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Experience Design forMobile Augmented RealityGene BeckerMay 2011
“You are the world’s firstpure play experience designers”        - Bruce Sterling



what
makes
a
compelling
experience?
                           Physical / Mental   Self-Expression                     ...



mobile
AR
experience
design
prac8ces1.
Zero‐click
experiences2.
Narra8ve
elements3.
Magic
moments4.
Immersion
&
flow
vs....
We’re still inthe silent filmera of the ARmedium
Historic Market Street layer by bigBigBang
Quadmented by Adriano Farano @farano
Quadmented by Adriano Farano @farano
Quadmented by Adriano Farano @farano
Quadmented by Adriano Farano @farano
PhillyHistory.orgAR by Deb Boyer & Josh Marcus@azavea
Berlin Wall layer by Marc Rene Gardeya
tiananmen squARedjohncraigfreeman.com
virtualpublicartproject.com@vpublicart
freespace by spacelib
Tweeps around by TABhttp://www.tabworldmedia.com
Instaphotos by TAB Worldmedia



mobile
AR
experience
design
prac8ces1.
Zero‐click
experiences2.
Narra8ve
elements3.
Magic
moments4.
Immersion
&
flow
vs....
Discuss.Gene Beckertw: @genebeckerskype: gene.beckerweb: www.layar.commail: gene@layar.com
Layar - Gene Becker on Experience Design, ARE2011
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Layar - Gene Becker on Experience Design, ARE2011

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Layar's Gene Becker talks experience design in augmented reality at ARE2011, May 2011.

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Layar - Gene Becker on Experience Design, ARE2011

  1. 1. Experience Design forMobile Augmented RealityGene BeckerMay 2011
  2. 2. “You are the world’s firstpure play experience designers” - Bruce Sterling
  3. 3. 


what
makes
a
compelling
experience?
 Physical / Mental Self-Expression Challenge & Creativity Physical Stimulation Competing(sights, sounds, touch…) with others Mental / Emotional Bonding, Sharing & Stimulation, Imagination Cooperation ref: Hull, Reid “Experience Design for Pervasive Computing” © 2010, Layar B.V.
  4. 4. 


mobile
AR
experience
design
prac8ces1.
Zero‐click
experiences2.
Narra8ve
elements3.
Magic
moments4.
Immersion
&
flow
vs.
literal
posi8oning5.
AR
as
social
photography © 2010, Layar B.V.
  5. 5. We’re still inthe silent filmera of the ARmedium
  6. 6. Historic Market Street layer by bigBigBang
  7. 7. Quadmented by Adriano Farano @farano
  8. 8. Quadmented by Adriano Farano @farano
  9. 9. Quadmented by Adriano Farano @farano
  10. 10. Quadmented by Adriano Farano @farano
  11. 11. PhillyHistory.orgAR by Deb Boyer & Josh Marcus@azavea
  12. 12. Berlin Wall layer by Marc Rene Gardeya
  13. 13. tiananmen squARedjohncraigfreeman.com
  14. 14. virtualpublicartproject.com@vpublicart
  15. 15. freespace by spacelib
  16. 16. Tweeps around by TABhttp://www.tabworldmedia.com
  17. 17. Instaphotos by TAB Worldmedia
  18. 18. 


mobile
AR
experience
design
prac8ces1.
Zero‐click
experiences2.
Narra8ve
elements3.
Magic
moments4.
Immersion
&
flow
vs.
literal
posi8oning5.
AR
as
social
photography © 2010, Layar B.V.
  19. 19. Discuss.Gene Beckertw: @genebeckerskype: gene.beckerweb: www.layar.commail: gene@layar.com

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