health

UNDERLYING MAGIC: SOLUTION
Chef Koochooloo App
Recipient of SBIR Award from the National Science Foundation

Business Model
*Software
Subscriptions Only*
*For ingredients and kits
to be included*
$25/student

1. Email Marketing
Campaign
2. Presence in
Conferences 3. Thought Leadership
Number of Participants:
16,540 schools (in CA, TX, NY, MA)
Campaign effectiveness:
4.5% (750 schools)
Go-to-Market Strategy
CA
NY
TX

Diverse, Passionate and Talented Team
Cofounders
Team
Cecelia Aguilar
Technology and Culinary
Education Researcher,
Translator and Instructor
Wendy Kou
Illustrator
Layla Sabourian
CEO/Founder
Antoine Tarwe
Co-Founder
Delarai Tarwe
Chief Chef Officer
Marcelle Al-Zoughbi
K-5 Teacher And Curriculum
Creator
Asmita Jain
Product Management
Intern
Advisors
Dr. Ksenia A. Korobkova
Postdoctoral Research
Fellow
Terrell Joseph
Animator/Illustrator
Developer of the
Harvard "Science
and Cooking”
class
Dr. Michael
Brenner
Science & Cooking
Professor of
nature science
and chemistry at
Stanford
University
Chair in the Education
Department at UC Santa
Cruz, current director of
the MA/Credential
program
Dr. Kip Tellez
Dean of
Education
Personalized
learning
consultant,
teacher coach
Heather Stinnett
Lead Advisor of
Khan Lab School
Dr. Richard Zare
Developer of LIF
Former CEO of
LeapFrog, Knowledge
Universe, Sega,
Matchbox, and Mattel.
Tom Kalinske
Chairman at Global
Education Learning
Dr. Daniel Zoughbie
Lecturer and Vice
Chair of CMES
Parham Akhavan
Software
Architecture
Advisor
Emeline Fellus
FReSH Director at
WBCSD
Dr. Amanda
Antico
CEO EvolvED
Global and CSO
Dr. Lance
Vikaros
Product
Consultant
Mauricio Davila
Morlotte
Advisor for UNICEF
Project Collaboration
Alex Johnson
Illustrator
Kristen Honeycutt
Nutritionist and Content
Creator
Gabriela Wiborn
Project Coordinator
Dahlia Theriault
Illustrator

High STEAM Incorporation
Low STEAM Incorporation
High
Nutrition
Advocacy
Low
Nutrition
Advocacy
Competitive Analysis

2015 - 2019 2020 2021 2022 2023 2024
Revenue $293,000 $585,000 $6,379,085 $13,950,289 $22,776,602 $33,800,949
Number of student subscriptions 854 23,400 250,158 524,074 826,789 1,187,262
Number of Classrooms 30 780 8,125 17,030 26,871 38,584
Number of schools 30 60 625 1,310 2,067 2,968
Avg Price/student/year $12 $25 $25 $26 $27 $28
Total user cost 84,000 $446,306 $4,341,824 $8,083,056 $11,059,093 $13,522,191
Potential Revenue Share Model
3% (kick in 3rd year) - - $690,000 $1,000,000
5 Year Revenue Forecast
The Potential
9

Current Status:
● Paid pilots in 30 Schools,
accumulated revenue of
$363K. 9000 end users
● Receipt of $1 million dollars in
non-dilutive funds from Phase
1 & Phase SBIR grants from
NSF
● Patented in the USA
Raising:
● 1.5 Million, ($500 Matching funds committed by NSF
● Scalable version of MVP scheduled to launch in
September 2020.
Uplift Education with Chef Koochooloo!
Terms of Investment
● Safe / Convertible note
● 3 million Price Cap
(20% discount)
*Raised $40K
*Raised $30K

Appendix
● Business Canvas
● Trends in Enrichment Programs
● Opportunity: Supplemental Education Market
● Immediate Opportunity Size
● Pre-Launch Revenue Generating Pilots
● Recognition and Growth
● Why Schools Love Chef Koochooloo
● Chef Koochooloo Matrix of Benefits
● Significant Academic Improvements Achieved
● Business Model Risks
● Detailed Go-to-Market Strategy
● K-12 EdTech - A Highly Acquisitive Market
● Exit Strategy
● Current Cap Table
● Cash Flow Analysis
● Additional Ideas for Future
● IoT Portable Kitchen

