Layar sales support for developers


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This presentation aims to support Layar developers in generating business with layer creation. All the information provided in this presentation may be used to create your own sales pitch.

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Layar sales support for developers

  1. 1. Layar sales support informationfor developersGenerating business using the world’s leading augmented reality platformMarch 2011
  2. 2. Contents • Purpose of this slideset • Augmented Reality general information • Layar video • Why choose Layar? • Inspiration • Market research • Layar key figures • Layar company information© Layar 2011
  3. 3. Purpose of this slideset© Layar 2011
  4. 4. Purpose of this slideset • In the Layar ecosystem, augmented reality experiences are created by thousands of active developers • This slide set aims to support these developers to generate business with Layar • All the information and material in this slide set may be used by developers to create their own sales presentations, as long as the source is mentioned • This slide set contains hints & tips for developers and links to useful information. It’s not a standalone presentation as such.© Layar 2011
  5. 5. Augmented Reality general information© Layar 2011
  6. 6. Different ways to introduce AR • When talking about AR in general, there are different ways to introduce the topic to your audience • Choose a story line that fits with your audience and your own ideas to build your presentation • Two example story lines: 1. Focus on technology and different AR types 2. Focus on future vision (towards AR goggles)© Layar 2011
  7. 7. 1. Focus on technology • There are two types of AR 1. Marker-based • using special markers to overlay digital content 2. Marker-less • using GPS location information , or • using “real world” objects to overlay digital content through object or image recognition© Layar 2011
  8. 8. Mobile AR: smartphone requirements GPS Accelerometer Where am I? How is my phone oriented in the world? Compass Gyroscope (optional) In which direction am I looking? To provide a smoother experience Camera Internet connectivity What do I see in the real world? To connect to the digital world© Layar 2011
  9. 9. 2. Focus on future vision • At Layar we believe AR is not just a technology, but a new medium • Like TV and Internet, AR will be a mass medium • Please check our vision about this next mass medium in a separate presentation on Slideshare© Layar 2011
  10. 10. AR market size • Augmented Reality is still in its infancy, and its difficult to estimate the market size • ABIresearch estimates that the market size of mobile AR will grow from $21 million in 2010 to $3 billion in 2016© Layar 2011
  11. 11. Layar video© Layar 2011
  12. 12. Layar video • Watch the Layar video on YouTube • Download the video from the Layar website© Layar 2011
  13. 13. Why choose Layar?© Layar 2011
  14. 14. Why choose Layar? • Layar is not just an app, but an open platform with many possibilities • With Layar, developers can easily tap into the great opportunities of augmented reality • Layar has the biggest reach of all AR browsers (see next slide)© Layar 2011
  15. 15. Download figures from Android market March 2011 # of downloads Rating Layar 1M - 5M Wikitude 100k - 500k Junaio 50k - 100k© Layar 2011
  16. 16. Layar USP’s • Largest reach in mobile AR • Open platform, free to use • Healthy ecosystem • Active developer community • Support for multiple mobile platforms • AR for your own iPhone app (with Layar Player) • Extensive list of features (see next slide)© Layar 2011
  17. 17. Layar features • Support for 3D models • Support for animated POIs • Sharing to Facebook & Twitter • Layer actions: call, email, share, web page • Support for audio/video • Gaming elements: autotriggers, relative POIs, point-to-point • Layar Player (adding AR to your own iPhone app) • Payment platform (with PayPal)© Layar 2011
  18. 18. Inspiration© Layar 2011
  19. 19. Showcases • Check showcases on the Layar website • Read blog posts about cool layers on the Layar website© Layar 2011
  20. 20. Successful layers Contextual relevance is keyUser contexts Search Chronology Waiting softener Hyperlocal Gaming Social Experience UGC Art 3D © Layar 2011
  21. 21. Market research© Layar 2011
  22. 22. “In the years to come, it will be a disruptive technology that changes theway consumers interact with their environments”Forrester, Mobile Augmented Reality - Dec 2010“Consumer product strategists should benchmark innovation in this space verycarefully, conceive their mobile services as if the technology were alreadymature, but integrate it very cautiously in their 2011 mobile road maps”Forrester, Mobile Augmented Reality - Dec 2010"Revenues from mobile AR, in the forms of AR games for handheld devices,paid smartphone apps, in-app purchases, and in-app advertising forsmartphone apps, will grow from $21 million in 2010 to $3 billion in 2016"ABIresearch, Mobile Augmented Reality - Jan 2011© Layar 2011
  23. 23. “Samsung Electronics used Layar as the leading feature of manyadvertisements for its hit smartphone model Galaxy S, last year’s top iPhonerival, which generated revenues of $5 billion”Reuters, AR you ready? - Jan 2011“The biggest significance of mobile phones as media is that they haveincreased our closeness to virtual reality.”Toshinao Sasaki, Japanese writer and net culture guru - 2009“So Augmented Reality is cool. Location is not. Location is one possible wayto trigger augmented reality but its location is not what makes it awesome,it is the Augmented Reality part.”The Insider’s Guide to Mobile, Tomi Ahonen - Jan 2011© Layar 2011
  24. 24. Layar key figures Mid-March 2011© Layar 2011
  25. 25. Layar key figures March 2011 • Number of active users: 1.4M • Number of published layers: 1,900 • Number of supported languages: 15 (Dutch, Spanish, French, Italian, Cantonese, Simplified Chinese, German, Greek, Russian, Portuguese, Turkish, Japanese, Swedish, Korean, Slovakian) • Number of supported mobile platforms: 4 (Android, iPhone, Bada, Symbian)© Layar 2011
  26. 26. Active users per country India Italy Germany Canada 4% 3% 5% 2% Spain 5% Japan 5% United States United Kingdom Rest of world Netherlands France 7% 36% France Japan Spain Germany India Netherlands 8% Italy Canada Rest of world United Kingdom 10% United States 15%© Layar 2011
  27. 27. Usage per device OS iPhone Android Android 9.0% iPhone 89.3% Symbian Bada 1.5% 0.2% Note: Symbian client launched on March 2nd, 2011© Layar 2011
  28. 28. Number of layers per country (top 10) 400 333 300 207 252 256 200 170 144 86 74 60 86 88 100 International Belgium Canada Japan Germany Italy France 0 United Kingdom Netherlands Spain United States Find the layers in your own country in the Layar Catalog© Layar 2011
  29. 29. Layar company information© Layar 2011
  30. 30. About Layar Launched in June 2009 Based in Amsterdam, NL VC funded 60 people Multiple award winner a.o.: WEF Technology Pioneer Deloitte Fast50 Most Disruptive Innovator Netexplorateur Grand Prix© Layar 2011
  31. 31. Follow us!© Layar 2011
  32. 32. Thank you