Moving Image


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Moving Image

  1. 1. • Dramatic programming is television content that is scripted and (normally) fictional. This excludes, for example, sports television ,reality shows and soaps.
  2. 2. All media 'texts' have signs and signifiers which send specific messages to the audience. In some cases we hardly think about how we read these signs. The use of colour for example to suggest.. mood.. atmosphere.. meaning. Signifiers: show, suggest, mean something to an audience. Symbolic signifiers: signifier does not resemble the signified. Purely or highly conventional Example: language, codes of various sorts, traffic lights Iconic signifiers: signifier resembles the signified. It imitates some sensory impression of the "real" object. Indexical signifiers: the signifier is not arbitrary, but is directly connected in some way to the signified (but not by resemblance) Example: •Natural signs: smoke signifies fire, thunder signifies a storm •"signals" (knocks on doors, telephone ringing) •"pointers" (pointing finger)
  3. 3. • To represent means to symbolise,reflect or to RE-PRESENT indivduals,groups,events and issues. For example in waterloo road the teenagers are represented as typical naughty, troubled students. Also in soaps the elderly are represented as having authority or being old and miserable.
  4. 4. Is the change or alteration before the end product to manipulate situations. A lot of things are editing out for TV series. For example in a TV drama what would take over an entire evening to record and endless outtakes of the same scene done repeatly to make just right will all end up in just a 30 minute episode. Especially with a studio audience ,they will be trained into laughing the exactly the right way. The whole experience of haring a few jokes will have been mediated.
  5. 5. Binary Opposition: where text or images are organised around sets of opposite values such as good and evil, light and dark.
  6. 6. • A stereotype is a commonly held public belief about specific social groups or types of individuals. They form the basis for prejudice and discrimination in society. For example when a homosexual character is presented in a TV show,especially males e.g Kurt from Glee is presented very typically fashionable,soft and girly where as in reality not all homosexuals are like that.
  7. 7. • The term "hegemony" refers to the leadership, dominance or great influence that one person or group of people has over others. For example in TV shows it is the norm for the male to be the leader of the household and having the most power and authority compared to females.
  8. 8. • It is the ideas behind a media text, the secret agenda of its purpose.It is the way of looking at thing and a belief system presented and constructed by a media text.For example the idea of marriage is to be in a traditional family with children.
  9. 9. Fixing of meaning e.g. the copy text anchors (ie fixes to one spot) the meaning of an image (for instance, a single rose, that could be used for an ad for anything from a dating agency to a funeral home) in a print advertisement.
  10. 10. • The study of signs and symbols to interpret meanings. Used a lot in culture to interpret meanings all over the world.
  11. 11. • An idea or meaning suggested by or associated with a word or thing. For example a female character may wear red clothing or red lipstick for connotations of love, sex or danger.
  12. 12. • Be a symbol of or have as meaning. For example in TV drama a character presented in dark clothing and makeup and depressed/emotional would be signify as a goth/emo and be easily recognisable.