1
2
Business Canvas
12
Key Partners
1. Educational Institutions:
Primary Schools, School Districts
• Customers
2. Community Centers & Events:
Health, Activities, Boys and Girls Club of
America, (YMCA) Jewish Community Center
• Customers
• Brand recognition
• Volunteers
3. Parenting Clubs: (Mountain View Moms,
Spanish Speaking Moms, PTA)
4. Media: Local TV Channels focused on
entrepreneurship and cooking programs,
parenting magazines
• Customer outreach
• Population/Subject focused marketing
5. Food Brands:
Brand recognition can be acquired in both
directions with proper food brand partner
and/or health advocates.
• Box Top supplier/recognizers
(Nestle, Pepsico, etc…)
6. Grocery & Food Delivery Services:
AmazonFresh, Hello Fresh, Google Express,
Instacart (in-app food & material purchases)
• Ingredient Suppliers
• Sodexo
6. Data Scientists & Academic Institutions:
(Insead, Indiana University)
Early childhood education data.
• Geographical interests
• Innovative TEAM teaching methods
Key Activities
1. Align curriculum of 1st and 5th grades science, technology,
engineering, arts, mathematics (STEAM)
2. Discover competitive apps that have alignment with NGSS
curriculum
3. Add comparison or progress appraisal (Separate
dashboards for teacher and students versus one dashboard
for all)
4. Obtain a portable kitchen designer/supplier
5. Pursue more pilot customers
6. Gain approval from County Health Department
Key Resources:
FINANCIAL
• Recurring Revenue from the Services
• Non dilutive funds from the National Science Foundation
(1 Million)
INTELLECTUAL
• Patent
PHYSICAL
• Community of users
• B2B (Schools)
• B2C (Direct to Customer Sales through the app)
• Great skilled and experienced team
Cost Structure
Key Activity Costs:
• Curriculum developers
• Software Development
Key Resource Costs:
• Patents
• Recruitment
• Costs related to corporate partnerships
Fixed Costs:
• In-company employee salaries
• Office rental
Variable Costs (dependent on number of schools in
program):
• Teacher commissions: $20/class
• Ingredient costs: $10 budget/class
Value Proposition
Customer:
Educational Institutions
Problem:
• Teachers are struggling to find ways to integrate
NGSS standards, Common Core and NCSS standards
into their lesson plan
• Teachers have a hard time assessing each student’s
progress
• Educators have a challenging time keeping students
engaged
• Teachers don’t have enough basic knowledge of
social sciences and STEM
Need:
• Solution that optimizes teaching NGSS, Common
Core, and NCSS Social Studies standards in a fun
and engaging way
Customer:
Parents
Problem:
• Kids are picky and unhealthy eaters
• Kids are not learning core academic subjects at
school
Need:
• Fun ways to be more involved in their child’s
education & diet
Value:
• Chef Koochooloo curriculum brings family and
classroom together to learn about the world
through healthier cuisine.
• Children learn math, science, social science
standards as defined by NGSS, NCSS and Common
Core.
Customer Relations
GET
• Direct & Indirect Sales
• Social Media Campaigns
• Attend and pitch at conferences and events on topics of
diversity and STEAM
KEEP
• Offer learning results & Data
• Share Progress Reports
• Satisfy and delight students and teachers
• Provide parents with engaging records of kids enjoying
class
GROW
• Thought leadership
• Share pilot results with new and struggling schools
Customer Segments
B2B:
• Primary School District: 90,000
• Administrators
• Curriculum Designers
• Instructional coaches
• Elementary School teachers: 3.2 M
• Nutritional Science mandates in Middle School
Classrooms
Channels
• Teaching Channel -
https://www.teachingchannel.org/
• Word of mouth among teachers
• Suggestion by school principal
• Twitter and other social media
• Partners
• K-12 News, Lessons & Shared Resources
Revenue Stream
B2B2Cr model:
• Based on our current pattern, we expect 71% of our
revenue to come through our B2B channels, and 29%
through our B2C solution.
License & Subscription model:
• Our B2 customers would be willing to pay a subscription
fee for a premium version of our app, if we find an easy
way for them to teach NGSS, NCSS and Common core
standards
Subscription with Ingredients & Portable Kitchen:
• $25/Student/year
• Year 1 – 625 schools = $6.38 M
• Year 2 – 1,310 schools = $13.95 M
• Year 3 – 2,067 schools = $22.78 M
• Year 4 – 2,968 schools = $33.80 M

