Layar Activeer Print Seminar - Raimo's Tips and Tricks

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Layar Activeer Print Seminar - Raimo's Tips and Tricks

  1. 1. TIPS & TRICKS TO MAKE ANAWESOME CAMPAIGNRaimo van der Klein © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  2. 2. WE ARE THE PIONEERS OF INTERACTIVE PRINT © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  3. 3. INTERACTIVE PRINTWE KNOW IT’S GOING TO BE BIGBUT WHAT MAKES IT EFECTIVE? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  4. 4. THREE PARTS:- HOW DOES LAYAR WORK?- TEAM- TIPS FOR MAKING IMPACTFUL CAMPAIGNS © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  5. 5. HOW DOES LAYAR WORK? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  6. 6. WHERE IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  7. 7. WHERE IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  8. 8. WHERE IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  9. 9. WHERE IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  10. 10. WHAT IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  11. 11. Ah!!! Page 54 of Volkskrant Magazine week 27 Does not look at color Does not use the Layar icon to recognize © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  12. 12. IMPORTANT THINGSAVOID BUTTONS ON TEXT OR “WHITE” SPACES TEST, TEST, TEST BEFORE YOU PRINT © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  13. 13. TEAM © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  14. 14. THE TEAMBASIC ADVANCED WOW! YOU YOU YOU DESIGNER tekst DESIGNER VIDEO EDITOR DEVELOPER EDITOR(S) © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  15. 15. TIPS FOR MAKING IMPACTFUL CAMPAIGNS © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  16. 16. START WITH USING CUSTOM BUTTONS © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  17. 17. INFORM POTENTIALBUYERS ABOUT THIS ENRICHED ISSUE © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  18. 18. PROVIDE INSTRUCTIONS & CALL TO ACTION © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  19. 19. EXPLAIN LAYAR IN4 EASY STEPS- Install- Look for pages- Tap to View- Discover © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  20. 20. WOW THEM WITH A GREAT COVER © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  21. 21. GET PEOPLE IN WITH “WRONG REALITY”HIDDEN REALITY REVEALLOCKED REALITY UNLOCKINCOMPLETE REALITY COMPLETE © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  22. 22. REVEAL HIDDENMESSAGESWITH LAYAR © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  23. 23. REVEALWhat you see with Layar Print Ad © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  24. 24. BACKGROUND IMAGES © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  25. 25. CROSS PROMOTE © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  26. 26. DISCOUNTS & EXCLUSIVE CONTENT © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  27. 27. BIGGEST TIP!The biggest predictor of a succesful campaign with Layar is: A STRONG CREATIVE CONCEPT Integrating paper and digital into one experience © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  28. 28. THANK YOU raimo@layar.com @rhymo © 2012, Layar B.V. STRICTLY Confidential and Proprietory

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