• Increase in enrichment program spending by families over last 40 years, growing
from $3500 to $9000 per child per year
• Growing popularity of cooking programs across America: USDA’s Farm to School
Program
Trends in Enrichment Programs

* NCES
**MDR
CHEF
KOOCHOOLOO
MARKET SHARE
14
GLOBAL EDUCATIONAL
EXPENDITURES
$47 Million | 3,977 schools | 5 years
$90 Billion Spent in 2017 *
Expected to grow to $103 Billion (by 2020)
AIM* - Accessible Instructional Materials
K-12 public schools in 2015-
2016: $12.8 Billion **
($263 / student)
US EDUCATIONAL
EXPENDITURES
Globally: 0.04%
U.S.A.: 0.26%
OPPORTUNITY: Supplemental Education Market
A $90 Billion per year spending

15
Switzerland
6,000 Primary Schools
800 Thousand Students
$16 090 per student
USA
89,000 Elementary Schools
29,87 Million Students
$11 727 per student
UK
21,000 Primary Schools
8.2 Million Students
$11,630 per student
Germany
22,000 Primary Schools
3.24 Million Students
$8 619 per student
Netherlands
6,584 Primary Schools
1.5 Million Students
$8 478 per student
France
42,000 Primary Schools
6.81 Million Students
$7 395 per student
Spain
… Elementary Schools
4,7 million Students
$7 320 per student
IMMEDIATE OPPORTUNITY SIZE
Students per
classroom
Expenditure per
student per year

58% gross profit margin
4% operating margin
15% ARR
30 Schools
● Total Paid Students
to Date = 854
● Revenue since
inception = $363k
16
Number of Schools Growth
151
Students
158
Students
237
Students
308
Students
Pre-Launch Revenue Generating Pilots

Recognition and Growth
1
7
$1 Million!Grown from
5 schools
with 151
students to
30 schools
with total of
854
students in
2018
Won National
Science
Foundation
award
Successful pilots
with 1000
subjects showed
improved
outcomes

Why Schools Love Chef Koochooloo?
18
Student achievement -
Math and Reading
Student to teacher ratio
Teacher satisfaction =
better teaching quality
Innovative environments
for personal growth
What makes a school successful?
Adoption of modern
tools and technology
Student engagement
and attendance
Underserved student
performance
Community involvement

Based on a survey of
1000 participants
(parents) after 10 lessons.
19
0 20 40 60 80 100
➢ Positive Influence on Eating
Behavior
➢ New Passion ignited for
STEAM subjects
➢ Improved Well Being of
Families
Chef Koochooloo Matrix of Benefits

Significant Academic Improvement Achieved
Research gained through the Chef Koochooloo study funded by NSF
Advisors
Dr. Claudia Mazziotti
Stanford Research Institute
Dr. Kip Tellez
UC Santa Cruz
20
Science/Math
(NGSS / CCSS)
Language Arts
(ELA / ELD)
51%increase
3%increase
55%increase
13%increase

Risk # 1:
Increase of teachers’
workload
Business Model Risks
Advantage: Ensure the curriculum is aligned
clearly with standards they are trying to
adopt (NGSS, NCSS, Common Core), and
helps teachers view/visualize progress.
Advantage: Ensure we have a partnership
with Amazon Fresh, Google Express, or
Instacart in place, and the app allows
for delivery of fresh food.
Advantage: Already built relationships
with influential innovative schools
that inspire other educators
Risk #2:
Teachers have no time
to shop for ingredients
Risk #3:
Education Market is hard
to penetrate
21

Detailed Go-to-Market Strategy
Search engines: 66%
Trade Shows/
conferences:
Education
publications:
Email: 47%
Webinars: 39%
Awareness
Interest
Engagement
Purchase
Food Management Companies
(Sodexo and Compass)
Learning Management Systems
(Google Classroom and Clever)
Colleagues: 76%
School/district
leadership: 63%
60%
58%
Students
sharing in
class
Users Awareness
22
CA
NY
TX

Source: https://www.blended.blog/edtech-exits-rise/
K-12 EdTech: A Highly Acquisitive Market

EXIT STRATEGY
Food Brand
Renaissance Learning (K-
12)
Deal size: $1.1BN
Revenue: $192.5M
Acquirer: Hellman &
Friedman
Investor type: Private Equity
EDTECH: A HIGHLY ACQUISITE MARKET
SunGard (K-12)
Revenue: $4M
Deal size: $850MN
Acquirer. Vista Equity
Partners/Powerschool
Investor type: Private Equity
Frontline Education (K-12)
Deal size: >$1.0BN
Revenue: $30M
Acquirer: Thoma Bravo
Investor type: Private Equity
Source: https://www.blended.blog/edtech-exits-rise/
Forecast Revenue:
2024: $46,840,897

Cash Flow Analysis (2015-2018)
2015 2016 2017 2018 YEAR
$0.04 $0.04 $0.07 $0.10 Revenues in Classroom
$0.04 $0.04 $0.07 $0.10 Total Revenues
$0.01 $0.01 $0.03 $0.04 COGS
$0.03 $0.03 $0.04 $0.06 Gross profit
73% 77% 62% 58% Gross profit
$0.02 $0.03 $0.03 $0.06 Operating expenses: SG&A
$0.01 $0.01 $0.01 $0.00 Operating profit
26% 13% 14% 4% Operating profit
Cash Flow positive in: 2015
Burn Rate: $21,000 per month
Cumulative Revenue: $335,000
Amounts expressed in USD millions: meaning $0.10 in table
equates to $100,000

Team Member
Name
Position
Number of
Shares
Share %
Layla Sabourian CEO, and Founder 2,600,000 83.9
Delarai Tarwe Co founder 250,000 8.1
Antoine Tarwe COO & CTO 2,600,0000 8.1
Current CAP Table
Delaware C Corporation Patent and Incorporation by: Perkins

Recipes and TV Series
Portable Kitchen and Fitbit
Chef Koochooloo
Certified & Competitions
● iOt Portable Kitchens
○ Hotplate & oven (electric, easy to clean)
○ Knives, peelers, cutting boards, bowls
○ Measuring: thermometer, scale, cups
○ Spoons, tongs, strainers, ladles,
rolling pin, whisks, spatulas
● App compatible with Fitbit
○ App will track improvements
in mood and physical health
● After School Program
● Partner with restaurants in Mountain View
○ Test meals on kids' menus
○ Include logo next to healthy meals
● Chef Koochooloo cooking competition in Mountain View
○ For kids to cook the tastiest, healthiest meal
● Challenge: Eat healthy meals
○ Count consecutive days
○ Can share progress with
friends on social media
● Recipe Book
○ Ready to be sent to publishers
○ How unique: Incorporates math,
food-science, and geography in every dish
● Short Stories
○ Focusing on how food correlates with health
● TV Shows
○ Netflix Original Series
○ Science and cooking
App Development
● Current Free Mobile App (Android and Ios)
○ Family content (Freemium)
● Developing NIH middle school app
○ Teach label reading
○ Focused on nutrition
● School Chromebook app (B2B)
○ Aligned with curriculum, K-2
(Funded by NSF)
○ Adaptive learning, focused on
STEM/SS
Additional Ideas for Future

IoT Portable Kitchen
Features:
● Compact, affordable
● IoT features, connected to our app via
Bluetooth
● Main Component: Smart Oven
○ Thermometer
○ Camera
● Two electric burner coils
● Digital weighing scale, “Chef Board”
● Timely alerts within the Chef Koochooloo
app - notification activity. A timer will be
included. Stopwatch and countdown.